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Shit or Clever?
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You are currently reading a thread in /gd/ - Graphic Design

Thread replies: 17
Thread images: 8
File: the-met-logo-hed-2016.jpg (42 KB, 652x367) Image search: [Google]
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>>260470
Shlitver
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>>260470
not a designer, but I like it.
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>>260470
I don't know, just looks like some serif font to me. a lot of serif logos have been getting rid of the thin lines but I don't think it would work with your's, but maybe.
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>>260505
This isn't OP's logo. this is the actual logo for the met museum.
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>>260506
oh, I don't research.
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I don't think it's shit, but I wouldn't say it's "clever". It's a well-executed wordmark. No cleverness to be found (nor is cleverness always necessary), just a nice approach.
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It would look better if it felt more contained. If it's a mark, then I'd put it in an outline or solid box or something. Push the words closer together.
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>>260470
I usually hate blended letters like this, but that's not too bad.

They fulfilled their purpose:
>something unique and simple,
>but without reinventing the wheel tying itself to some kind of symbol

In comparison the old one is a mess (for a world-famous museum rehashing its own name is fine...)
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talking of logos...

your opinions about mit media lab's new logo?
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>>260756
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>>260757

here you can see the rest of the identity

http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_mit_media_lab_by_pentagram.php


bonus: an intersting read on "logo bashing"

http://www.fastcodesign.com/3056993/the-precarious-state-of-logo-design/1
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>>260470

That Met logo sucks.
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>>260470
I don't think it's as bad as some people claim it to be. The execution is done well, but the problem is that it's a bit too hollow. Conceptually it's very poor in my opinion.
For an institution of such caliber as the MET, I expect something that is a bit more functional and refined. This seems like an attempt to blend with the current wave of brooklyn-style gentrification while appealing to a more "professional" style of graphic design. It just feels very mindless.

The Whitney on the other hand, really got it right imo
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>>260756
BS...
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>>260776
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>>260759
this is like ancient runes

i love the concept but i don't know how effective/useful it will be
Thread replies: 17
Thread images: 8

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