Pray tell a word for a person's little phrase they like

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Anonymous
2016-07-06 00:24:56 Post No. 8245872
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Anonymous 2016-07-06 00:24:56 Post No. 8245872 [Report]

Pray tell a word for a person's little phrase they like to repeat, bonus points for if it connotes instruction.

None of these will do
> maxim
>idiom
>precept
>aphorism

I'm looking for a word which means an idiosyncratic phrase used by a particular person which has overtones of being instructive.

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Anonymous 2016-07-06 00:28:30 Post No.8245885
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Anonymous 2016-07-06 00:28:30 Post No.8245885 [Report]

>>8245872
catchphrase

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Anonymous 2016-07-06 00:28:59 Post No.8245886
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Anonymous 2016-07-06 00:28:59 Post No.8245886 [Report]

mantra

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Anonymous 2016-07-06 00:30:12 Post No.8245891
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Anonymous 2016-07-06 00:30:12 Post No.8245891 [Report]

the word is dictum mate

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Anonymous 2016-07-06 00:31:02 Post No.8245895
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Anonymous 2016-07-06 00:31:02 Post No.8245895 [Report]

meme

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Anonymous 2016-07-06 00:32:29 Post No.8245902
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Anonymous 2016-07-06 00:32:29 Post No.8245902 [Report]

>>8245891
>dictum
>dic
lel

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Anonymous 2016-07-06 00:32:45 Post No.8245903
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Anonymous 2016-07-06 00:32:45 Post No.8245903 [Report]

Motto

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Anonymous 2016-07-06 01:13:30 Post No.8246047
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Anonymous 2016-07-06 01:13:30 Post No.8246047 [Report]

mmmm I feel there must be a better word. I really wish there was like a reverse definition search thing.