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http://lifehacker.com/verizons-go90-service-doesnt-count-against-data-caps-m-1757395430

http://www.techtimes.com/articles/131330/20160206/verizon-go90-goes-zero-rating-allows-customers-to-watch-video-without-worrying-about-data-cap.htm

http://techcrunch.com/2016/02/07/verizon-accused-of-net-neutrality-foul-by-zero-rating-its-go90-mobile-video-service/

http://www.theverge.com/2016/2/5/10924268/verizon-go90-net-neutrality

http://recode.net/2016/02/05/why-verizons-free-go90-net-neutrality-argument-is-weak/

>Word that Verizon was exempting its own Go90 video service from data caps for Verizon users understandably raised immediate red flags among net neutrality advocates.

>After all, Verizon is essentially saying you can use our data service for free while all other video services count against your data cap, which would appear to be the opposite of neutrality.

>Here’s how Verizon says it is doing it legit. The company says it is using its own, recently launched sponsored data program, known as FreeBee. Sponsored data is like toll-free calling, where the provider of the content, rather than the consumer of it, pays the cost.

>“Go90 has decided to take advantage of Verizon’s FreeBee Data 360 service, which allows them to pay for customer’s data usage associated with watching videos on the Go90 app,” a Verizon representative told Re/code. “FreeBee Data 360 is an open, non-exclusive service available to other content providers on a non-discriminatory basis. Any interested content provider can use FreeBee Data 360 to expand their audiences by giving consumers the opportunity to enjoy their content without incurring data charges.”

>But here’s the problem with that. Verizon runs the network. If a little bit of data traffic isn’t getting paid for, it can just make sure its costs are covered by all the traffic that is paid. Whether or not it can sign up that many advertisers isn’t all that important, at least for a while.