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Ratings have plummeted.
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You are currently reading a thread in /mlp/ - My Little Pony

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Didn't see a thread about it. Holy shit, what pathetic numbers. 248,000? That's over half a million viewers lost between this finale and S4's finale. What the hell's going on?
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>>25639077
For one, ratings have not and continue to not be the primary concern, so stop flipping out about it

For another, my DVR did not even record the finale for some reason.
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>>25639077
Discovery fäm
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>>25639077
Hasbro limiting the show to its shit channel
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>>25639077
Simple. Discovery Family is a terrible channel and needs to get new management or be sent to the trash (leaving pone to take its rightful place on Cartoon Network).
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Stop blaming discovery dumbshits. The show has been on air for five years. It's pretty simple that people are losing interest in it.
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>>25639114
>>25639127
These.

Discovery Family has been absolutely terrible for the show.

On the other side, >>25639106 is right, for shows what truly matters is toy sales.
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>>25639077
Shit time slot too. I've been saying bumping it up an hour makes a lot more people just catch it later. Not necessarily a half million, but a lot
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>>25639077
nobody cares
nice dubs
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>>25639156
BUT MUH RIDE, BUT MUH NEVER ENDS
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>>25639077
That's literally the lowest all season. Lower than Princess Spike.

I know what caused this. Clueless kids tuning in at 11:30, unaware that the season finale would begin half an hour earlier.
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>>25639106
>my DVR did not even record the finale for some reason
kek, AKR posted about this on Twitter. Maybe they fucked up the scheduling in the electronic program guide or whatever system DVRs use nowadays.
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>>25639156

>stop giving your bullshit reason for the fall in ratings. My bullshit reason is clearly the real one!
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Well, congratulations, Princess Spike. You’re no longer the lowest rated episode of the series.
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One of the YouTube uploads of the episode has over 500k views. So yeah.
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>>25639077
I watched it live last year but had to drop my cable plan this year because they keep raising their rates. Discovery Family isn't in the first cable tiers. I'm not paying close to 40-60 bucks just to increase their rating by one. I think maybe these ratings correlate to people who stopped watching things on live TV in general.
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>>25639281
Yea, I had to manually tell it to catch Sunday's broadcast instead. Lame cause I had most of it spoiled by then.
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>>25639334
It is your own fault for not watching it on the tube or dailymotion when it was out just 5 hours later.
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>>25639362
I don't want to watch anything on my computer screen compared to my T.V. the first time.
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>>25639260
It won't. Just keep the ponies inside your heart and it will never end.
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>>25639368
>Not having a video card with a hdmi connector to plug the pv to a tv monitor
Really, faggot?
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>>25639386
They are way too far apart for that to matter.
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>>25639378
If it doesn't end, then how can it be reborn again?
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>>25639394
Portable hard drive then?
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>>25639398
It can. But it is a new ride then with maybe entirely new characters. No reason to forget the ones you learned to love over all those years.
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>>25639407
Okay, but you're talking about a bunch of hoops to jump through compared to the episode actually being set correctly as a "new" episode and therefore recording. You're giving a lot of solutions for a problem that shouldn't exist in the first place. I mean, I was disappointed, but I caught the next one, and getting spoiled is 100% my fault just because I wanted to see how everyone was reacting and I could have shut down my browser instead.
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>>25639106
On that note, does anyone happen to know what the most recent sales figures are?

I only ask because I've been keeping an eye on the toy flyers that come with the paper out of interest, and frankly ponies have to be the least-advertised hasbro product out there. Now, that could either mean sales are so steady that they don't need to waste advertising space on them, or they're so shitty they're not even bothering to waste space on them. I'm curious which it is.
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>>25639439
I am just saying that you could have prevented this.
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>>25639453
I would imagine Hasbro's site has a quarterly report, but I doubt that Q3 sales would be something you really want to consider at this point.
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>>25639077
>pretending ratings matter for toy commercials
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>>25639077

Tradition television watching and the traditional way of taking ratings are both going in the toilet. It's outdated but the people involved with it aren't seeing it's outdated.
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>>25639077

I find it cute some people have a emotional attachment to this show to the point they worry about it getting cancelled.
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>>25639757
>look how hardcore I am guys
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>>25639839
Fritz, is that you?
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Disregarding ratings' importance and stuff, I still get the filling there's some major mistake in calculating ratings. I didn't expect it to have Season 4 numbers, as Discovery Family is indeed shit at advertising, but numbers still don't match IMO.
1) It was a season's finale for fucking sake.
2) It was actually advertised pretty actively.
3) Prior episode was pretty good, had a guest star and was well received.

The fucking numbers don't fucking match.
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>>25639077
The ride is coming to an end, that's what's happening.
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>>25639077
Top 5 High Ratings of S5
1. Tanks of the Memories 647k
2. The Lost Treasure of Griffionstone 594 k
3. The Cutie Map Part 2 574k
4. Bloom and Gloom 539k
5. The Cutie Map Part 1 509k

Top 5 Low Ratings of S5
1. The Cutie Re-Mark Part 1 248k
2. Princess Spike 260k
3. Amending Fences 283k
4. The Mane Attraction 285k
5. What About Discord? 297k
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>>25640596
Damn. Looks like people just stopped watching as the season dragged on.
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>>25640641
The mini-hiatus was fucking stupid, as if those 1-2 week hiatuses before then weren't bad enough.
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guys we all know why part 1 was so low. the Finale started half an hour earlier than normal. Discovery Family has done a shit job with advertising so no one knew what the hell was going on and didn't watch part 2.
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>>25640539
nice meme
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>>25639077

Bad scheduling + hiatus.

They're spreading their show so thin and irregular that it's not getting consistent viewing. Hasbro is -very- shit tier at handling it's IPs. If Disney did this to a show, you'd see executives being decapitated and their heads sent in a basket to the CEO to atone for their failure.

That the comic shows similar issues of poor management is another example of failure to manage the brand.
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>>25640705
One of the things IIRC that they're changing for next gen is that one person does everything.
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Hey guys, how do the ratings of MLP compare to other programs on DiscFam?
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>>25640876
Like the Hub before it, far an away the highest rated program. They hold I think 8 of the top ten highest rated slots.
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I'd prefer MLP just end than keep going with putrid shit like Spongebob.
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>>25640963
that's not going to happen. at least until after the movie
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Its Hasbro and Discoverys fault. They were completley incompetent in promoting the Hub which was a newly branded channel. Even Oprah's cable network failed so what chance did that have?

Then the Hub died and they renamed it Discovery Family which further confused viewers.

Honestly the fuckers at Hasbro should get on their knees and thank MLP fans for all the free publicity they've created for the show. If it weren't for us the show would've ended after season 2.
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>>25639077
To quote from the image YOU posted. "There is the issue of Thanksgiving knocking Nielsen families off the airwaves."
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>>25641023
This is a thing, Number are just extrapolated from Nielsen family TV's. If you don't have their special box, you don't factor into the rating.
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>>25641056
so we can't tell just how many people actually saw it during the original air time?
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I think we don't have much to be concerned with. Hasbro looks at this shit too.
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>>25640982
It will be S6 in 2016 but the movie will not be happen in 2017.
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>>25641079
Nope. that number is a guess by some factor of ten based on the number of homes that Nielsen uses.
>>25641103
This is closer to the mark, not factoring streams, those that watch dailymotion, the other uploads on Youtube, and those that watched on TV but wouldn't count in the ratings.
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>>25641138
and possibility S7 if hasbro will keep it going

S6 is likely going to have Starlight joining the mane cast, so there is new elements coming in.
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>>25641160
>S6 is likely going to have Starlight joining the mane cast
Oh fuck. I'm not ready for that kind of happening.
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>>25641160
The Elements of Harmony will return in Season 6 and Starlight Glimmer will take Twilight Sparkle's place as the new Princess of Equestria.
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>>25641294
more like the rainbow power will surge through starlight as she joins.

>>25641267
you have one year to prepare, anon.
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>>25639436
the 2014 murrican cartoons
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>>25641330
No rainbow power, it's racist! The Elements will return in S6.
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>>25641352
More like, the elements will be destroyed in S6 because true friendship isn't found in magical artifacts.
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>>25641368
And the Castle will be gone and be destoryed forever in S6.
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>>25641368
>>25641406
more like Starlight writing friendship reports to twilight
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>>25639077
Jesus there are that many horse fuckers?
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>>25641489
There be no friendship reports in S6.
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>>25641564
starlight doesn't know how to be friends, twilight offered to teach, it's a natural conclusion
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>>25641592
She's now the Mane 7 with Spike in S6.
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so this mean that season 6 could be cancelled?
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>>25641160
>Mane cast
Wow, I physically cringed.
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>>25641758
no. it's happening.
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>>25639378
I'd prefer to be inside ponies tbf
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>>25641758
Maybe.
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Hasbro doesn't give that much of a shit about the ratings. The merchandise continues to sell well, which is the point of the cartoon. To them, it's an ad.

Basically, don't worry about it. They're making season 6 and a fucking movie.
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>>25640596
Amending Fences is fucking tragic because that shit aired on the fourth of July. Who does that?
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>>25641764
You faggots cringe for everything.
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>>25641786
even if they cancel it, we'll still have Filly Funtasia.
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>>25639453
MLP sales were down and the entire girl division (which includes the hemorrhaging Furby) was down 28% over last year.

But the MLP decline was due to EqG and the "ponies' part of the business" was actually up over last year. The specific quote from Goldner, Hasbro's CEO, is:
> In MY LITTLE PONY, the core MY LITTLE PONY business, the pony’s part of the business, Friendship is MAGIC is up in the quarter and MY LITTLE PONY year-to-date is up a bit. It’s really in the timing of EQUESTRIA GIRLS. The special one on the air ins in September 17th and the translation in placement of that special happening throughout the fourth quarter in many markets around the world.
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>>25639077
Friendly reminder
If people wanted to watch ponies, they would watch it on every channel.
Blaming Discovery for low ratings is like blaming a hot dog seller that there is less people watching Super Bowl

The show is just dying and that's why season 7 wasn't even set for production..
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>>25642665
>that's why season 7 wasn't even set for production..
none of the seasons were set though. we always heard mid way through a season that another is planned. S6 is in production, S7 is out of the question until S6 is done.
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Big Jim said he doesn't worry about the ratings and he also said neither should we. He then added that there are other ways for tv show/ad viewership to be measured. The livestream I saw the finale in had over 190,000 alone and it showed ads too, and that was just one of many livestreams that were being watched that morning.

Keeping in mind what Big Jim said about there being other ways to measure viewership, our concern should be if these Neilsen ratings are really what determines if a show should get cancelled or renewed for more seasons or not.
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>>25642817
Big Jim is always in damage control though. You can't listen to half of what he says.
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>>25642832
Yeah, you're probably right. He could likely be saying that just to keep us from getting upset at Hasbro or something.

But could what he's saying still be true? Does anyone know if Nielsen ratings are what networks most rely upon or not?
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>>25639077
Discovery Family is a steaming pile of shit is what happened.

Also more people streaming, more people watching online.

Doesn't matter, toy sales are still experiencing growth for the FiM brand, therefore papa Hasbro is happy and won't kill our series.
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>>25642867
I'm sure they use a combination of metrics to gauge how well a show is doing. It certainly matters how well the ratings are on television though, because ad revenue is important. I'm confident youtube's ad exposure isn't quite as decent as cable television, but to be honest, I'm not well-versed in that area. It could be that internet views are becoming more important than cable. Primarily though, they probably are more interested in general exposure and toy sales for their long-term projections. As long as the brand is still raking in high views in general, they are probably sitting fairly happy in their seats high above the production staffs.

I know I checked LPS and Transformers and such and views across the board on cable are down a fair deal. MLP seems to be doing fairly solid while Transformers is doing great. Dunno what that means other than the possibility for more robot movies or something.
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>>25642665
I mean doompaul over here has a small point. This episode had every major villain except Sunset and it got the worst marks of the season and it got the lowest rating of the 59 episodes listed with a Nielsen score. Now the fact that two weeks ago a Hatfield's and McCoy's parody pulled in the same number as the Return of Harmony and Canterlot Wedding did means nothing though. because Twilight's laser fight with a goat headed centaur got a .79 and obviously anything lower than that means death.
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>>25641406
>>25641489
>>25641564
>>25641368
Celestia is going to die in S6.

Your days are numbered Sunfags. She is going to die a grorious sad mentor death.
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>>25642817
Big Jim is a master of damage control. You can have IDW super fan and IDW comic superhater and he will manage to appease both of them that they are either canon or noncanon. Same with giving hope to Spikefags while also giving hope to Flashfags.
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>>25639077
The ratings aren't that important and the sales have proven to be going up.
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>>25642665
>that's why season 7 wasn't even set for production

You brain damaged or something? New season is always first announced at some point during the first half of the season before. Literally every season has been announced this way.
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>>25642934
Fuck, Hasbro's stock is double what it was this time last year.
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>>25642919
Yes, but not by physical death. She will just marry Discord and become his episode side character and "house wife" jokes container.
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>>25642934
You fool. Their sales aren't just made out of ponies, only. They own toys about TMNT, Transformers, PlayDoh, Monopoly etc.
If you seen the recent MLP sales figures then they dropped significally since 2014.
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>>25642934
Also worth noting that Hasbro's girls department is hamstrung by several poorly selling lines. Their MLP lines have never seen a substantial drop since the show began, even now the MLP brand is actually still growing regularly. The girls department saw a few troubles in general over the last couple of years due to other lines failing like their "Nerf is for Girls Too!" line that bombed spectacularly last year.
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>>25642934
Girls toys related to MLP still made them lose a lot of money compared to previous years. If it goes further, they will sell the franchise or scrap it for Equestria Girls series.

https://archive.is/26xau
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>>25642912
Does anyone have the ratings for the other half of the series then? Because there are 58 unaccounted for and that makes this comparison a bit flimsy.
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>>25642665
You sir, made some great bait. Btw cheery-picking the highest American tv slot of the year for your comparison to the Sat AM kids show that at its peak was pulling in just over 1% of the SB's viewers is not good for comparison. It is the US Broadcast Network's (Fox, CBS, or NBC) highest rated event of the year. MLP is just the show who's reruns draw more than most of the original programming on it's tier 3 cable network. IT could probably draw a 1.0 on Disney's tier 1 or 2 Networks.
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>>25643012
Because they will completely scrap the line they've held the corner of the market for years to jump into Monster High's shadow. There is a reason this is the closest they've come to their version of Barbie.

At worst they end the G4 (despite Pony holding serve) and EQG (the actual decline in brand sales) lines and start production of gen 5 which would mean canceling season 6 and the movie or using the movie as a made for tv special for the new toys.
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>>25639156
Hub promoted the show and treated it like the golden cow it was.
Discovery hasn't done shit for the show until now; They're finally throwing a marathon, Pony Day. All Hub shows only air from morning to afternoon. Then Discovery airs their shitty reality shows.
Yes, it's Discovery's fault. Hasbro should've moved the show to Disney or Cartoon Network. Ratings would go up by 5x and the show would be saved. We got one more year with Discovery. Discovery is so shit, they don't want let go of MLP, yet they're not taking advantage of it.
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>>25641789
>amending fences amongst the lowest eps
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>>25639077
The humans ruined everything. Who would watch a show that is associated with something so retarded as the humanized garbage? I told you to ban humanized from this board. Maybe this will finally open your eyes to the truth that you so adamantly refuse to see.
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>>25643337
July 4th, in the middle of parade time. It didn't stand a chance.
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>>25642934
Get lost hasdrone.

>>25639077
The mlp board is also slowing down, it's only you hasdrone freaks which refuse to understand how boring shit has gotten.
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>>25642902
Yes, TV ads are a primary concern of theirs. But that's what I was saying about the episode livestreams - they stream the tv commercial breaks as well and show all the ads that air on tv to everyone on the internet. I hope Hasbro/Discover knows this because there are many livestreams that show the episodes, and they must have an average view count of 100,000 each at least, and there's like 7 major stream channels, if not more.
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>>25640705
Imagine a world where instead of 1 pony episode a week, you get one every month, if at best.

Yeah and you say a Hiatus is bad...
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>>25641008
>Discovery and Hasbro joins together
>Hasbro asks to reform Discovery Kids and pulls it our of the grave to form the Hub
>Discovery sees its success and decides to take back their channel and renames it Discovery Family
>Everyone bitches about the change not realizing who really is pulling the reigns.
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>>25639077
Part 1 aired 30 minutes earlier than usual, so a lot of people seem to have missed it.
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>>25642665
Twilicorn will end in 2016.
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>>25642919
Princess Celestia will not die in S6 because she's immortal and same as Princess Luna.
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>>25642947
No, Discord will be back to evil and planning to turn Princess Celestia to the dark side in S6.
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>>25644398
TWILIGHT WILL LOSE HER WINGS IN THE SEASON FINALE!

Ahem

What sorts of numbers do other cartoons get?
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>>25639077
It says right in your pic that the ratings have been much higher the rest of the season. It's an anomalous drop having to do with Nielsen.
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>>25639077
My summary, Hasbro bad, Mattel good, Disney great.
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>>25643964
A board full of horse-obsessed malcontents and you still can't figure out the difference between 'reins' and 'reigns'...
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>>25643903
>100.000

Nigga I'm not a doomsayer by far but the average stream in 10K at best.
Cytube, for /mlp/ was at 1200K and theater at around 9/10K
What place have you been that rack up to 100 000 K viewers?
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>>25639318
That's when you realize TV ratings are bullshit.

Most people watch it on YT and/or download the episodes
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>>25644523
Based on the litte I found

Pony is the most watched show on Discovery Family, during a weekly report it still has the lock on most slots in the top 25
Of other tier 3 TV stations Nicktoons/Teen Nick/Boomerang/nick jr (Disney XD is a standard channel on some providers so Gravity Falls gets skewed veiws)
>Nicktoons .54
>Teen Nick .16
>Nick Jr .59
>Season 5 Pony average .40
>Season 4 Hub Pony average.55

tier 1
Adult Swim averages a 1.0
Nickelodeon averages a 1.1
Disney xd Highest rating 2.1 (GF)
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>>25644866
>1200k

That would be 1,200,000, anon. 1,200 would be 1.2k.
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>>25642963
The sales are LOWER, but they're not dropping if you actually read the Q3 report, they confirm this.
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>>25643953
It's why I'm watching S2 Gravity Falls all in one shot when the finale finishes.
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>>25641495
It's a show for little girls, dumbass.
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>>25639077
They let Josh Haber write the season finale and he's responsible for some of the shittiest episodes in the entire series.

And yet they wonder why the ratings are plummeting. The vast interest in the show is long gone and he hasn't brought anything good to the table to get that interest back.
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>>25646980
Let me guess, you think Simple Ways is bad.
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>>25646987
That's his best episode, everything else is downhill from there.
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>>25647024
Explain, please. What about his episodes are bad? Which ones in particular?
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>Show and toys are sold around the entire world

>People think the USA ratings matter in the long run


L O L
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>>25647034
Actually, I just went to double check and realized that Dave Polsky wrote For Whom The Sweetie Belle Toils and Haber did Bloom and Gloom. I thought he did both and was going to make a point about wtf is up with him and shitty CMC + Luna episodes but that is not the case.

Regardless, I'm not a fan of Castle Mane-ia, I thought his EQG work felt like he was reducing certain personalities to their hobbies and made them feel really flat, and I'm going to stick to my guns and say Bloom and Gloom wasn't good either.

He isn't the worst writer but he's far from the best. It's hard to make 6 characters feel dynamic, especially when one of them has outshined the other 5 for the past two seasons, but it would be nice if the personalities he wrote felt a little more genuine than the trope-y way he writes. The Flim Flam episode was also pretty decent about that, although the pony ailments part was a little messed up for a kid's show.
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>>25646980
Plummeted is not really the correct term. the back half of the finale got a .33 and if H&HD is anything to go by, that is a season 2 average. Kinda wish we had all the episodes ratings so a accurate comparison could be made. also TFTM from this season got a .65 only power Ponies, Sweetie toils, and the season 4 premier and finale beat that. rating were bipolar from random hiatus and poor placement. Because season 5 came out of the gate pulling good numbers and then the first skipped week happened. and then is started to build again and the next one happened. Then they put an episode on the 4th of July, then 3 straight episodes were leaked, then they put one on Thanksgiving and forgot to mention the early start to the finale
>>25647117
For a US TV show it does. But like mentioned a few times above the toys can be sold with 30 second spots, they don't need a tv show.
>>25647205
Sweetie toils got a .66 B&G got .54 making them 6th and 4th of their seasons respectively.
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>>25647255

It doesn't really. LPS had shitty ratings it's entire life but it still got 4 seasons simply because the toys moved decently worldwide.

Ratings are nothing to Hasbro, and USA is far from their only market.
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>>25647281
Shitty is again relative. Was it shitty compared to primetime tv or compared to everything else on its channel? Mind you Pony was the ceiling.
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>>25647205
Hey, at least it isn't Neal Dusedau.
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>>25647205
I didn't like him before but I've been rewatching season 4 for the first time and Castle-mania and Simple Ways are actually quite better than I remembered them. I didn't care for Leap of Faith or Bloom and Gloom but I haven't rewatched those either. Cutie Remark is pretty good and FG is mostly decent with some shitty moments but also some great ones.
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>>25639407
>>25639394
Just get a chromecast
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>>25639077
There's breaking stock market update
Disney -1.85% $185 Billion
Mattel -0.87% $8.307 Billion
Hasbro -2.90% $8.775 Billion
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>>25639077
Easy. The show isn't very good.
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>>25639077
The show is just rock-bottom damn boring.

S1 was fresh, with lots of mythology, tight worldbuilding, surprises at just about every corner, and had a bit of a subversive vibe about it.
S2 was more off-the-wall humor, better animation, but not as uniquely paced, not near as much attention to worldbuilding or mythology, more like a standard cartoon, with more ACTION and GAGS to fill the gaps.
S3-S5 I fail to see the appeal. What the fuck makes the show more interesting or better than shit like My Little Petshop or Pound Puppies? Other than the cute pony designs and the remnants of characterization from seasons past?

Views been going down because the show's got no heart
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>>25639077
I would like to see people making streaming (Netflix, YouTube and the likes) ratings for once.
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>>25639077
ITt: Hasdrones panicking that their overlord doesn't need them anymore.
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>>25639077
Speaking for myself, the hiatus really brought my interest in the show down. I still go here, obviously, but my enthusiasm wasn't like it was earlier in the year.
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>>25639106
I thought it was just me
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>>25639077
The show is so bad now
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>>25642795
Season 6 is going to be it honestly. I don't see there being a Season 7 now
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>>25639077
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>>25646331
I had the most recent GF episode on my drive for about a week now.
I can't really motivate myself to watch it, all the waiting made me stop caring for it.
>>
>>25641103
Actually makes me wanna see the combined plays for the episodes on streaming sites now.

Guess it would be kinda hard to compile that though, most of the older ones probably got nuked by now.
>>
>>25646980
Are you suggesting that anyone but a tiny minority even keeps track of which writer was responsible for which episode?
>>
>>25639077
Bad show
>>
>>25656735
A bad director who's only previous experience was on Ed, Edd and Eddy.
He can only direct retarded episodes about retarded characters doing retarded things and never having to deal with shit like continuity or developement.
>>
File: starlight!!.png (202 KB, 500x616) Image search: [Google]
starlight!!.png
202 KB, 500x616
>>25641267
I am
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>>25639077
>>
>>25657441
Yep, no continuity or development whatsoever in that finale. You fucking retard
Thread replies: 151
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