Do you think it is worth for a person who is not studying gd (but had a couple of gd and web design courses) to read a lot of gd literature? Will this be useful to me in the end? I grabbed some pdf's from Vignelli and about grids and typography and it seems ok, but kind of basic.
Is it possible to get good (in theory at least) by just going through a lot of (college) literature?
And if there is some good rec apart from a literature in sticky, I'll appreciate it. At the moment, I want to understand better typography. What to use and where/when. Recently I watched doc on Helvetica and while it is a great doc, it didn't really explaing WHY is Helvetica that "perfect", you know. I'd like to understand all of that better too.
>>261597
Theoretic background is always useful, so that's a big yes on that.
However I wouldn't trust Vignelli's opinions that much – especially regarding typography – since his are way too dogmatic and a bit stubborn. Dunno about grids though.
Helvetica is far from perfect, don't expect to find some hidden secret. It was mostly a child of its time and struck a chord then. There are far better alternatives in the Grotesk genre today.
>>261597
maybe you should be focusing more on building a decent portfolio.
https://www.youtube.com/watch?v=xjxyEwjG2Es
https://www.youtube.com/watch?v=OXc-VZ4Vwbo
https://www.youtube.com/watch?v=_PMK1M7ZxJc
https://www.youtube.com/watch?v=HGunvu4T5kU
https://www.youtube.com/watch?v=0nI65jgHG9o
https://www.youtube.com/watch?v=cC0KxNeLp1E
https://www.youtube.com/watch?v=eMVWSUeeg8A
https://www.youtube.com/watch?v=MNuOmTQdFjA
https://www.youtube.com/watch?v=eZp-H9g_jeY
https://www.youtube.com/watch?v=xKu2de0yCJI
https://www.youtube.com/watch?v=RBTiTcHm_ac
https://www.youtube.com/watch?v=7NuKb9mk0ac
https://www.youtube.com/playlist?list=PL-JaS2gMwAz00gRgqOIBoNQPqPV64cf5Z
https://www.youtube.com/watch?v=zHuH8P_Vqc0
>>261613
https://www.youtube.com/watch?v=YKV3rhzvaC8
Bumping for some more opinions.
>>261597
Grid Systems in Graphic Design by Josef Müller-Brockmann is a must.
I wouldn't call Helvetica the perfect typeface. Sure, it's undecorated, ambiguous and pretty much works on everything. But it's also horribly overused and because it works on everything due to not sticking out that much, it does just that. It's not visible. It barely manages to draw attention to itself and in a way it's extremely democratic in how it's just there when you want it to be there. It's functional, but if you want your work to stick out from the crowd, Helvetica is not the right typeface to go by. It lacks personality. Helvetica is like a pretty girl that lacks anything interesting about her, except that she might have mutant eyes due to Helvetica's R but otherwise, no hobbies, no personality, nothing.
