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Bread Face hasn’t revealed her name, but we do know that she’s 27 years old and works as a copywriter by day. With over 40,000 Instagram followers and thousands of likes on each video, her bizarre bread smashing habit has managed to catch the attention of various magazines like Buzzfeed, Vice’s Munchies, and The New York Times. Obviously, they’ve all had one common question to ask her: Why is she doing this?

Speaking to Munchies, Bread Face said: “It started over the summer. I bought a green tea roll cake from a Korean bakery and I started off gently powdering my face with it. It felt so good.” So she just kept going with other types of bread until it eventually became her thing. “I like the way it feels!” she told Buzzfeed. “And thought maybe it would make someone happy out there.”

Turns out, Bread Face was right – her first video involving a potato roll, posted six months ago, became a big hit. And since then, her string of completely random, utterly pointless bread videos set to carefully curated background scores have caught the attention of thousands. In fact, #breadfacing is a major trend now, one that has inspired several other people to smash their own faces into bread loaves and post the footage online.

Despite her massive following, many of Bread Face’s fans are disappointed when they get to know that she started the practice on a whim, and that it isn’t a performance art or fetish she derives pleasure from. “I think this always disappoints people but there was actually very little thought that went into this,” she told Munchies. “I wanted to put my face in bread, and so I did.”

“Breadfaceblog is what it is,” she added. “If it’s something people laugh at, roll their eyes at, or get turned on by – that’s all great.” So although her videos receive bizarre reactions, it doesn’t really bother her at all.

http://www.odditycentral.com/pics/blogger-gains-internet-following-by-smashing-her-face-into-bread-products.html