I'm a huge DC fan, but I was wondering what the reason was for scrapping the old continuity in 2011 for the new 52?
What was the ideal outcome for the bigwigs?
They wanted to make it easy for new readers to start reading comics without having to catch up on years of backstory.
Ideally they would've gotten a ton of new people who previously didn't read comics because they "didn't know where to start".
>>78032700
Desesperate measure to generate a quick bump in sales but a terrible mistake in the long run.
Old one was boring
In theory: they wanted to start from zero by removing decades of convuluted history so that new readers could comfortably jump in without having to read dozens of other comics that came before
In reality: certain writers with too much influence managed to save certain characters and stories from being rebooted (such as Green Lantern, Batman, Batwoman, etc.) so it actually created an even more convuluted timeline and confused new readers even more
>>78032700
They had to let the casuals who started reading after they saw the Dark Knight catch up with the genre.
>>78032700
In theory by starting at #1 and reseting the universe would make it easier for people to join in.
The problem was that the reboot was done too quickly and with very little planning. Not only that but not all continuities ended.
So you don't have a satisfactory ending for the old universe stories. You don't have a satisfactory beggining for the new ones.
It was a complete clusterfuck that ultimately failed because of their lack of planning and marketing outside of set demographics.
>>78033000
>genre
indiean please go
>>78032731
They didn't, because the same people running that reboot were the same ones OK'ing Johns not even bothering to acknowledge the changes in Green Lantern, and the old continuity is largely in place. Very little actually changed.
>>78032737
Not so much desperate as "what has worked in the past", but still probably not something that paid for itself in the end. They had a big ad push that cost a lot and generated fuck all sales. Also, DiDio and others basically shat on any goodwill right in the middle of it by getting dragged into the MRA argument with that Batgirl thing.
Never engage with the public if your job is primarily back office.
>>78032700
The ideal outcome would be solid gold houses and rocket cars for everybody with a side order of world peace (or a huge number of shares in arms companies).
What they were aiming for was reliving the previous reboots; comics go around in cycles because they've worked for a long time now on two things, nostalgia and the ideas that come from that. Writers are just like you and me: they read that story as a kid that fucked over their favorite character and they decided they could do it better, so twenty years on you get these stories replayed either directly (after a reboot, because god knows we can't use them for new stories to springboard) or indirectly with the situations played out by new characters. Some of it is thematic, to be fair - like how Iron Man always fights tech-based villains (ever since the Mandarin was revealed to be using tech rather than magic), or Batman fights freakshow rejects.
Because it's also a big event comic and new launch of every title in their line, the idea was that it would sell big numbers for at least the first six months. In the end it didn't really pan out that well, largely because of personalities and disinterest from consumers. They'd probably have done just as well continuing what they were doing and having an ad push in mainstream media.
>>78032954
>trumping
talking a lot of shit and calling anybody who criticizes them a faggot?
you know, that would explain a lot about this board
>>78033077
>talking a lot of shit and calling anybody who criticizes them a faggot?
When they did that ?
>>78033000
Literally nobody who watched the Dark Knight in 2008 picked up a comic book. It sold something like 70 million tickets in the US alone; Batman was the highest selling title in the Diamond 300 from New 52 onward until just recently, but unless we're really generous and say that its average 130,000 sales were all new readers, sales were not appreciably affected by the movies. There's no spike in sales in 2012 that could be down to TDKR, either, and no evidence from other titles that suggests other popular movies have picked up comic book sales.
Not really surprising given that most of them are sold by assholes out of rape dungeons.
>>78033099
have you seen /co/
>>78033142
>Not really surprising given that most of them are sold by assholes out of rape dungeons.
not even memeing, take your stupid woman's paradigm and go back to whatever subtumblr you crawled out of.
>>78032954
>tbqh pham
Are you okay there, buddy? You're typing like you have brain issues.
>>78032700
Several major DC franchises were fucked at the time (TT, JL, JSA, Legion, arguably about half of the Batman line).
This resulted in a successful a saving throw for about half of them, and they at least tried to fix most of those.
>>78032700
>I'm a huge DC fan
>starts a company war
>>78032700
Harras and Johns got more power than DiDio and neither of them have balls, Johns got his job by sucking cock so he is the last guy that would defend artistic integrity.
>>78032700
>THIS IS NOT A COMPANY WARS THREAD
>>78033347
Fucked how?
>>78033445
>shitposting
why
>>78033142
>no evidence from other titles that suggests other popular movies have picked up comic book sales.
what about graphic novels and tpbs?
>>78032700
>THIS IS NOT A COMPANY WARS THREAD
No, it's the fourth company wars thread we've had in the last hour.
>>78033347
>>78033490
DC needed the relaunch, but the reboot may or may not have been needed.
Justice League follows a very clear pattern across most if it's incarnations since the 80s: Big-name team -> characters get replaced by lesser characters due to status quo changes in the big books (for example, New Krypton) -> book ends up being only characters people don't care about -> sells low -> Big-name relaunch.
Justice League America, JLA, and Justice League of America all followed this pattern. Johns has avoided this so far due to only Hal leaving and now the Story > Continuity stuff.
>>78035275
Johns spend half of the issues showing how cool lex is and how the trinity deals with lex in the team. Thank to Johns Lex was a leaguer before MM. And thank to Johns darkseid was the first enemy the league ever defeated ;).
>>78035610
>Thank to Johns Lex was a leaguer before MM.
No, he was briefly a member in issue 7/8 and was a member of JLA.
>>78032700
This was something both Marvel and DC had sometimes considered doing since at least the '80s. Jim Shooter at Marvel considered rebooting all the continuity (eventually it just became the New Universe) and the Ultimate line at Marvel was a compromise after the new publisher originally wanted to reboot all the comics.
Over at DC when they rebooted Superman and Wonder Woman in the '80s, I believe originally there was some talk of rebooting all the comics.
So it was a long-standing idea, DC was just the first to really pull the trigger on the idea.
The idea is always that too much continuity/history makes comics impossible for new readers to get into. DC was clearly worried about the fact that a lot of the characters seemed old because of all the history piled on them; you could tell they wanted to emphasize how YOUNG and NEW characters like Superman were.
