Nothing special.

>>252753
Well, how can I make it look better? That's my first logo and I'm kinda confused

>>252767
you sketch multiple versions (sometimes dozens) until the right one comes up.

>>252771
This guy is right. You'll never get a perfect logo from nothing. You're gonna need tons os sketches.

>>252771
>>252846

Depends on the negotiation you had with the client - it's not always possible to do 2 hours of conceptualizing before you begin building.

I'll sit tight while you tell me that design exists in this vacuum where every client has the same requirements and financial commitment.

>>252770
Yeah fuck off, not even close.

>>252771

Half life's logo literally means the logo though and is god tier IMO but its hard to make such godliness when the name of the thing you're creating doesn't have a lot to work with...

That's where creativity comes in as this guy is saying. I find that analyzing the thing you are trying to brand for works wonders in figuring out what you can play with.

Lambda is used in the half-life equation to represent the decay constant which Is the name of the brand its for Half-life