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'Batman v Superman' Sets Record With Worst Friday-Sunday
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http://www.forbes.com/sites/robcain/2016/03/28/batman-v-superman-sets-record-with-worst-friday-sunday-drop-for-superhero-pics/#6bb7c8c76d72

>Things were far worse in North America than in China. You couldn’t have emptied North American theaters where the movie screened faster if you’d yelled ‘fire’ in the middle of the auditoriums.

>Batman v Superman has set a new record for the worst Friday-to-Sunday drop for a superhero movie release in modern North American box office history. In dropping 55% from its $82 million Friday debut to its $37 million gross on Sunday, it pummeled all prior records for weakness in theatrical staying power. It even beat the nearly universally reviled and now long-forgotten Fantastic Four reboot, which dropped a comparatively modest 48% across its opening weekend in the summer of 2015.

>You might be thinking that Sunday was the Easter holiday, which could account for the big Sunday drop. But that still wouldn’t explain the Friday-to-Saturday decline of 38%, which was the second worst opening Friday-to-Saturday drop in the annals of superhero releases, after a 40% dip for The Dark Knight Rises.

Is Snyder finally finished? Can we hope?
>>
I've just become numb to all these numbers because everyone keeps posting bullshit that keep contradicting every other OP just so they can "BTFO" the other party. It's getting annoying.
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>Hi again. Looks like you’re still using an ad blocker. Please turn it off in order to continue into Forbes' ad-light experience.

kek
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>>81192823
Who the fuck goes to the movies on Easter?
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>>81192823
Wow gee, I wonder if they pre-sold tickets before the movie opened or something?
Like, do you guys think that could adequately explain the jump, or should we just should ANOTHER STATISTIC THAT SAYS THIS MOVIE SUCKS?
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>>81193118
Y u mad bro
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>>81193099

>>You might be thinking that Sunday was the Easter holiday, which could account for the big Sunday drop. But that still wouldn’t explain the Friday-to-Saturday decline of 38%, which was the second worst opening Friday-to-Saturday drop in the annals of superhero releases, after a 40% dip for The Dark Knight Rises.

Like I said in the megathread, this means that the BvS word of mouth is so poor that the only way to scare people off a movie more is to shoot up a theater.
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>>81192823
Holy shit. A 55% drop in just a couple of days? How does that happen to a film like this? And people kept saying critics don't matter.
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>batman v superman
>muh dark and broody
>people hate it

>marvel civil war
>fuck yeah colors and humor
>people love it
>>
>>81192823
Forbes is in the pocket of Disney, so disregard this article.
>>
Didn't the movie make $400 million globally though? That's not a number to sneeze at even with a low domestic number $160 million+.
>>
the real test will be in the coming weeks.

and don't be silly OP, JL part 1 starts filming on April 11th
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>>81193099
Read the OP, the day before easter was affected too

What's so absurd about the idea that people might not want to see it? In the former sticky a guy just suggested that maybe europeans were scared to go to the movies because of the terrorists attack, for crying out loud
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>Friday to Sunday drop
>counting Thursday
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"James? Rhodey's real name was also James. I am now on your side forever, Steve."
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>>81193199
Consider the following:

Literally everyone loves Batman regardless of if you align yourself with Marvel or at all. There is no conspiracy. Everyone would've benefited from BvS being good.
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>>81193196
This. Go brood somewhere else. We happy now.
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>>81193210
Yes but it needs to make $800 million to actually turn a profit.
They've barely gotten over half that and have already completely blown their load by having already released in every relevant market.
This movie is totally fucked, it's going to just continue crashing down from bad reviews and bad word of mouth from the few people that have seen BVS telling everyone it's shit and to not go see it.
I'd predict ~$600 million in final sales before theaters get rid of it and marking it as one of the biggest failures in Capeshit history.
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>>81193210
>That's not a number to sneeze
Movies rarely do simultaneous domestic and international releases. The only other one I have heard of it Lost World. Meaning there are no numbers to compare it to. So without the context of other movies to compare it to we don't know if 400 million is good.
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>>81193195
Critics don't matter. But if they all think that a movie is shit, the audiences probably won't enjoy it much either.
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>>81193285
kek. i get it anon
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>>81193177
I'm not!
I haven't watched Man of Steel because it sounds like shit, I haven't gone to see BvS because, again, Snyder is shit.
I'm just saying, Forbes is a paid blog, I trust their cinema opinions as much as I trust their insights into video games.
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>>81193210
Thinking about it another way, that means it made over 25% of its bank from the US. The entire rest of the world combined only cared 300 million worth.
Thinking about it that way, it doesn't seem like a lot.
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>>81193199
>presents facts about the BvS box office
>conspiracy
Kek, you need to stop with the damage control.
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>>81192823
>You couldn’t have emptied North American theaters where the movie screened faster if you’d yelled ‘fire’ in the middle of the auditoriums.

This should've been a shooting joke. Wasted opportunity.
>>
>>81192823
At the end of the day, no matter what you personally feel about it, critics opinions do matter to a good chunk of the general moving going audience.
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>>81193669
The second biggest market after the US is China, and apparently the movie isn't doing all that well over there. The opening was something less than $60 millions, so it's projected to make around 100 in total after 4 weeks. Comparatively, AoU made something like $250 millions and Ant-man 105
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>>81193210
It opened in all markets simultaneously
first movie to do that ever
Its under performing in china and domestically
might not make a billion with these bad drops
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>>81193196
Civil War doesn't look very humorous, outside of Spider-Man.
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>>81192823
Isn't this the highest grossing superhero movie of all time? Maybe I read the article wrong.
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>>81193368
>it needs to make $800 million to actually turn a profit.
Holy shit. I know you /tv/fags inflate marketing costs to outrageous levels, but this is by far the largest I've seen. There's no fucking way they spent 550 MILLION dollars on marketing.

Not to mention merchandising and sponsorship which in all likelihood equal out what marketing costs it does have. This movie is already profitable, m8. get over it.
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>>81193829
Yeah, it's not that impressive when you actually look at it. If you add the AoU opening weekends in all markets, you get close to 600 million.

It's good that WB decided to open the movie in all markets at the same time though, if they staggered it the bad word of mouth would've killed it even worse.
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>>81193954
Biggest opening weekend for a superhero movie.
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>>81193993
The studio doesn't get the entirety of the box office. It seems you need to double your budget in box office numbers to break even
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>>81192823
I pray to god WB announces JL's filming is delayed.

Snyder and his hilariously called brain trust need the boot. Fucking hacks.
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>>81193993
For reference, Antman turned a profit of 130 million. You have to account for hollywood accounting but also what percentage of the box office goes to WB, what percentage goes to distribution companies, cinemas, etc.

800 million sounds fair.
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>>81193954
It has the biggest superhero opening (only superhero, outside the genre it's like the 5th), which is due to the fact that it opened in all markets simultaneously instead of splitting like most movies do

If you look at the numbers on their own then it's just doing ok, in the US for example it made something more than $160 millions which is less than Iron Man 3 ($174 millions) and both the Avengers
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>>81194052
>It seems you need to double your budget in box office numbers to break even
So they're 100 mil from breaking even.
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>>81194032
And that's just because they released the movie in all markets at the same time.
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>>81194032
>>81194123
Thanks.
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>>81193993
The studio only gets half the box office profits.
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>>81193471
It got B Cinemascore even shit like Twilight and Transformers 4 got and B+ and as reviled as AOU is on /co/ it managed to get an A along with Jurassic World. Yes even audiences wasn't in love with this movie and mostly just went due to preorders and to see if it was as bad as the critics said.
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>>81193993
>i-its fine, stop lying about budgets

http://nypost.com/2016/03/24/whats-next-for-batman-v-superman/

Hi there, this is an article from NY Post, an actual news publication.

>The poisonous word of mouth could prove particularly disastrous — and not just because of the aforementioned $250 million production budget.
>The film, opening Thursday night, must reportedly rake in well over $1 billion at the box office just to break even.

Its cute that you think movies don't have fuck huge budgets for marketing.
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>>81193368
>movie cost $250 million to make.
>WB spent $150 million on adverts/merchandise.
>needs $800 million to make a profit.
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>>81193210
It's not, but it's not that impressive considering it was released worldwide at the same time.
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>>81194190
>Its cute that you think movies don't have fuck huge budgets for marketing.
I also understand that merchandising and sponsorship are a huge part of flicks like these and to omit them is an outright denial of facts.
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>>81194171
Not sure if that is strictly true but yes, they don't get the entire profit off ticket sales otherwise theatre chains wouldn't be in business.

It is however worse in China as they have strict government policies on foreign films and require a much larger cut off of ticket sales.
>>
Production Budget: $250 M

Box Office estimates:
~$424.1 M [170.1 US + 254.0 intl] (first weekend)

== $ 7.0 M [---------- 7.0 intl] (Wednesday)
== $ 85.7 M [27.7 US + 58.0 intl] (Thursday)
== $104.6 M [54.3 US + 50.3 intl] (Friday)
== $226.8 M [88.1 (50.9 Sat + 37.2 Sun) US + 138.7 intl] (first Sat & Sun)

**marketing/advertising budget $150 M already recouped through licensing/tie-ins (doritos, pepsi, dodge, turkish airlines, etc.)
>>
>>81193993
It's very different for each movie.
Harry Potter and the Half Blood Prince was a bomb even though it made close to 1 billion on a 250 million budget.
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>>81194202
>movie theaters work for free
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>>81192978
>It's getting annoying.

You mean the fire rises. With this many counter-counter-BTFOs the result will be glorious either way.
>>
>>81194202

>all money made at the box office goes to the studio

What planet do you live on?
>>
>>81193611
Forbes is one of the least cancerous sites when it comes to covering video games tho
>>
>>81194202
There's a fuckload of things to take into account.
Theatres take part of the money, for example. Another big one is that a lot of foreign box office goes away in taxes, that's why a lot of times sites just compare domestic one just count domestic one.
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>>81194173
What kind of fucked up scale is this where a B is the worst grade imaginable. Best possible grade better be SSS++ or something
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>>81194368

Ahahahahahahaha
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>>81194428
It's true.
Since they get money elsewhere, they have no problem with shitting on everything.
>>
>>81194428
>implying they're not
>pretty much the sole publication that hasn't said nintendooomed for the last three years
sounds more objective to me than any one out there
>>
>>81194428
Do you work for Kotaku or something? Shouldn't you be looking for a new job right now?
>>
>>81194451
>>81194480

Just because it's cancer you agree with doesn't make it any less cancerous than other sites.
>>
God damn, I didn't believe it was possible for a movie like this to do so poorly.
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>>81194426
Blame the general audiences for giving inflated ratings. Or at least the portion of general audiences who bother to rate movies on the Internet.
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>>81194580
It isn't though. It still broke the record for biggest March debut of all time, and only made 4 million less than expected. It's just slightly behind Harry Potter 7 part 2 for WB's biggest opening.
It's still tracking to make a billion.
http://variety.com/2016/film/box-office/batman-v-superman-box-office-3-1201740145/
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>>81194663
We have been over this coutnless times in this thread, it's only breaking these "records" because it opened in every territory on the same day. Movies pretty much never do this
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>>81194426
It isn't the worst grade possible but it is worrisome especially for a big budget tentpole like BvS. No film with a B cinema score has ever made over 1 billion which is the level that WB is aiming for with their DC films.

And yes, it will still be profitable even if it doesn't break 1 billion but that would be disappointing for such a heavily marketed film that was meant to help kick-start a new franchise.

>As opening-night audiences are presumably more enthusiastic about a film than ordinary patrons, a C grade from them is –according to the Los Angeles Times– "bad news, the equivalent of a failing grade". According to Mintz, "Movies don't rate lower than a C. A C is a failure. And it's so rare that a movie is an F. I mean, if it's an F, it shouldn't even be released."

>Eleven films earned the F grade from 2004 to 2014. Examples of F-rated films include Steven Soderbergh's 2002 remake of Solaris with George Clooney, Disaster Movie (2008), Brad Pitt's Killing Them Softly (2012), and seven horror thrillers: William Friedkin's Bug (2006) with Ashley Judd, Wolf Creek (2005), The Wicker Man (2006), Darkness (2002), The Box (2009) with Cameron Diaz, The Devil Inside (2012), and Silent House (2012).
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>>81194663

If it makes you feel better, sure it's going to make a billion. And be called this generations citizen kane.
>>
The drop off at least makes a lot of sense to me.

Most tickets would have been bought for friday, since everyone would have wanted to see it first chance they could, and from the news it read like a lot of people pre-ordered all the tickets. If it was a more normal weekend and release. No massive pre-sale of the tickets, no holiday on Sunday to stunt sales, I think it would have been a much more even and normalized weekend for the film.

Which kind of sucks cause I really want the movie to crash and burn.
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>>81194712
For comparison, if you add all the opening weekends of AoU, you get about 580 million.
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>>81194536
>everyone is evil
oh fuck off, anon
>>
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>>81194770
>AND NO IM NOT A DC FAG
Suuuuuuuure
>>
>>81194770

>media based on comics aren't comics related
>media based on comics is less acceptable than comic adaptations of stories from other media

You can hate capeshit discussions as much as you want but you can't say it's not /co/
>>
>>81194770
>defending snydershit
look at this shill
>>
>>81194770
Sure let's talk about all of those terrible new DC comics on the horizon
>>
>>81192823
Everybody was probably too busy trying to find easter eggs.
>>
>>81194663
>It's still tracking to make a billion.

I'm going to need a source on that one. I mean Deadpool had a stronger opening domestically and it only got 750 million. I don't see why the drop-offs for BvS would be stronger.
>>
https://www.youtube.com/watch?v=IaEdRWRgu6o Sad Affleck Mad World Version
>>
>>81194829

>everyone is silly but me

go to bed lad
>>
>>81194904
Personally I prefer this one

https://www.youtube.com/watch?v=z1OEqjfce1Q
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>>81192823
>Forbes doesn't let you use the site unless you turn off adblock
LOL

not turning my shit off for any site, not now not ever. archive also doesnt work. anyone gonna screencap?
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>>81194663
>It's still tracking to make a billion.
No
>>
>>81194904
>>81194967
The true BTFO kino

https://www.youtube.com/watch?v=gYKeQczkFfM
>>
You know you're reaching when this is what passes for bad news after a 450 million dollar weekend.
>>
>>81193196
>>batman v superman
>>muh dark and broody
>>people hate it
>>marvel civil war
>>fuck yeah colors and humor
>>people love it

maybe it is a better writing movie that will make sense? it's not like people hated dark knight
>>
>>81194990

>i'm not temporarily turning off ads, can someone show me a picture of the page with the ads temporarily turned off
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>>81194990
You just have to refresh the page

>>81195047
You know you're reaching when you completely ignore the "It opened everywhere in the world at once and it's basically downhill from here" part
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>>81194770
The amount of money BvS makes basically spells out the fate of the rest of the DCCU.
If it makes a billion or whatever then Zack Snyder will probably be safe and they'll continue forward with JL and WW and all that shit.
But if this money train stops short at $600 then Snyder's ass is grass and JL will 100% be getting delayed.
>>
>>81195135
I hope AquaMamoa doesn't get cancelled in the crossfire.
>>
>>81193993
In addition to the other points made, there's also the fact that Investors want to see a huge return on the company's investment. Hitting $800 Mill gross is the break even, but it needs $1 Bill to even begin to be considered successful. There's a lot of pressure for this movie to succeed because Warner has few active franchises right now. After the Harry Potter and Nolan Bat movies ran their course, they've had a lot of attempts to start franchises that bombed. Pan, Man from UNCLE, and Jupiter Ascending all bombed (Pan reportedly was a $115 loss for Warner). They're bleeding market share, and if BvS underperforms, Kevin Tsujihara is probably fired.
>>
>>81193285
>iron man helmet isn't grimacing
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>>81192823
This is OP.
>>
>>81195135
Didn't WW finished filming? And does Snyder have any involvement in at all?
I'm pretty sure WW is getting released. JL, Aquaman and Flash may be the ones at stake.
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>>81193791
honestly with all the thinly veiled Jesus imagery I'm surprised China even let it be shown there
>>
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>>81195135
Nah, it's too late for that now. JL starts shooting next week or so.

>>81195194
He will most likely suffer the most since Aquaman is already a joke to the general public. Wan is also in damage control mode.
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it was sold out on saturday night in the city i live in, had to drive to the next town over to actually see it.
>>
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>>81195223
>Damage Control force is already here
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>>81194426
A B on Cinemascore is not the worst grade imaginable. It just means "this is not gonna break box office records." 10 Cloverfield Lane got a B-. Since that film only had a budget of $15 million, there's nothing to worry about. The 2009 Friday the 13th had a B- but had a budget of $19 million and a box office take of $91 million, so there was no problems there.

The problem is when audiences give a B to a super-budgeted film like BvS or Green Lantern.
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i hope zootopia beats bvs next weekend
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>>81195263
It's too subtle to notice. Zack is a visionary.
>>
>>81193210
That's like less than half of what they were shooting for
>>
>>81195331
Could you imagine?

>>81195301
Anon, pre-orders for this were through the roof as much as an Avengers film. Counting the amount of people who already paid to see it isn't a great measurement
>>
Why did Batman kill people in this movie?
>>
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>>81195331
that would be hilarious
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>>81195401
They weren't the Joker so it was OK.
>>
It's aiming for 1 billion. This isn't an opinion, it's a fucking fact stated by WB themselves. Whether it will actually reach it, I don't know, but it's not looking positive

Right now, if it gets less than that it is no different than ASM2 which was also aiming for the billion mark and it's 700m return was considered a failure
>>
I blame MoS retards who were defending that pile of shit.
>>
>>81195405
excellent image glitch there, sir
>>
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>>81195405
new moot you piece of shit
>>
>>81195405
Was this intentional?
>>
>>81194990
'Batman v Superman' Sets Record With Worst Friday-Sunday Drop For A Superhero Pic
by Rob Cain

On Saturday I wrote about the poor Friday-to-Sunday hold that Batman v Superman: Dawn of Justice suffered in China this past weekend, thinking that Chinese movie audiences were unique in their haste to forget about the widely panned superhero mashup.

But after studying the film’s global release results, I realized that I couldn’t have been more wrong.

Things were far worse in North America than in China. You couldn’t have emptied North American theaters where the movie screened faster if you’d yelled ‘fire’ in the middle of the auditoriums.

Indeed, according to the figures I’ve compiled from Boxofficemojo.com, Batman v Superman has set a new record for the worst Friday-to-Sunday drop for a superhero movie release in modern North American box office history. In dropping 55% from its $82 million Friday debut to its $37 million gross on Sunday, it pummeled all prior records for weakness in theatrical staying power. It even beat the nearly universally reviled and now long-forgotten Fantastic Four reboot, which dropped a comparatively modest 48% across its opening weekend in the summer of 2015.

You might be thinking that Sunday was the Easter holiday, which could account for the big Sunday drop. But that still wouldn’t explain the Friday-to-Saturday decline of 38%, which was the second worst opening Friday-to-Saturday drop in the annals of superhero releases, after a 40% dip for The Dark Knight Rises.
>>
>>81192823
>Hi again. Looks like you’re still using an ad blocker.

Like 99% of world's population, yes.

>Please turn it off

Fuck you.
>>
If this movie bombs it's a win for everyone since they'll fire Snyder from making the JUST League movie
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>>81195514
I turned it off just on the warning page and it let me in
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>>81195327
>$420 million in one weekend

The only people with any need to do damage control are Marvel drones trying to rationalize how Dawn of Justice can be getting such terrible reviews while still making tons of money, kind of like how they tried to rationalize how Age of Ultron could be so shitty even though it got great reviews.
>>
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>>81192823

Feelin dem strong BvS feels.

#SadAffleck solidarity
>>
>>81195405
MOOT
>>
>>81195509
As the chart below indicates, superhero movies that don’t hold up well over their first weekend tend not to sustain much energy at the box office over the longer course of their theatrical runs (as indicated by the “Opening Weekend Multiplier.”) The correlations aren’t perfect, but as things stand on Monday morning, Batman v Superman‘s soft Friday-to Sunday hold suggests a final domestic box office gross closer to the $409 million earned by Iron Man 3 than the $623 million earned by Marvel’s The Avengers.

It was easy to overlook this fact amidst all the media euphoria over the film’s undeniably huge opening weekend, the fifth best in North American movie history. Many observers objected to the critical drubbing that the film suffered, holding up the first day’s and first weekend’s haul as incontrovertible proof that viewers loved the movie. Paul Dergarabedian, senior media analyst at comScore, was quoted saying “Reviews don’t matter. The Batsuit and Superman’s cape are made of teflon.”
>>
>>81195570
But opening day grosses are far more closely related to marketing spend than they are to audience affection. At Warner Bros, the studio that released the film, it must have been disconcerting for executives to watch the picture’s grosses plummet from Friday to Saturday (-38%), and again from Saturday to Sunday (-27%). I imagine that for them it was akin to the havoc a roller coaster plays with your stomach after you crest that first hill and plunge rapidly to earth. Only this roller coaster isn’t going back up, and the sinking feeling in the pit of your stomach doesn’t go away.

The steep decline in the Batman v Superman numbers points to the unfortunate likelihood that, apart from DC Comics fans, North American audiences don’t like the movie very much. This is problematic for Warner Bros in two critically important ways. First, if the picture’s audience evaporates too quickly its chances for reaching profitability will be threatened. As a friend who is a key player in the Transformers franchise tells me, “These tent-pole action pictures don’t really make as much money as you’d think. The difference between the revenues and the expenses can be pretty slim.”

Second, the studio may face headwinds in its strategy for Batman v Superman to launch a new spate of sequels, spinoffs, and inter-connected franchises that will serve as a reliable anchor for Warner Bros’ movie slates for years to come. The studio’s management has elected to hire the same creative team that made Batman v Superman to oversee the franchise’s future pictures. If mainstream audiences aren’t enamored of the flagship film, it’s going to be a major challenge to win them back.
>>
>>81195542
Yes, because it opened in all markets at the same time.

I love how people gloss over this fact.
>>
>>81193993
Did you know they actually BUY OUT THEATERS in third world countries? Thats where their marketig budget went. Even from the trailers playing before the movie it was all for WB properties like BFG and that new Harry Potter movie or something. They did the same thing for Man of Steel and some cinemas had to pull out in the middle of the week because the payout couldnt cover their losses because MAN OF STEEL SUCKED.
>>
>>81193368
>one of the biggest failures in Capeshit history.
No matter how bad the DCEU gets, it will never hit this low

https://www.youtube.com/watch?v=rNlmRId2FVQ
>>
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>>81195569
Who?
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>>81195542
Why do you feel the need to so blatantly ignore the "it opened in all regions at the same time" part? It's a really important factor most news sites aren't reporting
>>
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I loved BvS but I can't say I'm surprised after the incredibly negative reviews it got pounded by before the premiere.
>>
>>81194251
>I also understand that merchandising and sponsorship are a huge part of flicks like these and to omit them is an outright denial of facts.
Small amount of those toy sales and so forth go back to the studio. Mostly they get a quick check and it's a low amount. Consider Hasbro which paid a million for AoU and then had toys sitting around. Disney gets the million + lets say a generous 10% of total profits back. If Hasbro shits the bed on selling toys, which they usually do, then it's little going back to the studio.

The BvS stuff is already selling poorly two months in.

Star Wars moved the week of the movie until nothing was left. Hasbro messed up getting more profits by slowly responding to the demand which means by the time stores got stock in, the buzz to by was pretty much over.
>>
>>81194251
These aren't flicks, they're films.
>>
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>>81195257
Snyder is in charge of their entire cinematic universe. He's also the one who wanted Gadot as WW.

Also WW is probably gonna be shit as well since they specifically wanted women in charge because muh feminism instead of people who know what the fuck they are doing. Reminds me of pic related.
>>
>>81195634
Gwen Poole, you know, the character from Marvel who goes by Gwenpool.
>>
>>81195542
>Opens in all Markets at the same time
>Still Riding high on pre orders
>Review Embargo
People who cant even read think BvS is a good movie, makes sense
>>
>>81193368

we will never know how much money they need in box office to turn a profit

The closest way of knowing is the opening weekend in domestic. If they make their production budget in the opening weekend then it means they have almost breaking even and soon will turn to profit because 95% of opening weekend domestic box office goes to the studios directly. After that studios keep getting less and less every week dropping to almost 50 of box office

So right now BvS potentially could break even and profit some. But only after seeing the domestic box office till this friday will we know
>>
>>81195704
That brings up another question, anyone remember when they announced it would open in all markets at the same time? I wonder if that was the point when they knew the film had some problems.
>>
>>81195696

The women of color in the crowd are idiots, the new ghostbusters is actually less progressive for non whites than the original.
>>
>>81195696
Well we all know this is going to bomb though
>>
>>81193099
JEWS
>>
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>>81193285
>>
>>81195741
>If they make their production budget in the opening weekend

The opening weekend's domestic box office take was an estimate of $170,100,000 according to box office mojo.
>>
It's a goddamn Batman v Superman movie staring Wonder Woman, if it doesn't make at least 1 billion it's pretty embarassing.

That's probably how WB sees it.
>>
>>81195761
No, I think that was just common sense. Jurassic World got all sorts of buzz for smash box office records because they did that, so it was an easy way to make the news. I'm surprised that more movies haven't pulled that trick.
>>
>>81195761
That's what most of these big movies do these days. Open in as many places as possible, market the fuck out of it and get most of your money back before reviews come in and bad word of mouth can spread.
>>
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>>81195509
mfw the presale faggots are the ones who are causing us to get more Snyder shit

you fucking fools
>>
>people let the reviews take decision for them
What the fuck is wrong with USA?
>>
I just have one question can these contracts be broken.

I mean these guys are under contract but still is their some way they can get rid of Zack Snyder is the way that Joss Whedon left after Age Of Ultron?

There is no way in hell after all the bad reception that Zack is going to get the same amount of people to come back in theaters. His name is just a dead give away a movie will be terrible.
>>
>>81193099

People stay inside on easter? Specifically because it's easter?
>>
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>>81195602
>they cheated

DAMAGE CONTROL
A
M
A
G
E

C
O
N
T
R
O
L
>>
>>81195613
https://www.youtube.com/watch?v=sLntlRklNBU
>>
>>81195542
i like how this guy quickly shut the fuck up after he got facts dropped on his small little dick
>>
>>81194202
http://www.boxofficeflops.com/articles/when-does-a-movie-break-even-at-the-box-office/

>Movie theaters don’t play films for free. Theaters are not glorified snack, soda and popcorn dispensaries who receive pennies per ticket sold, they command on average 45% of the ticket price from the major studios. The days of the sliding scale are long over, Disney tried to strong arm theaters into a 65% share of the ticket price for Iron Man 3, but every theater chain called bullshit and cut off advanced sales until Disney folded. Major theater chains are not fiscally friendly to independent distributors and it’s not easy being an independent distributor these days, with major chains like Regal Cinemas paying out just 34% of the ticket price, these companies go bust quite often. Here’s a quick read from the LA Times about Icon and Newmarket suing Regal Cinemas over the profits for The Passion of the Christ, because Regal demanded to keep 66% of the ticket price. There is also a misconception that the US domestic market is the center of the box office universe and that could not be further from the truth. While it does differ in some territories, for the most part the ticket price is evenly split between the distributor and the cinema — with the major exception being China, which local distributors keep 45% of the gross and foreign distributors keep just 25%.
>>
>>81195405
More like marvelous.
>>
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>3 more years of ''why didnt you like BvS'' bait threads
>10 more years of Snyder movies
>Each worse than the last
i want off this ride DCfriends
WAKE ME UP
>>
>>81195909
Some people's lives don't revolve around superhero movies and only take the time to see them if they look exceptional.
>>
>>81195920
Easter = family holiday like Christmas. Christmas day is shitty for the box office too. Everyone stays at home with their families eating food and stuff. When I was a kid I'd be lucky to get to change out of my church clothes for the afternoon, and we certainly never went to see movies.
>>
>>81194990
You're super gay dude. I use Adblock but why are you such a zealot about it it's not a really big deal to see an add for two seconds
>>
>>81195909
out of the 4 people i was going to go with 3 bailed because of word of mouth. absolute insanity.
>>
>>81196048
>Doubling the budget does not always = break even. Marketing is very damn expensive. Marketing costs in some cases cost a hell of a lot more than the budget of the films themselves and again, doubling the budget on a film like Insidious ($1.5m), would not yield profits if it crapped out of theaters with $3m. Marketing costs on average cost well over $30m for a domestic wide release and here’s a perfect example from The Hollywood Reporter of a cheap Blumhouse film called Stretch, which cost less than $5m, but Universal ended up dumping it online instead of spending $20m – $40m to market it. Prints and advertising costs have reached such exorbitant heights that studios are sometimes spending over $150m to market high profile films worldwide. Dreamworks Animation’s Penguins of Madagascar pulled in $373.4m at the worldwide box office on a $132m budget, but took a $57m write down on the film because of marketing costs of about $130m. More importantly, the financiers of a film will not see back any of the film’s theatrical gross until marketing expenses are covered. The simplest example being that WWE financed the film The Condemned for $18m and Lionsgate distributed the film in the US and paid for the P&A. The film tanked with $7.3m at the box office and from WWE’s investor relations financial report, issued the statement: “Currently, we have $18.0 million in capitalized feature film production assets related to The Condemned. WWE does not participate in any revenues associated with these film projects until the print and advertising costs incurred by our distributors have been recouped. Accordingly, no revenues have been recorded in the current quarter.”
>>
>>81196007
Yup. There's nothing quite like the internet when it comes to getting angry and buttmad about other people's success.
>>
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anyone else feel bad for these dc fans?

they watch marvel just get the very best every year
the best cinematic universe ever belongs to us (marvel)

and finally when they thought they had their own shot at greatness

they got butt fucked from snyder
and they are going to have to take it dry for the next 10 years with this universe

ive never seen a larger group of people in more denial than now

and its glorious

but i do feel bad
>>
>>81196100
>Marketing costs may not be visible like the estimated budgets that get posted, but they are not discounted in determining if a film posted a loss. Almost every studio is publicly traded and releases their quarterly financial reports and the rising costs of marketing is a constant reason for posting a loss. Variety has a weekly column from iSpot.tv that shows the top 5 TV ad spends for the week and for example the box office bomb Winter’s Tale had $42.8m in domestic TV ads and then there’s millions more in print ads, online ads, posters, billboards, Virtual Print Fees, etc.
>>
>>81195921
>I am retarded: the post
>>
>>81195696
>they specifically wanted women in charge
Julie Taymor would make an awesome Wonder Woman
>>
>>81196086
If everyone watched a movie regardless of word of mouth then every movie would make billions
>>
>>81196060
And yet all of them make at least half a billion dollars. Even Thor 2.
>>
>>81195920
I dunno about you, but when I was young we'd go to mass, and then head on over to my grandmother's house and see the family.
We certainly wouldn't go see a movie or anything like that.
>>
>>81196063

Mate I was raised catholic, Easter is nothing like Christmas. You go to church if you're christian enough and that's it. Oh and eat chocolate eggs. Also there are more people in the world than little christian boys who can't do something without their parents permission.
>>
>>81196063
The drop started before easter
>>
>>81196153
And so will BvS regardless of reviews
>>
>>81195909
Why would I pay so much money and waste three hours on a movie that most reviews and most of my friends say wasn't good?
>>
>>81195696
The only woman in charge is the director.
Marvel was the one who was,like women everything, from directors, writers etc. For Cap Marvel.
>>
>>81192978
You're shit at math because you refuse to practice.

Practice and these OPs will become amusing to you on a sublime level.
>>
>>81196257
Because reviews don't count for shit most of the time.
>>
>>81193099
I did.
>>
>>81196142
Not saying she wouldn't, but choosing your director and shit on gender or skincolor like Marvel with Black Panther is fucking retarded.
>>
>>81194202
it's called box office GROSS not box office NET.
>>
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>All these butthurt nerds thinking this film will bomb.
>>
>>81196374
Ryan Coogler is literally one of the best directing decisions Marvel ever made.
>>
>>81193829
>first movie to do that ever
Didn't one of the Matrix movies do that?
>>
Where were you when BvS killed the DCCU?
>>
>>81196401
It won't bomb, but it definetly won't make as much as WB was hoping. Kind of like Amazing Spider-Man 2.
>>
>>81196401
Bomb? No. Fant4stic was a bomb

Underperform as fuck considering it's Batman and Superman the most iconic heroes ever? Much more likely, like ASM2
>>
>>81196428
Talking with my many friends and gf in a Starbucks.

By which I mean, shitposting on /co/ by myself and masturbating.
>>
>>81196401
If someone's personal happiness depends on how much or how little money a movie makes at the box office, they clearly need better things to occupy their lives with.
>>
>>81196410
Until Marvel fuckkery causes him to leave.
>>
>>81192823
I honestly don't see anything wrong with the movie, some parts are over the top, but overall I thought it was a lot of fun, it does have its share of issues but none of them were a deal breaker.

Is this backlash coming from all the resentment caused by MoS? This movie is way better.

Every review I have seen seems mean spirited in the sense that there is a weird predisposition to memetically hate it. People also seem to go with what social media tells them.

I honestly don't understand people here, Deadpool being a crude movie was better received than this? How, why?
>>
So the DCCU is going to basically be like an action figure falling apart and only being held together crudely by tape and glue?
>>
>>81193099
Easter isn't Christmas, some people are gone for about an hour in the morning and maybe they have a nice dinner but otherwise it's a normal weekend.
>>
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>>81196439
>>81196449
If Transformers: Revenge of the Fallen can turn a profit and then some, then so the fuck will this.
Mark my words, DC has only just begun.
>>
>>81196485
where do you think you are?
>>
So what should I bring with me if I end up deciding to see this in theaters?
>>
>>81196542
A pillow.
>>
>>81196542

A gun.
>>
>>81196542
Crab legs
>>
>>81196542
An orange wig.
>>
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>Updated ‘Batman v Superman’ Numbers Take Away Warner Bros.’ Box Office Record

>However, the new estimates, which put Batman v Superman’s take at $166.1 million domestically for an adjusted global total of $420.1 million. Still impressive. That 2.35% dollar deficit has knocked the film from the perch of Warner Bros. best opening ever; the #1 spot is still held by Harry Potter and the Deathly Hallows Part 2 with $169.2 million. So close.

B T F O
T
F
O
>>
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AYYYYYYY
>>
>>81193192
But Dark Knight Rises still went on to make a billion? I mean the movie was bad anon, but you just seem intent on shitposting
>>
>>81196561
this
>>
>>81196505

If the tape and glue represents delusional fans then yes.
>>
>>81196495
>Is this backlash coming from all the resentment caused by MoS? This movie is way better.

I thought that at first (it would explain the critics) but the cinemascore being a B instead of B+ or higher means it's not merely resentment toward MoS. In fact I'd been noticing people who defended MoS were complaining about BvS, and only a few who hated MoS but liked BvS
>>
>>81196542
Some sort of 40%ABV+ liquor, not too pricey though.
>>
>>81196495
Because its cool to hate DC. Whether its movies or Comics the media holds DC to to weird standard that they don't hold others too.
>>
>>81196533
>Seriously comparing your franchise to Transformers as a positive
>>
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>>81196596
I want to die
>>
>>81196596
as if anyone cares about this movie
>>
I hope that even if it reaches WB's goal, they kick Snyder off or at least give him a co-director, because most of what people criticize about the movie is his fault/job.
Most of what people are praising are Batfleck and Gal, so I'm sure they'll go ahead with SS and Wonder Woman, and they're probably trying to gear up the Batman solo to get the taste of BvS out of people's mouths.
>>
>>81196593
HARRY WINS AGAIN

BASED HARRY
>>
>>81196593
Stupefying.
>>
>>81196624

>it's cool to hate shit things

Well color me surprised.
>>
>>81196374
As far as writers go, it makes sense to me have black writer for a black character. They'll be able to write cultural nuances without worrying if they're stereotyping. A black writer wouldn't be afraid to have Black Panter eat fried chicken. I guess the same could be said for a director too.
>>
>>81195909
>defending this shitfest under the pretense of forming original opinions
lmao
>>
>>81196593
So they went from unimportant record breaks to none at all? Nice.
>>
>>81196410
Based on what? He only made two movies and neither big budget action films.

Literally only got the job because he's black.
>>
>>81196533
But this movie is meant to spearhead WB's entire line of DC superhero films, not just make a quick buck.
>>
>>81196624
First of all, that's not true because the media clearly liked the Dark Knight Trilogy. Second of all, maybe if Snyder wasn't pretending he was putting high art on the screen instead of the same old superhero stuff but with added DEEP themes, maybe he wouldn't be so scrutinized

Third of all, maybe it's because of said Dark Knight Trilogy that the reviewers hold DC up to that standard
>>
>These fags think Batman v Superman won't hit a billion even with no major competition til fucking May.

Pull the other one.
>>
>>81196533
for fucks sake stop bringing the transformers movies, the reason they make so much money each sequel is because they have a working formula with these movies, people arnt nearly as divided on these movies as BvS or MoS, MoS lost to Iron Man 3 and Winter Soldier and was considered a failiure by WB
>>
>>81192978
>Critic reviews prove the film sucks
>Audience reviews prove the film is great!
>Large drop between Friday and Sunday proves the film sucks!
>Record-breaking weekend opening proves the film is great!

The shitposting will never end. This will be a new era of /co/tv/ that will outlast even Baneposting.
>>
>>81196708
Maybe if it hit this 412m normally, it would have a chance, but it opened up everywhere at once. Which means there's no point where it can go higher, it's all downhill from here. This has no fucking legs.

It didn't even beat IM3 domestic let alone Avengers, and you seriously think it will reach a billion with no problem?
>>
>>81196596
But he said it was going to be fun

How can it be fun if Snyder is working on it?
>>
>>81196533
>If Transformers: Revenge of the Fallen can turn a profit and then some,

Revenge of the Fallen got a B+ on Cinemascore, and was the lowest a Transformers film ever got. BvS only got a B.

For reference, the following got a Cinemascore of B:

Affleck Daredevil
Green Lantern
Catwoman
the first two Fantastic Four films from Fox
Elektra

Even X-Men Origins: Wolverine got a B+.
>>
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OC
>>
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>>81196708
>No major competition
>>
>>81192823
I am so fucking glad that the public is showing some taste for once and this is happening.

Now maybe we'll finally see Snyder fired so we can have actually good DC films.
>>
>>81196598
The article only deals with US domestic box office numbers, in which TDKR only brought in $448 million.
>>
>>81196758
Reminder that Zack Snyder had Jimmy Olsen in this movie just to kill him off because he wanted to "have fun" with the character
>>
>>81196708
It has no more legs to stand on.

Critic reviews and word of mouth from fans is largely horrible, and they opened it everywhere at once.

It won't get a billion, but it won't be a complete flop either.
>>
>>81196782
I hate her so much. She increased the running time by around 20 minutes, all for nothing.
>>
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>>81196782
>>
>>81196782
Probably the dumbest part of the movie
>>
>>81196782
Did I miss something during this scene or did she throw the spear in then went to go get it for some reason?
>>
>>81196785
Is an animated family movie really competing with BvS though?
>>
>>81196789
see
>>81196596

It will never end
Snyder will ruin every movie someway or another

Except maybe Suicide Squad since it was largely Ayer's idea
>>
>>81196803
ASM2 wasn't a complete flop either and it was still a failure.
>>
>>81196678
Not every black guy grew up in some slum or knows niggerspeak though.
>>
>>81196811
>mfw "HE'S CIA" happened and I thought it was going to be the birth of a new dank meme

>>81196826
That's exactly what happened
>>
>>81196789
Exactly
>>
>>81196826
>for some reason

She's under contract, they HAD to give her something to do. 90% of the scenes she's in, are all worthless.
>>
I don't want to hate DC. I just want them to get rid of Snyder. Forever.

Just like, put him in a box and ship him to Vertigo Comics. Maybe he can direct for them.
>>
>>81194879
But the Rebirth titles look good.
RHatO is going to be shit but it's Lobdell's cage, we all know that.
>>
>>81196832
yes, they will lose the family viewers to it
>>
>>81193199
DCfriends have literally become the Republican Party of /co/
>>
>>81196678

Why would they slip african american cultural nuances into a film about an african super hero?
>>
>>81196782
you got a tumblr?
>>
>>81195651
I'm with you. I loved the movie more than almost any other superhero outing, but it was bad.
>>
>>81196880
So like J-Law Mystique?
That's disappointing.
>>
>>81196826
She threw the spear in (I guess to use the water to block the radiation that she somehow knew about) from affecting Superman and then had to go back in to get it because it's the only thing that they could use to kill Doomsday (which she also somehow knew)
>>
>>81196834
>ASM2 wasn't a complete flop either

The total domestic box office was $202 million, which was lower than the budget. More so if you cut the costs from studios. The rest of the box office--more than $505 million-- was from internationally, so it means they got far less than $500 million. At best they probably broke even.
>>
>>81193099
It's not like religion is systematically being killed off or anything. no one celebrates Easter.
>>
>>81196703
What you need to understand is TDK trilogy started and stopped at the perfect time. Right before ppl started this thinking. Another thing that helps it is that it isn't apart of a bigger franchise . so ppl aren't comparing it to the MCU.
>>
>>81196932
You mean they don't speak jive on Wakanda?
>>
>>81196533
Transforms it's one of those movie you can really turn you brain off, since there is no plot and only explosion
BvS wants to be taken seriously
>>
>>81196755
>>81196803
If it has a weekend to weekend drop anything like the Dark Knight Rises it will still hit a billion.
>>
>>81196960
Okay then why have the recent X-Men movies seen high praise and box office returns (except The Wolverine)? They're not like Marvel either
>>
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>mfw people are actually using '2deep4u' and 'you have to pay attention' as an excuse for the plotholes

As much as I'm starting to loathe the 'Marvel formula' for how they make their movies, at least they have some sort of cohesion.
>>
>>81193196
>grey and blue the movie
>colored
lmao
>>
>>81196826
She threw the spear in because Snyder thought it looked iconic and cool and hearkened back to classical imagery.

That's the reason for most of the stuff that happens in the film. Because Snyder thinks it looks 'deep'.

I've never seen a theatrical film release this ridiculously pretentious.
>>
>>81196955

>religion

You mean Christianity. It's 2016, it's still fine for muslims to exist and grow.
>>
>>81196890
no fuck you, we have already suffered enough with Constantine's cancelation and Del Toro leaving JL dark
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