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Anonymous
2016-02-11 22:46:43 Post No. 256204
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Anonymous
2016-02-11 22:46:43
Post No. 256204
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Typography, and the understanding of it, is the highest form of good graphic design.
If you haven't set type by hand or studied the nuances of letterform, this will be a language lost on you.
"To suggest that the way we use Helvetica is an easy way out typographically is ridiculous. Simply ridiculous. We spend an enormous amount of time spacing, lining, and positioning type. The fact that we use only a small variety of typefaces demands a certain discipline, a skill precision, a focus on the finer details. It’s certainly not a different-typeface-for-every-occasion attitude. Now, that would be an easy way out."
—Experimental Jetset (Marieke Sotlk, Danny van den Dungen, Erwin Brinkers)
