Are there any good crests/logos that have come out of the whole rebranding/marketability phenomenon of the last 10 years?
pic not related
No.
The new City crest is a thousand times better than the current one
Swansea's is decent but not the best they've had.
Warriors and 76'ers, but you're probably referring to soccer logos exclusively.
>>67362202
Good:
-Golden State Warriors
-Tottenham Hotspur
Bad:
-Liverpool
-Everton (so bad that they changed it back a year later)
-Miami Dolphins
-Miami Marlins
-Manchester City
>>67362263
*talking about the "Eagle with 3 stars that mean nothing and a bs latin motto" crest for Manchester City that they switched to a while back, not the one they're going to be using next season
I like the new Real Madrid one, the cross always offended me.
Insha'Allah brothers, with the Prophet's (PBUH) help we'll surely win the eleventh decima
>>67362223
had no idea the current one was that different from the historical one
new one looks very authentic and a good job at modernising an old crest without whoring out completely, although personally I prefer the current badge
>>67362263
>-Golden State Warriors
who?
>-Tottenham Hotspur
true
Dortmund's new crest isn't that bad I guess
>>67362320
ayy
desu
>>67362390
This
from shit to a different kind of shit
>>67362468
Lets be real, when your club is called Roar its always just gonna be varying degrees of shit.
>>67362476
The designs are still arse on their own imhof
>>67362390
>putting the World Cup stars on the crest instead of above it
>>67362263
That one Norwegian Chelseafag here, and tbf Tottenham made their new crest so good that I havent even thought about it since they changed it.
>>67362574
it looks better this way imo
>>67362320
Whats Dortmunds new crest? Most of Germany's logos are boring.
>>67362860
>>67362320
>>67362390
these don't really count
too old and weren't done to "improve marketability" and all that other bullshit
>>67362468
newer one is obv better
first one looks like ameriplast shit
>>67362860
>>67362468
>roar
The big guys over here made huge improvements on their old logos.
>>67364122
old porco emblem is better
>>67364122
Benficas newer one is worse.
I prefer the old one, pic related. It's not too noticeable of a change which is why the new one also works.
>>67364153
>>67364159
No, fuck off hipster faggots
>>67364122
I fucking hate the new Sporting one.
They could have made something that would relate to their old logos.
I've seen this one on the net and it's much better (and it actually is similar to the first one ever)
>>67364166
New one for comparison
Not sure if I prefer this or the current one.
>>67364193
>>67364193
that one is generic, looks like any other round crest.
I like the big 3 crests, they are unique and have personality.
>>67364209
That Sporting 100th anniversary badge is so dogshit.
>>67364196
That badge is GOAT.
Looks like it should be on a medieval battle standard.
>>67364209
>SPORTING 100
looks like with was made by children
>>67364213
You don't get it. It's very similar to one with 100yo.
New one looks made by Adidas. I don't like it.
I do like the current one, but the two in the middle are great. Would be nice to incorporate the magpie again somehow
>>67364243
Damn...now I want to see an adidas Sporting kit...
Sporting always has shit kits.
>>67364209
2000 is the best.
Centenary looks like it's advertising Hot Dogs.
old logo and sponsor > new kit
>>67364257
Never change your badge, one of the most aesthetic badges in the football league and a huge improvement on the historic ones.
>>67364257
what happened to the 3rd one lmao
>>67364259
You wat m8?
Only since they stopped using Le Coq Sportif.
Most of the old kits are absolute GOAT.
>>67364263
It was never used on kits. It's just for signaling the 100 years in 2006.
>>67364319
damn that one is so sexy, I'm such an hispter when it comes to old kits..
When I said your kits are always shit I meant lately. Reebok, Puma, Macron, not a single good kit IMO.
>>67363527
That's terrible
>>67364347
This years Macron one is a lot better than what we've had in a lot of fucking years, that's true.
Here, have my favorite ever.
>>67364380
the ones you are posting are from what year?
>>67364391
80's.
>>67364408
Ooooooooooh... It's a helmet! Always thought it was a santa hat.
>>67364429
Don't you know who Ajax was?
>>67364429
Should have been obvious if you knew who Ajax was.
New logo is shitty though, looks like a leprechaun.
I liked this slight change in >our logo
>>67364408
The drawing in the old one was better...
>>67364454
The fans want the old one back but the board is stubborn.
I don't know why, I mean if your fan base wants it..
>>67364453
>slight change
>white to "gold"
>>67364472
To celebrate the 100th year anniversary.
I think it looks better
>>67364467
Why not the "modern" lines of the new one with a better drawing of the guy with the santa hat.
Still not great but not as awful as the old ones
>>67364450
I had no idea... bit embarrassed tbphwy famiglia.
>>67362293
Underrated post
>>67364196
looks like christmas wrapping paper
>>67364196
>Christmas F.C.
>>67364196
Why is that L ejaculating?
>>67364283
wind is a shit tier sponsor
Barilla masterrace
>>67364960
Aesthetic as fuck.
>>67364729
Only two teams I can think of that fucked up their rebranding recently are Monaco and PSG.
All the others current Ligue 1 teams that rebranded in the last 10 years (Lille, Lorient, Bastia, Angers, Caen, Nice, Gazélec...) are improvements on the previous logo, albeit it doesn't mean they're good.
>>67364453
>Feyenoord instead of Feijenoord
>>67364960
>italian club
>sponsored by pasta
mamma mia, it's a perfect
old and new
>>67365080
Barilla is pretty mid tier pasta though
Napoli is sponsored by Garofalo which is probably the best (logo looks a bit shitty on their shirt though, but I guess any logo would since their kit is crap)
>>67364257
God, I fucking love that super early 70's looking 3rd badge.
This kit is GOD tier
>>67365163
ignoring garofalo logo, home kit is nice, third kit is pretty decent, away kit is good but ruined by the lete logo
>>67365340
DUDE
>>67365409
you should post a better picture, the one in your's has paint smeared all over it
>>67365426
I think the colours are crap honestly, and it's impossible to ignore the logo. A logo makes or breaks a kit.
>>67362832
>>67362574
I am afraid the burger is right
>>67365441
nah, it looks fine
>>67365437
maybe i'm just a nostalgiafag, since the club crest and the kits are pretty retro, sleek designs
>>67364166
I like the old one more too, the fox looks crazy af
>>67365483
maybe it's just the contrast in the red that makes me hate it
but I think it's also the fact that the colours are too saturated to the point where it looks... plastic
if you look at old pictures of maradona in napoli it's not the same blue
but maybe that's just because they're old pictures and the colours are fucked that way
the qpr crest got smoother as design rejects squared stuff nowadays
>>67364453
shit logo for a shit city's shit club
>>67363165
Cheekily putting the 96 dead scousers by a Bunch of lines
representing the fences that they used to kill each other
>>67363165
lmao
>>67365774
I love it
>>67364408
GEEF AJAX Z'N GEZICHT TERUG
Loved the old 90s one, but this one is even better
>>67364196
>that green on that red
>>67366177
WE HAVE TO GO BACK, KATE!
>>67366229
Looks like it's made of porcelain.
Real nice.
>>67366177
>(TM)
Can't get more plastic than that tbqh.
based 38-45
>>67366177
I don't understand the wretching eagles inclusion. Is it some kind of arcane Mancunian symbol? Or just random nonsense?
>>67366337
>eagle
>latin
trying to copy lazio
>>67362468
I liked the old one, it was so typical of the plasticy-but-genuine vibe the A-League had in the earlier years. The new one is a wannabe try-hard old continent crock of shit
AS Bari's logo bizarre adventure
>>67366337
That Thai fella wanted to put an elephant on it, si it could have been worse.
>>67366433
>the middle one (didn't know they'd changed it)
https://www.youtube.com/watch?v=ai6RbzC-zFM
>>67364196
i really think the 67 was the GOAT badge
>>67366229
>>67366466
reminded me of this for some reason.
https://www.youtube.com/watch?v=nHc288IPFzk
>>67366524
>Brazilian """""humour"""""
>Titty not shitty
Apply yourself, Anondinho
>>67366544
I didn't make that.
>>67366593
It's a good job you didn't, it probably would've collapsed.
>>67366524
manchester not-very-witty tbqh
>>67362263
Everton have had three crests in the last couple of years. This current one is slightly different from the the one before last.
Man City's is a return to their old and more relevant emblem.
>>67366485
minimalist look, i love it
>>67365689
Still mad you got your city smashed lel
>>67364257
Magpie should be perched on the flagpole.
>>67364257
>that clockwork orange tier crest
50-60 is quite nice desu
>>67364122
>E PLVRIBVS VNVM
USA USA USA USA USA U S A
>>67362202
Yes. Legally couldn't use the old one iirc.
>>67366229
the corners of the inner-crest sticking out trigger me t'bh
>>67367493
89-96 makes me bust a nut
This kit and logo was so sexy. That new one is an abomination.
I'm not sure....
Which one lads?
>>67370461
2 or 3 imo
the other one looks like batman
>>67370461
How many wolves supporters on here? have counted 3 including myself
>>67365774
They changed it. From that to the one you're quoting.
>>67370461
1.
the rest look tacky or made in mspaint.
>>67370461
Bottom left senpai
>>67370698
I know, read the filename
>>67370687
Not many
>>67370951
Looks like an atom bomb blowing up in the sea
>>67370951
holy shit never knew their old logo looked this good.
>>67366337
The rights to the old badge were owned by Manchester council. When Francis Lee took over in the nineties they had to make a new badge on the fly, so it's just random shit on it
>>67371117
>The eagle is an old heraldic symbol of the city of Manchester; a golden eagle was added to the city's badge in 1958 (but has since been removed), representing the growing aviation industry.
>>67371210
If you ask people from Manchester if they identify with an eagle they'll say no. The badge was changed on a whim in the late nineties when the club had no money and coming out of shit management
![398ba4137892ad1d45fd1f8e3634fd8a[1].jpg](https://i.imgur.com/TPDh3O2.jpg "398ba4137892ad1d45fd1f8e3634fd8a[1].jpg")
>>67364122
>dat new porto dragon
>>67370951
>crescent and star of david on the turrets
>>67362263
Liverpool haven't changed their official crest though.
>>67371490
Middle bottom with the white rose of York or whatever is the best looking
I have no idea if it's the best regarding the cultural heritage of Leeds however
>>67371390
Better than the old crest
>>67371551
>>67371390
But I prefer the 2nd one
>>67371490
>shit club
>shit crest
No surprises here
>>67362263
New Everton crest is pretty good though, way better than the old one.
>putting gradients on your badge
>>67365163
As a Napoli fan I wish they'd just remove the red background on the Lete logo, would blend in much better with the shirt. Also would remind me a little of the shirts from the Maradona glory days.
>>67371589
>>67370687
>American Wolves anon
Not seen you in a while
>>67366325
That 1938-45 one looks nice
this is Palermo. the actual one was made in early 2000s by then president Franco Sensi. it is not bad and fans actually like it, I like it too.
the best are the second in the mid row, (this year we have it on the third kit) and obviously the third one in the upper row, made by a Futurist painter
>>67371589
Middle one looks like a logo for a loaf of bread.
>>67371712
o fuck I forgot to upload the file.
the Fascist regime was so stupid that they changed our pink black colours. fascists were idiots
I kind of like Spuds crest for some reason. Maybe it's just the simplicity of it.
>>67371589
middle one looks like a chode
I remember when >we tried to protest the new badge hoping we'd obtain similar results as Everton. Unlike Everton's, ownership didn't budge.
>>67371774
>cock on a ball
>>67365107
Heh...nice.
>>67371951
Right badge would have been great
>>67372030
Not just any ball.
>>67367493
Literally all of them are nice except the new one
>>67366325
It's literally the best one desu
>>67370461
Both of the logos in the 3rd column are shit
>>67371601
They even felt the need to outline it on the red one. The fuck is wrong with them?
>>67366485
This. The new one is shit compared to this beauty
>>67371490
Allways reminded me of pic related
>>67373262
>>67373286
Playing WoW was like the most normal, mundane thing a teenage boy could do
Astros did it right :)
>>67373330
>>67364408
The new one looks like a reddit meme of the old one
I prefer it though
>>67365774
i fucking love that one, i even have the jersey, i bought it years ago when schelotto plyed for that team
>>67373385
Where do you think we are?
>>67373353
It's certainly much better than their last logo
>>67373567
"addictive and funny" 4chan?
>>67371564
holy shit, that second one is fantastic
>>67366655
witnessed / vastly underrated
>>67362202
>rebranding/marketability phenomenon
It's all about SCALABILITY.
Take pic related, if you try to print that 100,000 times, it's gonna cost a lot more than putting some abstract piece of shit on a jersey.
This is about MANUFACTURING/DESIGN
>>67371538
Yorkshire. white rose
Lancashire. red rose
Look though some of the old badges from them county's.
>>67373924
that or the old crests are busy as fuck because they were hand-painted by artists
Old derby logo
>>67374030
new one
>>67374030
>>67374062
Both are shit teir.
>>67364122
I like Porto's and Sporting's new emblems more, in fact don't even remember old Sporting one, but for Benfica old is gold
>>67373924
sometimes, but it's often about having it as simple as possible so even a child with no imagination remembers it because of how simple it is
it's about having the name in big letters so you remember it
it's about getting rid of FCs or any other acronym
it's about making it clear what city the club represents
all this is often at the expense of a good looking logo in favour of one that is simpler
>>67373924
for example it's not like >>67369474 is less scalable than >>67362202
but >>67369474 is a lot more cryptic with the W.H.U.F.C. whereas the other one spells everything out
>>67373924
Get fucked with your modernist sensibilities. It's bullshit like that, that is responsible for the disgrace that is modern architecture.
Beauty (which is objective) and historical and cultural continuity are the most important aspects in representing a club through a badge.
Convoluted modernist wank is very much a secondary concern.
I think Zenit has gone full retard in 2013, even though an old one is not very good too
>>67371490
73-76 looks like a folded penis. Top tier.
>>67374428
> a folded penis
>>67374359
Oh, forgot to add that they added their date of birth to emblem for some reason despite Spartak and CSKA, two of their main rivals being an older clubs
>>67362468
Would be a lot better if the shield was a circle or a diff shape desu
>>67374440
Are you telling me your penis isnt long enough for you to fold it into a U shape?
I'm doing it right now
>>67366485
Indeed, GOAT badge right here
>>67364729
That first one has a nice aesthetic tbqh
>>67366433
Looks like a label for chicken stock
>>67371490
>65-71
>Just a picture of an owl
Kek
>>67371741
New one is best one
>>67366358
>The new one is a wannabe try-hard old continent crock of shit
exactly my feelings
A pearl of mexican football, first change was because a tv station bought the club, second when bought by governor with a party named "green ecologist". Ognore the retarded green border
>>67371490
White rose is definitely the best of the bunch
Drawing Tigers is hard.
1998 was pretty nice, only for the cock-nosed owl-tiger to replace it after one season in 1999, drawn by one of the directors' sons when we were really in the shit.
New badge is a travesty too. Name removed due to our owners being butthurt that we're still Hull City A.F.C., and the 1 904 isn't even kerned properly. Won't buy anything with it on.
>>67383775
>1947
fucking kek
http://www.qpr.co.uk/news/article/new-qpr-crest-launched-3097024.aspx
>>67367493
I wish we'd stick with the 89-96, it's awesome. New one is OK though
And to me this is the best crest there ever aw in the French L1.
Too bad they had to change because of some stupid anti-alcohol advertisement laws
that west ham logo is absolutely disgusting
>>67372030
You'd might might like it better if it was on a wall instead of a ball.
Consitency
>>67385657
And current logo
>>67366325
>1938-1945
Perfect
>>67383775
>1947
>>67364408
>de smurf
>beter
they want to go back to the '63-'90 version
>>67364166
Prefer this one desu
>>67366325
it's still there... they just put a window in front of it
which one la'
>>67390137
the one that doesn't have a "liverbird" in it, whatever the fuck that is
>>67371490
jesus christ what were they doing from 73- 81
I agree with >>67371538, 84- 98 is GOAT. I dont mind their current one though.
Which one /sp/?
>>67390137
68-87 desu.
Dunno what the trend with adding overcomplicated pieces of shit to badges in the 80s and 90s was about.
>>67390191
>hating based liverbirds
>>67390137
Rate them lads.
>>67390263
1973
what the fuck are 35, 64 and 67 even
>>67374030
this looks like a minimalist metal album cover
>>67390137
68-87
>>67390850
they are all bad especially the 2nd one which looks like a fertility symbol
>>67390868
Their old uniforms were Aston Villa hami-downs.
Didnt even have a crest for their first 20 years.
I love this.
>>67390944
Meant to be Blackpool Tower
what's your favourite West Ham crest senpai?
>>67390850
2nd one is based. i'm guessing it's a pretty abstract nod to blackpool tower?
Here it is at night
>>67391038
Spot on
>>67390137
68-87
>>67390263
real tough choice
they're all pretty ugly
73 onwards are the least terrible though
>>67391008
blackpool tower is so fucking shit
if they want to represent their town, the badge should be fitted with brightly coloured lights that get turned on for night games
5
>>67391070
>british """"""architecture""""""
>>67391076
I think it makes Blackpool a bit unique compared to other shit towns
>>67391088
Italian architecture
>>67391036
kek
>>67391097
the illuminations and pleasure beach already make blackpool unique, the tower is just dull.
>>67391111
yes
>>67391128
There are some cool things in the building but if you been once you been a thousand times
>>67384252
they may have the worst stadium in all of football but that's a bloody good crest
>>67384252
>>67392666
shite
so is the current one though, so not a big loss
>>67366433
I was surprised to learn they were never sponsored by Kellogg's
>>67383775
Wish we had just kept the old 1935 one desu
>>67391073
I'm a palace fan and love all of them
>>67365774
>Fifa 13
>>67390850
2nd one looks like it was made by the guy who did Nottingham's.
>>67390263
87 is neat
