>>60964672
This is more important
https://www.youtube.com/watch?v=tUIlRfk6pHY

example?

>>60964771
https://www.youtube.com/watch?v=gnhXHvRoUd0

I think partly because it feels right when done properly. It emotive without being specific, so it has a wider appeal.

M83 for example have used this technique throughout their whole career, they themselves are multi-lingual with fans in many different countries, so perhaps it's a decision to reach as many people as possible without picking a language?

And obviously pop's goal is to try appeal to everyone so maybe they looked at acts with wide success and emulate it or maybe they just coincidentally like how it sounds.

Blame animal collective, they started it

>>60964672
>implying that wordless hooks are a recent trend
https://www.youtube.com/watch?v=hrRBe8RG7Lg

>>60964672
It started with 30 seconds to mars I believe.
>they think they're spiritual.
You bet your ass they do.

>>60965048

Rather, stole it from the Beach Boys

>>60964771
I am not sure
I hear these songs at my work all day
They sound like mcdonald commercials
but they are actual songs people enjoy
and I have complained about it
and they all act like i am over reacting
and I say this is brain mooshing music
and im the crazy one

>>60965048
The only thing AnCo brought out to the mainstream was their autism.