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How do advertisement companies take a digital copy of a product
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How do advertisement companies take a digital copy of a product and post on online e-shops and TV commercials?
They have consistent lights and no intense shadows/reflections, they are clean and well presented. What are the principles of photography for this and post-production?
I didn't post this in /p/ cause there is obviously a digital re-touch for the final result.
Pic related, it is from an e-shop.
>>
Google "how to build a cheap product photography light box" and there are a million tutorials.
>>
Lightbox...
here
http://www.wikihow.com/Create-an-Inexpensive-Photography-Lightbox
>>
This is definitely a /p/ this image is 90% about properly softened light and maaaaybe 10% about post work
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