Ok so before you say what you have to say, I looked it through in a bit and noticed:
>no personality, that's why I named it a cheap dishwasher logo, because they all look the same
> background colour should be bright to compliment the sharper edges
>the "e" to "a" distance is nothing like the other ones.
Will post a newer one with these mistakes outdone and then ask you what else to add/change. Also, I know minimalism isn't about adding less but rather keeping it simple so are there any tricks to make flat logos more eye-catching?
>inb4 google it feg.
it's better to get advice from somebody who's willing to criticize my work, not the one of somebody else.

Try framing the word in a solid-colored rectangle, and maybe add some shadows to give it a bit of depth!