Do you watch Monogatari because you think it's a genuinely clever and all-around great show, or do you not care about that and only watch it because the girls are cute?
I think it's a good show, AND because the girls are cute. I like SHAFT's style, I like the dialogue between the characters, and I like the plot.
I don't even know how to explain what I liked about the dialogue. Would it be banter? How everyone always has a witty reply, and how even the simplest things they say don't seem lazy and stupid.
The exchange of dialogues is what makes it great. My personal reasons for liking it is the art, especially that not moving print on tsukihi's yukata, I don't know what its called.
also tsukihi best grill.