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Shane Satterfield: Why Gametrailers died
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I know I'm late, but I saw SIFTD posted this to their Youtube channel and found it to be interesting viewing:

https://www.youtube.com/watch?v=LqdBStO9jkE

He basically explains what went right in the early days, before it all went wrong, with Viacom's management and adblock being the ones responsible. Even though he made some big gaffs when it came to review scores, it's pretty clear Shane had a great understanding of the gaming audience on the internet and knew exactly how to run a site.
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Reminder that you don't support the Gaming Website industry.
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reminder shane was a scumbag who used GT's death as a way to shill his own shitty website claiming he'd hire employees then proceeded to do nothing.

The good GT staff are coming back anyway in only a few more days, though brandon jones said he doesnt know if they are gonna be producing content right away
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>>331066964
>The good GT staff are coming back anyway in only a few more days
What
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>>331067619
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>>331064005
Shane was great. When he left, the site didn't feel the same again.
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>>331064005
>>331064005

because everyone left and it sucked for well over a year.
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>>331068671
I suggest you watch the video.
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He knew how to run a site
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>>331064005
>Why Gametrailers died

because youtube finally allowed 1080p60
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Fuck Shane Satterfield, he has terrible opinions.
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>>331070607
Shane Satterfield is better than you.
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the website itself was pretty bad, the video player was garbage and wouldnt start half the time.
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Welp, i stopped going there like at 2009 but the video was a nice insight of the online gaming journalism manegement
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Thoughts on siftd?
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qazx
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>>331064005
The last thing I wanted to do was listen to or even watch anything Shane Satterfield related. Fuck you OP.
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>>331075728
Because you can't counter anything he says? Ok.
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>disable adblock on gametrailers
>dies anyway
this isnt how its supposed to work!
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I miss gt
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>>331077156
They are planning to mass an hero soon >>331067707
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>>331076394
People using Adblocker and then wondering why websites die are like people who are upset a game isn't on PC so they can't pirate it.

It's also a good metaphor for socialism in a way. "Someone else will pay for it (watch the ad)"
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>>331064005
>Invisible Walls shirt
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>>331067707
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>>331067707
eh
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>>331078234
When they get rid of obtrusive ads or auto playing Shit then maybe I will disable adblocker
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>>331080030
Then stop questioning why these sites die.
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>>331068365
shane was shit

the last GT crew was the best, was literally the new giant bomb
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>>331083682
>being retarded
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>>331083682
you get plenty of that shit from youtube already why on earth do you want more of the same.
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>>331084480
because it makes me feel like i had friends
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>complaining about adblocker

You either adjust or die, you can't run a website on good will and hope everyone will sit through your ads if they don't have to.
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>>331085440
That's actually what he did. His new site is subscription based.
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>>331083682
They're gonna be showing off their new site in a few days, can't wait. They got everyone back.
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>>331085904
It's going to bomb. Nobody cares about video game sites anymore.
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>>331086216
if they are smart, sell off the new site to Viacom for lots of dosh
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>>331086931
Absolute 0% chance of happening. Watch the video in the OP.
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>>331087174
It might be from the QA but viacom were buying sites like crazy,they bought xfire for 50mil. Also shane finally talks about Doritos pope.
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>>331071328
You don't know me.
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Im glad they died.
Fuck all reviewers
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>>331089723
Yeah fuck em for delivering information about videogames
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GG was right
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>blaming adblock

lol go fuck yourselves
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http://imgur.com/a/CkZro

Canon ending the The Final Bosman
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7/10.
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>>331090876
>being a retard
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I know people don't like the guy for his opinions on games, but when it comes to running a site, he's really damn good. When he was running Gametrailers, he made sure all the content they made was about the games and the games only, not "personalities" talking about games. This made for some of the best game related content on the internet like their retrospectives, and even if you didn't agree with the reviews, they were the most professionally written and edited by far.
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>>331068365
>Shane was great. When he left, the site didn't feel the same again.

LOL, he was hands down one of the worst parts of that site. Easily. The quality of the content only improved when he fucked off.

>>331064005
Brandon already explained why they were let go, it does not coincide with what Shane has been saying. Shane hasn't been involved with GT fo fucking years.
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>>331078234
Trying to run a site on shitty ads is automatically a failiure.
NO ONE wants fucking ads and WILL disable them or avoid the site entirely because of it.
Few people can swallow actually disabling adblocking software.

I would for example not use youtube if I couldn't disable all the shitty ads.

The industry needs to adapt.
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>>331093168
Do you block ads on 4chins?
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>>331089723
>i'm glad someone i knew nothing about died

Thank you for your insightful contribution.
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>>331093235
>Do you block ads on 4chins?

Of course. Why wouldn't I? Wasn't my hate of ads clear enough?
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Ad-based profit models aren't sustainable. There's a limit to enterprise opportunities in the digital market much like is the case in the material world.
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>disable adblocker its the reason we failed
Did they try watermarking their video with ads? You can't block a "sponsored by" segment either.
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>>331094174
they choose not to have bumper ads. I also think those ads that play before make more money than having a card ad.
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>>331094028
they are somewhat. its just hard to pay people full time with ad rev. Most podcasts that have ads just read off copy at the start of the show. 2-5 min at the most of ads and then the show starts.
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>>331070575
>because youtube finally allowed 1080p60

It's not even that.

Gametrailers had the most pathetic video player ever.
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>I can kill entire sites through one nifty program!

Oh adblock, gift from god.
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Why are the GT guys so bland on their own? Bosman and Jones were invited on TB's podcast and they barely had any opinion or something to say about the subjects.
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>>331093235
You don't?
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>>331064005
>2016
>still using ad based models for your website even though adblock numbers keep going up

People don't want to be cucked by ads any more. They want somewhere they can keep away from adverts
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>>331096883
Did you watch it, TB was the telling everyone how it really went done
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>>331097498
Is that even a sentence?
Thread replies: 63
Thread images: 8

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