They're never going to get little boys to like ponies, no matter what they do: so long as they insist on using the "my little pony, my little pony" jingle, ponies will have an onus around them that no amount of armor will fix.
Girls won't buy this shit, and the little boys just won't want to be caught dead with a colorful horse. Guardians of harmony is going to be a bigger failure than the JEM movie.
>>27591250
I agree, anon.
>>27591250
>on-going animated television series
does this mean we're getting a GoH spinoff show from FiM?
>>27591250
I don't want the current show to end...
>>27591301
No one is going to make Guardians of Harmony for Hasbro, they rather get a job at Disney rather than Hasbro.
>>27591250
They don't need little boys. This is their semi-official way of targeting bronies without chasing off investors. Get a clue, morans.
>>27591301
I wouldn't look too much into that, that was hastily edited on/added onto the trademark the day after they revealed the guardian of harmony toys at the toyfair. it looks like they weren't planning on doing anything but then there was a hugely positive fan response at/from the fair when they revealed the toys, so they decided to put that in and come up with an animated feature.
It could be just shitty on online shorts like the minis have.
>>27591345
The "fan" series of statuettes are. The action figures? Those are for the little kids. brony's want stuff to put on their shelves, most of the GOH stuff is action figures for "playing" with, not what most bronies want to buy.
>>27591349
The only two other things that got this was the show itself and EqG. It's something big.
>>27591250
They updated the trademark. What does it mean? Something at SDCC?
>>27591545
Its just an addon to the Friendship is magic line, nothing more. Like how they filed a trademark for "rainbooms" for equestria girls: rainbow rocks toys.
its not a brand new series, its just normal FIM stuff just aimed more at action.
>>27591630
Ah, but there's the rub. It's a service mark, not a trademark. Service marks are only for non-physical products.
>>27591250
If the toys were to be placed on the blue shopping ailes instead of the pink ones they would sell better.
There are already tons of boys who like the show, but the pink / blue stigma is still to strong.
>>27591691
and that is why its going to fail.
Enjoy the first line when it happens bronies, because there won't be a second.
>>27591737
They'll probably be placed near boy aisles.
>tfw had ponies as a kid
good feel
>>27591737
bull, there's lots of boys that like Friendship is magic; its very gender neutral really, and there's alot of male characters like soren and big mac.
Plus, little girls like action too: there's lots of girl transformers fans after all, and hell, they're releasing more action oriented toys in the "normal" toyline, with action figures designed to kick and Rainbow dash coming with her commander hurricane armor.
I think it'll be a rousing success myself, and if hasbro plays its cards right, could lead to FIM REALLY exploding.
>>27591807
Listened to a recent Hasbro investor call- around a quarter of audience-age pony fans are boys. That's also a big part of it too.
>>27591250
They're not looking to get little boys interested in the show. They're looking to get little girls that are trapped in the body of a little boy to like the show.
>>27591250
I guess I'm not the only one who thought about this, it's like those nurse GI joes again, and there arent any hardcore fans left , RIP
>>27591828
Dang, that's a shit ton more boys in the target audience than I would have expected.
Then again, taking the SHOW itself, in a vacuum, into account, its honestly not surprising. Its pretty damned gender neutral. The only thing that makes it a girls show is the 80s MLP name.
>>27591828
Watching the show maybe. Playing with the toys? heck no.
>>27591986
>>27592038
What they're doing is trying to make it more appealing to boys who watch the show but have no toys.
>>27591250
OP, why are you so fucking determined to see this new spinoff fail? Like holy shit you've been posting ITS GONNA FAIL LOL threads ever since it was announced.
Literally NOBODY cares about the blue/pink stigma anymore. Shows like Steven Universe, Gravity Falls and Star Vs along with My Little Pony have smashed that barrier to dust. If it's a quality series, it's a quality series, no matter the gender of the protagonists. And manchildren are going to lap this up as well. So have some faith, asshole.
>>27591916
wait, what?
>>27591574
Kind of hope we get an ongoing cartoon; I'd love for a more action focused spin off. that being said, I think a movie series like EQG is probably the best bet unless they're ending FIM: and I hope they're not canning the show.
>>27592123
I wonder if they're going to focus the series primarily on the male characters instead, like soren and spike, and ignore the mane six?
That kind of kills my enthusiasm for the show really.
>>27592174
I would like to see you send your son to the school using a MLP shirt
I mean, it comes off to me as a replacement for FiM, making it more about the quest/adventure type episodes and maybe having more of a continuing story thing.
>>27592242
>I wonder if they're going to focus the series primarily on the male characters instead, like soren and spike, and ignore the mane six?
Or maybe they will make new male characters that don't fucking suck
>>27592242
I doubt it will be a series. More like yearly movies, I'd bet. As for there being more focus on male characters, Spike will probably be a big focus yes, but all of the Mane Six are there too and there will probably be some GOH-exclusive characters.
GoH's version of toyeticness will be a forced new "friend" with a weapon that suspiciously resembles a toy.
>>27592274
Spike in GoH promo material was heavily implied to be able to control his greed growth, so that might be one thing.
>>27591250
Male protagonist?
Oh boy, this will fall very hard
>>27592255
when they're like 5 or some shit? Sure, sending a kindergartener to school with MLP stuff's not going to cause issues.
When they're in 3rd grade or some shit that'll run into issues, but at that age going to school with any blazing cartoon shirts will.
>>27592282
>>27592274
>>27592286
The toys are still mostly female, they're probably just doing more action focus and giving spike more of a role with his adult form or something.
>>27592303
Then that stigma is still there and it always be there
>>27592174
well memed
>>27592286
who said anything about a male protagonist? Spike's got some toys, but its still about the mane six. twilight's got a deluxe gold armor toy after all.
>>27592352
Her wings will be gone in the future.
The autistic bronies shitters that have infested this place make me literally fucking disgusted
GoH is a fucking TOYLINE
Not a new "ebbin akshun show xD"
>divide the series
>girl half is SoL
>boy half is fighting and lore/adventure bullshit
Yeah, whatever Trevor.
>>27592422
Right on cue, there's the militant slice of life defense force.
>>27592422
Honestly that's even worse. How can the toy line ever possibly succeed without it's own spin off show. Without one, GoH's only source material is MLP, which basically firmly cements it as a girl toy line in the eyes of kids no matter aggressively they market it otherwise.
>>27592467
Did you not see >>27591828 ? There are ALREADY boys watching the show in a pretty large number. They just need some toys to help capitalize on that. And there's lots of action and adventure in the MLP franchise, like the comics or episodes like Gauntlet of fire, twilight's kingdom, power ponies, do princesses dream of magical sheep, ect.
>>27592401
>Not disu shittu
>>27592496
Yeah, and they're trying to make animation with even more action so they can sell action figures.
>>27592516
Given how shittily low key the last 2 finales were, with virtually no action, I don't think they're trying to do that.
>>27592611
Well I guess now they are, hence the service mark for an animation?
So, the names guardians of harmony; I wonder if they'll bring back the elements of harmony for this?
I would allow them to equalize the power discrepancy between the other 5 and twilight if they brought in some powerups for all of them via the EOH somehow, like power ponies.
>>27591250
They are trying to change that with Ace Thruster
>>27592611
>virtually no action
Are you high? Both the S5 finale, which had a laser sky duel, and especially the S4 finale, which went full DBZ, had plenty of action.
>>27592759
I should have said "last two two parters", not finales. I meant the crystaling and the S5 finale had very little action.
And that duel between twilight and starlight wasn't shit, that was a comedic light show, not something that was shown to have actual importance, like the fight in canterlot wedding or the fight in twilight's kingdom.
its tone was very non-serious compared to other action scenes.
>>27592751
oh fuck off with that stupid fake anon leak shit.
>>27592830
You'll say that till he pops up
Then you will cry
>>27592844
I won't cry, but I will punch my monitor.
Then I will go out and buy a new monitor to replace the one I broke, and punch it again.
That being said, it'd STILL probably be better than friendship games. Fuck that shit. Fuck it hard.
>>27592727
I don't think the EoH have anything to do with it.
>>27592866
He's a coming
You best have that new monitor ready
>>27592895
This is one of the few times that I can feel 100% safely assured that that will not happen.
>>27591250
>They're never going to get little boys to like ponies
my nephew begs to differ.
you do realize pokemon has been a smash hit and features cute animals fighting?
>>27592909
That thread also named Gloriosa and she popped up.
>>27592913
pokemon didn't start out as one of the most stereotypical girls shows known to the public consciousness.
THAT'S why MLP can never get boys as its fans; the 80s version of it and its jingle will forever be an anchor around the franchise's neck that keeps it from being bought by boys.
It'd be like if they made a barbie toyline for boys: Sure, the show they make with it might be good, but its STILL barbie and no boy will want to touch it.
>>27592952
10 yr old boys dont know the 80s pony jingle.
>>27592952
Hence why the logo for it doesn't mention MLP. Honestly, things have changed. Boys are less afraid to play with "girl toys" than ever, especially if they are gender neutral.
>>27592968
too bad they use that jingle everytime the show starts. https://www.youtube.com/watch?v=QmJvHILyeOo
>>27593011
my nephew sings it. kids arent as self conscious about shit they enjoy as adults.
>>27593011
Even with that 25% of the target audience is male. So yeah.
I wonder if they'll get a brand new theme for the Guardians of harmony line? that'd be pretty cool.
>>27592936
Gloriosa was known back in February.
>>27593059
Exactly and now you know about Ace Thruster
>>27593059
This, gloriosa was shown at the toy fair a LONG time ago.
>>27593040
It'd be nice. I hate the opening of FIM and would love for a new intro.
>>27592890
well its guardians of HARMONY. so its possible they'll try and link the EOH for that reason. Hell, you could just give that title to the mane six as is given how they are given quests by the map to fix things up and its connected to tree of harmony.
>>27593065
What are you talking about? Gloriosa was revealed through the dolls, not an /mlp/ leak. The earliest Ace Thruster posts date late May.
>>27593083
And it was talking about the next Eqg movie
In a way to appeal to boys
>>27593096
...I'm not sure we're speaking the same language.
>>27593096
No. A random ass secret agent that would probably try to bone one of the mane six in the end would NOT be a way to appeal to boys.
>>27593112
Should I slow down my post so you can follow?
Is it possible?
>>27592866
>Friendship Games
>bad
It was way better than Memebow Rocks and the cancerous first movie
>>27593118
I dont remember him trying to bone one of the mane 6 only that he was some government agents with a flying powersuit
>>27592751
So is this going to be the new "Discord will be ebil in the finale" meme?
>>27593118
A cool secret agent with a mech? That sounds right up a boys alley.
He sounds like the worst nightmare for a waifufag on the other hand.
How could they even compete!?
>>27593125
>Saying rainbow rocks wasn't the best EQG movie
literally pleb
>>27593125
Fight me IRL, Friendship Games was by far the worst of the EQG movies.
2>1>>>3
>>27593144
Possibly
>>27593125
>ever thinking Rainbow Rocks isn't the best out of that trash heap of a franchise
You don't deserve to use that reaction image with such shit taste
Propose manlier titles for the new series.
>My Pony Rangers: Guardians of Harmony
>Equestrian Guardians: Harmony Force
>>27593144
pretty much.
I do wonder how that movie is going to go though; the only "deluxe" toys we have for the line are those crystal wings toys, and no indication if Gloriosa is a villain or not.
I'm hoping she's not evil or antagonistic at all and we have someone like >image
Though, without tim curry, it wouldn't be the same...
>>27593171
Your taste is fucking garbage you octuple nigger
Maybe
MAYBE I could see why you'd think RR is better, but EqG 1 is undeniably one of the shittest, most uninspired pieces of total fucking garbage likely spawned by Meghan deciding to write while in a drunken, drug-induced, near-comatose state
Friendship Games is nowhere near the abysmal quality of that shit which is only surpassed in sheer shittiness by the absolute bottom of the barrel that the show has to offer like Princess Spike and The One Where Pinkie Pie Knows
Literally kill yourself
>>27593203
fuck, didn't do image
Where is the Princess Ember Guardians of Harmony figure?
>>27593226
probably not happening, or at least won't happen till like the third line, if they get to it.
She's toyetic as hell, but they'll probably move through the "core" characters first. Which means AJ, Rarity, Fluttershy, Luna, Tirek, Starlight, Cadence and Sombra will get toys before her.
Trixie, Flim and flam, Timberwolves, and other antagonists will go first as well. DJ pwne and Derpy might get toys as well first due to their fan favorite status.
>>27591250
This is the thing that gets you assmad? A fucking spinoff IP? Hasbro's been fucking shit up for years now; this is nothing new. if you're so convinced this is the Big One, just turn off the lights, get comfy as fuck and watch the shitstorms tear apart people's anuses.
>>27593191
The Equestrian files: Ace on the case
>>27593250
I think Soarin and Spitfire already got toys as well.
>>27593284
oh yeah, them too.
Thinking about it, daring do might bet a toy before ember too.
>>27593363
It really depends on how the comics go. Since they said Fall and September comic solicits come out in June I guess we'll get a taste this month. Unless it's different because they're packaged with them instead of sold separately.
>>27593431
Huh, I didn't even think about how the comics will be out so soon.
are all the toys supposed to come with a comic I wonder, or just a few? because I know the celestia and NMM toys are out in other countries, so we'd probably have seen scans of the comics by now if the fan series did.
>>27593512
Fan Series doesn't because they're based on FiM episodes rather than the new series.
>>27593191
My Little Pony: Ponut Decimator
>>27593572
the spike toy is based off of an FIM episode too
>>27593686
It is, but it may be returning later.
Who knows?
>>27592496
Twilicorn will end in the future, because the bronies have things they have to do after leaving the MLP fandom for the last 2 seasons.
>>27591828
That's a surprisingly high number I would have expected no more then 5%
>>27594651
Actually in my line of work, I will not elaborate further on that.
I came across some statistics pointing to the fact that a pretty high number of boys under the age of 14 are enjoying this show.
So well I'm not surprised at all.
>>27593686
Not exactly. It's based off events in the comic included apparently.
>>27591385
You're kidding, right? Bronies eat that shit up. Also, you imply that you can't have action figures to put on a shelf. Are you just legitimately autistic or what?
>>27591250
Either you are an arrogant
>Cherry Picker
or you really are an ignorant little horsefucker that doesn't know a damn thing about what they are reading nor know a damn thing about how trademarks work.
You know, I could spoonfeed you like the fucker you are or I can link you to where you can feed yourself. http://www.uspto.gov Now read up fucker.
Trade marks have no validation to how successful a product is. If anything here is more spoonfeeding. http://investor.hasbro.com/financials.cfm Read their financial statements.
>Oh but I am lazy and don't know how to read a financial statement...
http://www.investopedia.com/articles/basics/06/financialreporting.asp
Now get educated you big fucking faggot.
>>27594783
This is a service mark.
>>27594879
>A service mark is a type of trademark.
"Types of trademarks can be identified by the following symbols: ™ indicates an unregistered trademark, and is a mark used to promote goods; ℠ indicates an unregistered trademark and is used to promote services; and ® indicates a trademark registered with the USPTO. (United States Patient and Trademark Offices)"
>If you read anything in the link I provided the first time around you wouldn't look like the fool.
>>27594919
A service mark isn't for physical products.
>>27594919
Well I don't think OP was trying to say that the mark had anything to do with success. He was making a statement about how he thinks Hasbro is doing something done and posting the mark to prove that it's happening.
>>27594921
>℠ indicates an unregistered trademark and is used to promote services;
You are blind as a bat aren't you? Or are you just this dumb?
>>27594950
Jeez, sorry. I made a mistake and didn't see it. No need to be so aggressive.
>>27594938
Do you mean something that has already been done?
Filing for a Trademark only secures the use for the purposes of branding. Which includes but not limited to, style, shape and color and so fourth. Graphics a major part.
Take for example Coka Cola which famous glass bottle shape is a trademark. And it originally started as a design Patient. In order to protect you brand you must protect your image of your brand. This includes the title and all associated content related to that brand.
>>27594966
When it comes to educating others sometimes they need some "Tough love."
>>27594969
I don't think OP was making a comment about marks. I think they're just saying that Hasbro is wrong in thinking they can sell MLP to boys.
>>27594974
Don't go by the mark alone. The Harmony series is branded towards fans mainly. Second is to the male audience.
They aren't wrong for trying to rebrand their toylines to fans nor to male audience. If you really want to know the success of Hasbro. Go back a few post as click the link I provided to the Hasbro's financial reports. This indicates not only the MLP line but their other major brands.
Take a hard look at how NERF and TRANSFORMERS are being branded not only to kids but older audience. Transformers now has it's own toyline that is dedicated to the "fans" Tied to comics and movies it is extensive and vastly expanding. Hasbro realized with the recent popularity of MLP with older and male audience that a re brand was in order and in the first financial quarter, All their brands are doing quite well with more that a 12% ROI (Return on Investment)
Seriously Im not going to spoon feed all of ya But there is a greater indicator of the product line in the reports. After all this is how investors know if their money will make them profits.
Now if you want to know how to read a financial report investorpedia (also linked previously) is a good reference other wise get this book: https://www.amazon.com/How-Business-Works-Alexandra-Black/dp/1465429794?ie=UTF8&*Version*=1&*entries*=0 Seriously everything you can possibly want to know.
>Thanks Deb
>>27595020
I listened to a few financial presentations and they did talk about how they want it to be a gender neutral brand in the future. It's kind of interesting. I still think a lot of this is for young boys rather than adult fans.
>>27592328
You are wrong , now shut up
>>27595030
That's for both.
But mainly designed for kids because of the action features.
And I don't think it's only for boys.
Girls do like a good articulated, action oriented toy.
And because the show always portrayed strong female characters, it's quite a surprise it's only coming now.
>>27595062
Well, there are girls who do like brushing hair. That's the motivation. I guess the idea that they can sell action features to everyone helped push this.
>>27595030
It for both, Not sure if they are still allowing access to their October report and presentation and I think there was another roughly around Feb 2nd this year. (I know this because this is when they have their annual board of executives meeting, It is mandatory by statute of law) This was when they announced their brand blueprint which went into great detail about how they were rebranding all their products and will be following their new brand blueprint which will try to tie everything together through "Compelling Storytelling."
>>27595070
I remember at Toy Fair they had a presentation and one of the investors asked a question about how to overcome the pink aisle stigma with GoH. Hasbro said they were working with stores over that but didn't give concrete answers.
>>27595086
Lobbying and promoting the brand. Already Target has changed their stores in response as they have done away with the aisle segregation. https://corporate.target.com/article/2015/08/gender-based-signs-corporate
Hasbro is currently working with trying to get other stores to follow suit into breaking this stereo type and gender bias.
>>27595069
That's not mutually exclusive.
And Hasbro don't plan to cancel theses toys.
But actually I heard complaints from parents about theses brushable toys. Concerning the fact that they tend to be a complete mess after a while.
I don't have more infos than that, but that could suggest that some girls are just using them as action figures and don't care about the styling aspect.
So the more show accurate articulated figures may be a huge success in that demographic as well.
Only time will tell.
>>27591250
>They're never going to get little boys to like ponies, no matter what they do
Ironic
Hasbro has never needed Lauren Faust this badly
Chances of GoH being a cartoon?
>>27592467
The line's show IS the actual show. Literally all toys of it are based on things in the show itself. The designer of the Spike toy flat out said it's based on that episode where he grows big because he thought it looked badass regardless of being an evil transformation for Spike.
>>27596079
Zero. Hasbro isn't going to fund a new cartoon willy nilly without testing the market first. Expect a TV special then we see what happens.
