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Hey folks, Really need help with this one. There was an ex-EA
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Hey folks,
Really need help with this one.

There was an ex-EA guy who did a -superb- audio brief on YouTube about micro transactions and how they dealt with it at EA. Its several years old now.

Its over an hour and a half long, lots of graphs, etc. Really excellent analysis.

Anyone know / able to find it? Would be greatly appreciated.
>>
Ah, it was specifically in relation to Battlefield Heroes
>>
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