because people are realizing announcing an album 3 months in advance is retarded in this day and age. we forget things after a week. Even the old fucks who say "new music coming soon" are borderline brain dead. This is the future we chose.

The only way to get people buying your album is by controlling the hype and distribution of it.

>>64611013
lowers chance of leaks

>>64611050
I mean this is a lot better I think.
When they announce it 3 months in advance I'm just left anxious and disappointed.

>>64611050
fucking James Murphy that fat tub of shit announces an album 6 months ago. I would love to throw him off a bridge

Seems to be mostly hip hop/pop though Future, Young Thug, Kendrick, Rihanna, Beyonce, James Blake doing the surprise thing.

>>64611050
how many times has this happened to you?

>band announces new album in 3 months. drops a new single
>listen to the single for 3 months in anticipation
>album finally comes and the single is the only good song

>>64611229
Too many.

>>64611070
what about smaller artists with no built in fanbases

>>64611013
there's no point in trying to build hype for three months. sometimes the album leaks early and everything you've worked for is destroyed.

it just makes sense to announce an album and immediately make it available to everyone.

i prefer it.

>>64611013
>What's with all the surprise albums/mixtapes this year?

New trend. Been happening for the past few years

>>64611229
>>64611439
>band releases amazing album
>go on tour
>band releases second album
>it's shit

James Blake and Fang Island from the top of my head.

now i just have to wait for earl sweatshirt to release something