http://www.forthillengraving.com/equipment.html

>>942065
I vaguely looked at this.

But from OPs pic it might be a heat transfer foil print/embossment/transfer. When I used to do it at work. We placed a copper plate with the design on it into a heated cradle and placed that in a hiedleberg windmill press. Ours was mostly just stationary type paper. Could possibly screen print it too assuming you could find a decent ink.

>>942054
Top do this on the cheap the process isn't that complicated, it's exactly what you'd think, just push a metal negative into the book, then apply gold ink or whatever to the channel.

If your use a leather cover then this is super easy, otherwise if you are using a thinner cloth cover you might have to drive the depression into the book board itself. Not a huge hurdle if you are getting into bookbinding and have a proper press.

But if you want to do this the traditional way then it's considerably more difficult. This is apparently the most difficult thing to do when binding a book. As far as I'm aware the people who do this sort of shit are specialists. They apply gold leaf with a pressing tool, all by hand, so they draw the pattern as they go. Can't remember the name of this job but it's really impressive to see it done.

>>942792
If he heats up the canvas or what ever with steam before he presses it might take shape better.. Kinda how they make hats.

>>942792
There's no need to apply the gold foil after.
You get an aluminium plate with the design you want to transfer, heat it up in a heated typography press and use a special heat activated foil between the plate and the book.
The bad part is that the aluminum plate can be pretty costly.