ITT: Uber icon redesign.
I'd like to see your ideas on this subject. Pic related is my try. CC would be also appreciated, since I'm still new.
>>256085
looks a bit stretched out, but not too bad
>>256085
Absolute shit. Looks like a wrench minimalist shit
This is all they needed to do.
>>256085
What are your pantone or CMYK colors for this?
I ask because they are almost indistinguishable as back-lit RBG.
>>256085
But how is that suppose to represent atoms, ions and symbolize internal circuitry of computer hardware? No binary representation? Next.
>>256085
repost
>>256593
Nice
>>256593
That would be pretty fucking kawaii of a large company to use.
However they're moving into more than just illegal taxi services so I don't think they want their logo to be "limited" like that
>>256501
Keked.
>>256501
I see this thought process a lot on here and while I do agree with it highly, it shouldn't be a standard. (And it isnt)
Most logo's are built over time which develop who it is as a company/service/etc.
Pic related, do the two arches remind you of hamburgers? Or is it the time it's stop by the chain that paired the two? Same for Twitter, Nike, Adidas etc.
>http://www.thestable.com.au/tag/uber-rebrand/
Talk about convoluted
Anyway here's my U
>>256634
Mirror it so the U points down on the left, and is up on the right. The blue background is not that great, but its ok. Maybe lighten the gradients to be less contrasted.
ALSO FUCK YOUR DOTS, THAT SHITS UGLY.
>>256085
Stop.
>>256634
I like this, the background is ugly though, and get rid of the line defining the 3d of the U top
>>256626
Id like a payment of 69 dollars all in pennies delivered by an eagle.
>>256237
I agree with this as UBER's new logo as it represents everything UBER has become and is turning in to.
what've i dun lol
>>256085
>>256809
remove the shitty different colored squares and it'd probably be a decent logo for uber in St. Louis
>>256715
lel
>>256172
are you ok bro? you know every icon looks like minimalist shit in today. also it looks better than uber's other minimalist logo anyway
>>256634
>The U has disappeared from Uber’s app symbol. Instead, there is a white circle that partially encloses a square – the square represents a “bit,” while the circle depicts an “atom.”
Kalanick explained, “The unique aspect of Uber is that we exist in the physical world. We exist in the place where bits and atoms come together. That is Uber. We are not just technology but technology that moves cities and their citizens.”
Also, for anybody who hasn't yet read this.
http://www.elischiff.com/blog/2016/2/16/ubers-atomic-meltdown
>>257145
I pull half-assed motivations like that for assignments all the time, but at least I'm subtle about it
>>257167
If I pull that at my school my profs would give me shit at how retarded it is.
>>257175
Good thing I skipped school for the idiot clients
i'm good at this
>>257143
>every icon looks like minimalist shit in today
Yeah, so let's just all do shitty design because it's the hip thing right now
>>256085
I wish a company with a better name would have won the ride hail app race. Lyft has a way better name even if they do have that lame pink mustache branding. It makes sense and spelling it with a Y is a nice little twist.
Uber has nothing to do with getting a ride somewhere. It's one of those shitty names that people just became numb to because it's everywhere, like Google.
>>256196
Home button.
>>256196
I would delete the background and fill the logo with a neon color
>>257357
It's not even supposed to be a U you fucking faggots, how hard is it for you to understand.
>>257369
why not? would be easier to recognize/remember
>>257369
And that's one of the problems with it. They already have the brand recognition that a single U means Uber, why would they throw that away?
It's like if Amazon took picture related and just swapped it out for a picture of a cube instead, it's fucking dumb.
>>257988
>why not?
I don't know. But criticizing a logo for not looking like an U when they actively decided to not have an U anymore is retarded.
>>258020
1. I never said the actual decision to move away from an U was good.
2. Uber is a very young company that got a smash hit with their phone app, that's all they have "brand recognition" for, they don't even know if the their taxi stuff will survive. Now they're trying to branch out in other areas and become a "real" company. This could very well motivate a complete change of appearance
Nokia started out making paper and then wellingtons.
Pretty rough but here's a concept
>>256634
fixed version
~10 minutes of thought
>>256702
Yeah it sucks but aesthetic graphic art rarely survives the hyperbolic curve that is iconography. I like the classic letterhead stuff too, in fact I try to design and sell a good amount of it.
>>257145
Pffft, talk about trying to up sell garbage.
>>258132
lol you fucking cunt.
Nokia didn't inverse their branding when they started to expand. That would defeat the purpose of expanding under the umbrella.
>>258496
Nice one!
A "U" and a road, It's fitting the idea of Uber I think.
![bcle-18[1].jpg](https://i.imgur.com/BZhLMjz.jpg "bcle-18[1].jpg")
>>258621
They changed their logo completely several times to better reflect the company, just like Uber has now done once. Which was the point.
You are both factually wrong and stupid
>>258570
lel
dunno
the road idea was already used
>announce to change your logo
>wait for /gd/ to make a better one and steal their idea and use theirs instead
>>258570
Kek
>>258657
I was actually thinking more along the lines of converging journeys through ride sharing but graphically it does look a bit like a road yea. Probably isn't such a bad thing I guess.
>>258662
That 65 so good
