I own a small fashion label and i'm working on a website. Competitors have 'about me' sections but they're super fucking pretentious. Is it worth talking myself up or just really lame?
>>1374666
If you have a great story go ahead. Otherwise have a section talking what THE BRAND is all about.
Rule number one of sales
>Talk about how what you can do for your customers, not about how great you are.
This is simple but the number of presentations I see that start with "we've been in the business for 15 years, we've won this award, and we're the top rated company as voted blah blah blah" and more shit nobody cares about".
The only reason you should ever talk about yourself is to lead to sales. Observe:
This is fine
>We have hundreds of customers, including IBM, HP and Microsoft (name dropping, shows you are successful and instils trust)
This isn't
>Our customers think we're great, here's some testimonials by Johnny Literallywho and Jane Whogivesafuck. We're a really good company that values it's snooooooooooore
>>1374670
also if you think you will have exposure in the near future, having a media kit could be handy. it is also a great exercice to write one. It will help you define your label
