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May 2016 Comic Book Sales Report (Top 10's)
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That's not yet up on either PREVIEWSworld or Diamond's website but: http://archive.is/ZHDYU


TOP TEN COMIC BOOKS:

> 1. DC UNIVERSE: REBIRTH #1 (DC)
> 2. CIVIL WAR II #0 (MAR)
> 3. THE PUNISHER #1 (MAR)
> 4. BATMAN #52 (DC)
> 5. CAPTAINAMERICA: STEVE ROGERS #1 (MAR)
> 6. STAR WARS #19 (MAR)
> 7. JUSTICE LEAGUE #50 (DC)
> 8. DARTH VADER #20 (MAR)
> 9. BLACK PANTHER #2 (MAR)
> 10. AMAZING SPIDER-MAN #12 (MAR)


TOP TEN COLLECTED EDITIONS AND GRAPHIC NOVELS:

> 1. BATMAN: THE KILLING JOKE SPECIAL EDITION HC (DC)
> 2. DESCENDER VOLUME 2 TP (MR) (IMA)
> 3. CIVIL WAR TP (MAR)
> 4. BLACK SCIENCE VOLUME 4: GODWORLD TP (MR) (IMA)
> 5. WE STAND ON GUARD DELUXE HC (MR) (IMA)
> 6. CHEW VOLUME 11: LAST SUPPERS TP (MR) (IMA)
> 7. THE JOKER: ENDGAME TP (DC)
> 8. STAR WARS: KANAN VOLUME 2: FIRST BLOOD TP (MAR)
> 9. SPIDER-GWEN VOLUME 1: GREATER POWER TP (MAR)
> 10. SPIDER-MAN/DEADPOOL: DON’T CALL IT A TEAM UP TP (MAR)
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>>83658921
>>
>>83658921
I'm much more curious about June sales
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>>83658921
Based Bendis and Spencer.
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>>83658944
Too early to tell overall
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>>83658921
Hot damn, didn't see those Punisher numbers coming. He's not usually a high seller.
>>
How did Squirrel girl and hellcat did ?
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>>83658944

Rebirth numbers are going to be deceptive because shops can return unsold copes.
>>
>>83658996
Possibly a combination of Dillonfaggery and the character appearing in Daredevil S2 may have helped those retailers.
>>
>>83659001
Almost all the market is out of those, Diamond is completely sold out and everything is going to second printing within 24 hours. I think it'll be pretty accurate.
>>
>>83658921
Lmao at punisher selling more than cap initially to comic shops and damn BP is still in the top 10
>>
>>83659001
>comics returnable
>still go to second printing
Based DC
>>
>>83659001
Every rebirth issue so far has gone to second printing almost immediately and Johns issue is on its third
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>>83659077

Not everything is going to second print. Aquaman isn't selling. Also, the LCSs have 3 months to return them. My LCS, which is a Marvel shill shop, still has a stack of DC Universe first prints and DC Rebirth is on its 3rd Print.
>>
>>83658921
jesus shit, how is black panther doing so well? I don't know anyone talking about it. Youtube channels don't talk about it much, and my LCS don't seem to care either
>>
>>83659398
Orders are made 3 months in advance, it's going to slide down some more.
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>>83659310
>Aquaman isn't selling

how do you know, it came out two days ago...
>>
>>83659001
As opposed to Marvel Numbers being deceptive because they're inflated by incentive orders?

>>83658921
Surprised to not see Superman #52 there.

>>83659398
I think that some of the incentive variants are tied to ordering it? Like how the Poe Dameron Variant had you order Black Panther #1s?

>>83659310
Good for you then, can't find any Rebirth titles where I live. Are you sure maybe they didn't just over-ordered? Of course maybe since your shop is Marvel Dominated maybe there just isn't much interest in there.
>>
>>83659434

Word on the street. Everyone I've spoken to says their LCS has a metric fuck ton of them. It's also cheaper than the other Rebirth titles on the secondary market.
>>
>>83659310
>Not everything is going to second print. Aquaman isn't selling.
So far everything has. Who says Aquaman isn't selling?
>>
>>83659499
>Word on the street.

Are you real?
>>
>>83659478
>Surprised to not see Superman #52 there.
Well, it was shit.
>>
>>83659565
I mean yeah but so was JL #50.

>>83659499
That sucks, but that means I can probably pick it up next week in my LCS.
>>
>>83659478

More shops are over ordering because they can mail them back for a full refund. Numbers are going to be inflated for Rebirth titles. Just because a comic goes to second print doesn't mean DC isn't getting back a bunch of first prints 2 months from now for a refund. The numbers sold are inflated.
>>
>>83659310
There's no point in arguing deceptive numbers because the sales here don't represent actual sales. And most companies use various methods to inflate their sales numbers. Marvel are infamous for all their rare incentive variants to boost up sales numbers
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>>83659754

True. But DC does the same thing. Batman has the most variants of any comic going.
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>>83659398
>using YouTube reviews to gauge interest
Are you retarded
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>>83659813

Are they incentive?
>>
>>83659842
Nope
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>>83659398
Big name writer and movie snyergy

Nigga has a MacArthur fellowship and a national book award
>>
>>83659813
>Batman has the most variants of any comic going.

I don't think he pulls the 5-6 variants every month that some Marvel books do. Usually only one.
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>>83659842

Not every month. But even "non-incentive" variants inflate sales because a store has to X many of a comic to get all the covers.
>>
>>83659873
does that mean non-comic readers are reading it then? That would be cool if it was drawing in new readers. But I doubt that's the case. As it is, I don't know what a MacArthur Fellowship means to the average comic reader.
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>>83660010
>does that mean non-comic readers are reading it then?

Yes, the thing is, will those people become comic readers or just read BP?
>>
>>83659916

Go to Mycomicshop.com. Count the covers for the last 5 issues of Amazing Spiderman and Batman. Get back to me.
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>>83660031
Probably just BP. A lot of readers are like that in my shop for this, Deadpool, batman, lumberjanes etc
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>>83659957
You literally just described what an incentive variant is.
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>>83660074
I'm seeing Spider-Man with at least 3 variants for the past 6 months and only 1-2 for Batman for the past 6 months. Are you agreeing with me?
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>>83660185
Whoops, I'm a retard, that was meant for

>>83660046
>>
Marvel on suicide watch
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>>83660149

A retailer incentive variant is a 1:10 or some other ratio. A regular 1:1 B cover isn't technically a retailer incentive cover but publishers still make requirements of the store to get all covers.
>>
>>83660207
>they delayed Civil War II #3 to July 13 because they're trying the midnight release shit again
>>
>>83660207
>Rebirth
>2.99
>80 pages

>Civil War
>4.99
>21 pages

Thing is, Marvel still made more money even if they're 2nd place.
>>
Probably the most important part

>Big the big news is still the absolute slump in sales between 2016 and 2015. And it’s getting worse. Let’s make this clear, May 2016 – a four week month like May 2015 – saw comics sales drop by 17.6%. That kind of fall is enough to kill comic shops – and publishers. Overall for the year to date, overall comics and graphic novels sales are down 12.72%. Which means it’s getting worse as the year goes on, not better.

paradigm shift when

>>83660317
I was memeing. It just gives me hope that the market isn't dumb enough to ignore value like that. 2.99 for 80 pages and the only ads are the Rebirth covers at the end is a steal.
>>
>>83660317
Civil War had more pages than that
>>
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>black panther still in the top 10
>black panther still not canceled
I heard they were making shops by BP if they wanted civil war 2 is that true?
>>
>>83660411
>almost reverting last year's overall sales rise (because of Secret Wars)


Meanwhile, Diamond's PR is now out on their website.
>>
>>83660185

I got 10 covers for both ASM and Batman over the last 5 issues.
>>
>Marvel Comics was May's top publisher with a 39.64% dollar share and a 44.80% unit share. DC Entertainment was the month's number two publisher with a 26.45% dollar share and a 26.34% unit share. At number three was Image Comics with an 8.38% dollar share and a 7.95% unit share. IDW Publishing was fourth with a 5.70% dollar share and a 4.99% unit share, followed by Dark Horse Comics with a 3.25% dollar share and 2.31% units share.

>Among the premier publishers, Robert Kirkman's The Walking Dead #154 was May's top Image Comics book at #13. IDW Publishing's top book for the month, Teenage Mutant Ninja Turtles #58, ranked #120. Finally, Hellboy in Hell #9, the penultimate issue of Mike Mignola's final Hellboy story, was Dark Horse Comics' top book at #132.

http://www.previewsworld.com/Home/1/1/71/977?articleID=179945
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>>83660515
DC does themed variant months a lot but those covers are free to order rather than incentive based. Not sure if Batman had the incentive ones though.
>>
>>83659873
Yea He won those for being a nigger who writes about the evil white people.

Same reason Obama has a Nobel prize
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>>83660542
>Finally, Hellboy in Hell #9, the penultimate issue of Mike Mignola's final Hellboy story, was Dark Horse Comics' top book at #132.

Godammit DH...
>>
>>83660411
As long as I can continue to steal xmen Comics off the Internet I am good. If marvel unlimited actually had every single issue marvel ever produced (or at least every x issue) I'd pay for that
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>>83660569
Does it matter? He's still famous for non-comics stuff and his fanbase might have looked into the book (or shops are just slow decreasing their orders to actual demand).

I hope the same thing happens to some degree with Young Animal but I feel like it will mostly be trade sales where we see the affect.
>>
>>83660317
It's funny jl 50 costed about twice as much as rebirth and only had about 10 more pages then a regular comic
>>
>>83660617
*effect

I haven't had my coffee yet tbf
>>
>>83660617
I think marvel forced the shops to buy BP like 3 months in advance and tied BP orders to getting variant covers for other books.

Like I would say not till issue 5ish will we really know how well the book is selling and by then I'd be surprised if it was more than 30k
>>
>>83660542
Image can't even crack double digit percentages anymore and just keeps dropping. So fuch for Kirkman's MUH BIG THREE.
>>
>>83660411
To be fair may 2015 had secret wars #1 that sold 500k and that idw book that solid almost 500k through lootcrate back when diamond counted it
>>
>>83660441
May was #0, not #1.
>>
>>83660680
Idw is much closer to image than folks like Kirkman would ever acknowledge
>>
>>83658996
>>83659017
>>83658921
Remember when Punisher was one of Marvel's biggest IPs? If they'd put actual effort into his comic again and stop treating him like a b-lister then he might sell top tier numbers again on a regular basis.
>>
>>83660680
Image absolutely is a "major publisher". They always have been.
>>
Strange that sales shrank so much in May, I thought you'd see a Free Comic Book Day bump, and a comic book movie bump.
>>
>>83660825
If image counts why shouldn't Idw?
>>
>>83660843
But FCBD as well as an early summer movie release is basically standard now so you won't see bumps if you're comparing May vs May the past couple of years.
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>>83660854
What big books does IDW have besides Turtles? I'm surprised they are that high, how are they competing with Image?

Their turtles is pretty damned awesome though, glad its selling
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>>83660940

Oh I see, I misread/misunderstood the comparison, I thought the 17% drop in overall sales happened from last MONTH.
>>
>>83659478
Incentive orders are both something the entire market - including DC - does, and representative of the sales of a publisher, because they represent the maximum per-issue amount a publisher could receive, and are non-returnable.

>>83659271
>>83659232
>>83659310
>>83659001
While the time limit on returns is an important factor, it's also worth remembering that literally every sale-or-return publication can run to multiple printings of a single issue without exceptional sales - because of printshop screw-ups, because of legal problems with the material, and because people don't actually buy the issues from the first run before the second run is necessary to meet display demand from retailers - which is often the case with lower-selling publications, because it's easier to mitigate the risk of overprinting, since there's more waste on the publisher's side of a sale-or-return agreement. Given that they're more usual among publishers who reach non-specialist outlets, it may indicate DC making a push for the supermarket rack in the near future, but I wouldn't bet on it while they've got such a bloated line of books; it may be that, with chronic sales problems, DC has decided to absorb some costs normally passed on to retailers in order to make themselves more attractive financially, and as the market share DC enjoys has been low for a long time now, they will in any case have been expecting a lower print run.

The second run would simply be printed to meet the demands of retailers who ordered high (in this case) because of #1s and variants - which nobody will care about in returns - so it's highly possible that the second run and much of the first will end up being returned. It really does depend on whether retailers over-ordered as they usually do but intend to simply return the excess copies.

An inability to locate Rebirth titles may also mean they're already off to be pulped because retailers don't expect to sell them.
>>
>>83660792
But no one is going to top Ennis' run and you're not going to get him to that point without one that does.
>>
>>83660940
>>83660843
Year on year sales are down because last year was exceptional; all those who were claiming this was the year that movie audiences would finally rediscover comic books would seem to be wrong.

We're probably in for another (relative) drop for 2016 compared to 2015, and again in 2017; it could be as bad as post-2006 if sales have really been to a core audience who just got excited that their hobby seemed to be taking off, boosted by one-off big sellers.

It's also possible that this time the core market might not recover (as it is every time). While non-Diamond sales have experienced a rise, they're not anything like enough to cover what the publishers would lose if the core market began to collapse - and of course that would destroy the LCS network too.
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>>83660542
Image on Suicide watch.
>>
>>83660825
Look numbers pre 2010 nigger.
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>>83661125
>inability to locate Rebirth titles may also mean they're already off to be pulped because retailers don't expect to sell them.
A store will not junk a hot seller like that so early. They have many customers that can only make it in once a month. They may consider returning them after 2 months pass but even that is hastey
>>
>>83660672
>I think marvel forced the shops to buy BP like 3 months in advance
Are you retarded? EVERY comic distributed through Diamond (which is literally every floppy because they have a monopoly on direct market distribution) gets ordered 3 months in advance.
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>>83661534
Not him but due to the price change isn't it more profit to just hold back on the 2.99 ones to sell the second printing for 5.99? Or would that be retarded?
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>>83661541
The cutoff is 3 weeks ahead of release I thought? But he probably means that the inflated value was locked in for three months and not allowed to be adjusted.
>>
>>83660501
Yeah, Marvel is literally forcing shops to buy Black Panther or else they're going to cut them off from ever buying a Marvel comic again, thus putting them out of business.
>>
>>83659478
>Like how the Poe Dameron Variant had you order Black Panther #1s
Those books literally came out the same day. Why can't you guys just accept it sold well?
>>
>>83661793
Coming out the same day makes it more likely not less, they fill out the orders at the same time

And it's not some boogeyman thing, they do it with the hip hop variants too.
>>
>>83660515
My meaning was that Batman had 1-2 variants per issue (mostly 1) over 6 months while ASM had at least 3-4 variants per issue over the past 6 months (which double ships). Unless you meant they both had 10 variants per issue in which case I'm gonna need a link cause I'm either blind or your making shit up.
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>>83661628
What? Second printing is double cost? I guess that makes sense...but this is a marketing issue to get you back into DC. Maybe they think that only lasts a couple weeks with the short attention span...but really i would keep pumping that shit out, DC needs the readers these days.
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>>83661727
Which is dumb cause when they realize how good Vision was and that the sales were low they stsrted giving free copies of issue one with another issue. Forget if it was iron man or an avengers title.
>>
>>83662098
yeah it will have a spine though, I think it's like the 100-page spectaculars
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>>83662154
Oh shit. Wow. They are still probably not making money off that. I can see a lot of people buying this as well as the floppy
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>>83662308
And they'll have a new cover. Plus they announced a 3rd printing with another new cover. Still they'll keep the new binding though.
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>>83662308
The spectaculars are usually 7.99, so it is cheaper. But I guess the $2 makes up for it being 20 pages shorter than those.
>>
>>83662149
It was Spider-man/Deadpool that got issue 1 included, and they matched orders of issue 1 for issues 2 and 3 for free.
>>
>>83662580
Of all the legit hatred marvel gets right now. This was awesome and lets me know that under all that jew manegment they still know what an artistic product is
>>
>>83662748
Well you can't get that cynical with it I think. It's still about the bottom line but they do genuinely try to make good books as well.

But the main point was that they were trying to lure him into an exclusive and DC got him to sign first.
>>
>>83662836
I hope it wasnt the lure of batman...i mean it makes a great career move to write for the top comic character. But..that would disappoint me if he's just doing it for a CV.
>>
>>83658921
> 5. CAPTAINAMERICA: STEVE ROGERS #1 (MAR)
Did people really go out of their way to buy the book because of the shitty twist? Or was it because it was the return of Steve as young Cap? Or did they buy the book because it was a number #1?

Either way that issue sucked and I wish people would stop giving that issue attention because of that twist.
>>
>>83663155
Those numbers would be because it's a #1 for a popular character. The twist wasn't known until after the issue was out.

But it did get some reprints so there's demand too for the twist.
>>
>>83662748
Yeah, too bad it did jack shit for sales and the sales plummeted below cancellation numbers the second they stopped giving them away for free. Still, good on them for trying at least, and they're still letting it get its full 12 issues. I highly doubt it was ever going to last longer than that even if the sales were high.
>>
>>83663313
I think it will do good with trades and become one of the few marvel cult classics
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>>83663155
These are retailer numbers. The orders were placed between 3 to 1 month before it came out. Sales on a #1 and #2 are never indicative of how much a book actually sold, but how much a LCS THINKS it'll sell. The fact that apparently #2 had a huge amount of increased orders after #1 came out would imply that most of the issues sold through though which is rare for a #1.

I'm positive that the Punisher sales are nowhere near as high as its Diamond sales figures would have you believe for example.
>>
>>83663098
If you do a Batman run maybe it puts your name out there enough that your other stuff sells too. It's not a bad move.
>>
>>83663155

>"They all want CAPTAIN AMERICA #1 due to the controversy. Had a guy in that last came in to buy a comic when AMAZING SPIDER-MAN #36 (Twin Towers) comic came out. Zero interest in reading anything – just wanted to get ‘the comic where Caps a Nazi’."

People like this exist, yes.
>>
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>>83658921
>6. CHEW VOLUME 11: LAST SUPPERS TP (MR) (IMA)
nice
>>
>>83663360
Exactly. I just hope he has a good story and this isnt just a business move
>>
>>83663155
>because of
Not very many people do that, especially not people who stick with it long term.
Characterfags will lap up anything and yell at the publisher while doing so.
>>
These numbers just reinforce how useless this "sold to retailers" data is given we know how little of a shit people have been giving about Punisher and just how bonkers they went for Captain America.
>>
>>83658921
>1. DC UNIVERSE: REBIRTH #1 (DC)
>2. CIVIL WAR II #0 (MAR)
>3. THE PUNISHER #1 (MAR)

These are the most surprising

Good that fans actually bought 2.99 if it's in its third printing already
I'm guessing #0 makes it seem less important cause Axis #0 sold less than #1 too, and I hope the tweets about CW2 not selling too well at some stores is true for more LCSes
And Punisher selling that well cause the Daredevil show is surprising to me

And for those bitching about BP still being in the top 10, remember selling 60k used to grant you top 10 status, and JL, ASM, and Darth Vader sell mid ~70k range. Selling 70k is still good on #2 but we still need to wait until #4 or #5 for actual numbers. I bet BP will be around Dr Strange, so ~50k range.
>>
>>83665725
AXIS didn't have a #0 issue. You're thinking AvX or Original Sin.
>>
>>83665769
Right
>>
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>>83662149
>>83663313
>>83662748
>>83662580

>can't find the Vision #4, #5, #6 to complete my collection

Is this why? Also where can I find these issues, please help
>>
>>83665725
>These are the most surprising

Not really because these are preorders. DC was talking up how important Rebirth was, Civil War II is supposed to be Marvel's big event, and I suppose retailers felt that Punisher was popular enough to order heavy on the new series.... or it could be another one of those "buy X amount of Punisher, qualify for a Star Wars variant."
>>
>>83666098

It was probably in response to the hype around Punisher being in Daredevil, if we look back three months to when the orders would have been placed.
>>
>>83666392
Yeah, Daredevil and probably the Punisher TV show being announced
>>
>>83665997
You should have pre-ordered them/added them to your pull-list.
>>
>>83661221
Floppies gonna die

All Marvel's growth has been due to borderline mafia tactics with incentive variants and constantly having a #1 to whore out, the drop-offs show this.

Trades are the future baby, thank god DC realizes this.
>>
How the fuck are dynamite that big?
>>
>>83658921
>BATMAN: THE KILLING JOKE SPECIAL EDITION

So what's different about this compared to the deluxe HC?

Do they finally have the original colors?
>>
Will we ever get actual numbers of titles sold from stores? Order numbers from Diamond don't mean shit if the stores didn't sell them and from what actual stores have been reporting/posting it seems Rebirth and the Rebirth titles are all doing really fucking well. and Civil War 2 has basically no hype behind it and the tie-ins are selling like shit.
>>
>>83672434
>Will we ever get actual numbers of titles sold from stores?
no
the closest we'll get is a book past issue 5 with stable sales for months at a time and no variants on it
>>
>>83658999
Hellfire

>>83660743
IDW has a crossover coming up in September.

>>83661221
Secret Wars and ANAD are partly responsible for the 2015 sales spike.

>>83669581
Bolland's own colors, plus a story from Batman Black & White.
>>
>>83668622
Nostaliga for pulp characters
>>
>>83672434
>Will we ever get actual numbers of titles sold from stores?
No. How the fuck would we even get numbers like those? Every single LCS would have to self report.
>>
>>83672434
The closest you'll actually get to that is the Bookscan list because it actually counts what books get purchased by customers. We don't get that kind of data from LCSes though.
>>
Bum
p
>>
>>83660682
lootcrate earns them shit
>>
>>83660682
>>83678163
It wasn't Lootcrate, it was that Marvel Collector Corps thing which was done by Funko instead of Lootcrate.
>>
>>83672434
The best way to use the Diamond list is to follow how stuff trends over time. Instead of looking at it as just a single chart in one month, compare like three to six months' worth.
>>
>>83658921
>COLLECTED EDITIONS AND GRAPHIC NOVELS
Isn't "collected edition" redundant?
>>
>>83680082
>collected edition
>redundant
That term is used for non-anthologies that collect two or more previously released floppies.
>>
>>83661011
Transformers and Ghostbusters.
>>
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>>83660792
>Remember when Punisher was one of Marvel's biggest IPs?
When was that? He's had plenty of movies, but I was never under the impression that his comics sold particularly well, even MAX. That could be some really brutal shit.
>>
>>83668071

Isn't DC slow as fuck to put out their trades, though?
>>
>>83683653
Batman shaman still isn't out yet even though their website says it is
>>
>>83680011
Yeah but they don't count those boxes anymore
>>
>>83683653

They've gotten better about it for some series. I think they just need a better metric to judge interest in which trades to prioritize printing.

Like it's great that Ostrander's Suicide Squad is getting put out because of the movie but god fucking dammit I want his Spectre run more.
>>
>>83665725
Civil War sales actually increased as the event went on. Issue 2 sold more copies than 1. Not gonna happen here because issue 1 was dull as fuck with no hook.
>>
>>83666392
It should have translated more so in case of Captain America, don't know why it didn't.
>>
>>83683713
Didn't that get canceled?
>>
>>83683884
It did? a quick google search isn't giving me anything
>>
>>83683798
They're slow as fuck with ongoings too. Marvel releases ASM hc within 2 months of arc completion, takes DC a lot longer.
>>
>>83683828
>implying Civil War II #3 will sell more than #2
>>
>>83683926
Except for Darkseid War, when they were releasing trades before the fucking event was even finished.
>>
>>83683926
DC sped up with DCYou. The first arcs were in trades in like February which was two months after they ended.
>>
>>83686420
I suspect doing so much Rebirth double shipping is partly to get more trades out faster
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