https://www.gp.se/ekonomi/1.2972431-hasselblad-lanserar-enklare-kamera-for-hobbyfotografer
Seems that Hasselblad are gonna start making cheaper consumer grade cameras. "Cheaper" in this case means 4000+ euros but they dont state what the final cost will be and there's no detailed information.
[EXIF data available. Click here to show/hide.]
Camera-Specific Properties: Equipment Make NIKON CORPORATION Camera Model NIKON D5300 Camera Software Adobe Photoshop CC 2015 (Windows) Maximum Lens Aperture f/1.7 Sensing Method One-Chip Color Area Color Filter Array Pattern 858 Focal Length (35mm Equiv) 52 mm Image-Specific Properties: Image Orientation Top, Left-Hand Horizontal Resolution 300 dpi Vertical Resolution 300 dpi Image Created 2016:01:31 14:56:17 Exposure Time 1/60 sec F-Number f/4.0 Exposure Program Not Defined ISO Speed Rating 640 Lens Aperture f/4.0 Exposure Bias 0 EV Metering Mode Pattern Light Source Unknown Flash No Flash, Compulsory Focal Length 35.00 mm Color Space Information Uncalibrated Image Width 800 Image Height 533 Rendering Normal Exposure Mode Auto White Balance Auto Scene Capture Type Standard Gain Control Low Gain Up Contrast Normal Saturation Normal Sharpness Normal Subject Distance Range Unknown
4000 euro Digital MF WHEN
The right thing to do for Habbelsad now is to fire all their senior leeches and crappy designers, and hire some people with balls and a vision.
>>2757151
it will be an a7r ii in a new body.
retaining the fe mount.
>>2757151
>Hasselblad are gonna start making cheaper consumer grade cameras. "Cheaper" in this case means 4000+ euros
What was the Lunar?
What was the Stellar?
What was the HV?
These fuckheads already did this and they failed so hard. Even Hasselblad-branded Sony lenses are cheaper than the 'originals'.
>>2757310
>The right thing to do for Habbelsad now is to fire all their senior leeches and crappy designers, and hire some people who will put out the exact camera that I want, for me personally, at the exact price that I feel I can/will pay for it, regardless of the market, the cost of researching and producing it, or the repercussions to the company itself.
Translated by Bing
>>2757151
DSLR sales are already plummeting dangerously in the face of cell phones and compact offerings. So it makes total sense that they would re-tool their small nice market approach to produce cameras that are larger, slower, more expensive, less versatile, and entirely less attractive, in order to attract a market that has already abandoned far better options in the face of convenience and cost savings.
What would you fags even do with a 7lb brick of a camera? You'd take it out and try to shoot "street" with it, and come back and fag about fine detail and dynamic range.
We never have "Company comes out with an excellent subject for your photos for less than $1000" or "Holy shit look at this amazing light kit you can get for under 3k"
You know, things that would actually benefit people on the board.
The Microsoft Hasslephone
>>2757352
For the last ten years, Hasselblad, formerly one of the best camera makers, only released uninspired and lazy updates of their H system. Should I even mention the ridiculous attempt at selling rebadged Sony cameras for ten times the price?
Why should one pay for R&D when there's none involved?
The company is a sinking ship.
>>2757453
>Perry Oosting: BUT MUH MARKETING AND MUH LEICA PRICEPOINT
Bunch of glorified marketing guru losers lying to people's faces
Needs more product
In the article Oostling says that the Sony deal was a bad idea and that they are going to move their HQ(design, marketing etc) back to Gothenburg and develop new cameras.
>>2757561
Do you really believe/trust a highly compensated marketing guy?
>>2757353
holy shit
>>2757647
which of those statements do you not think makes sense? The one that is obvious, despite being an opinion? or the one that is a completely verifiable fact that he would absolutely not be at all allowed to lie about, as an employee?
>>2757353
>Holy shit look at this amazing light kit you can get for under 3k
lord is here, u are right
