![16178-5206569-TFL_Posters_In_Situ[1].jpg](https://i.imgur.com/Iqw4njq.jpg "16178-5206569-TFL_Posters_In_Situ[1].jpg")
I find that most Transport for London graphics are well designed. They maintain a level of consistency and quality across their communications. They use a wide range of techniques / styles, while still keeping clarity. It is useful to see how they create a brand identity through the variety of their graphic design. This is just a general inspo thread, but they have a number of design guideline documents online if you want to look in more detail.
https://tfl.gov.uk/info-for/suppliers-and-contractors/design-standards?intcmp=4530
Tip. Most large organizations will often have a document on their design standards, often freely available online. They are a useful resource if looking for inspiration on graphic design.
![set1[1].jpg](https://i.imgur.com/iPGK9n4.jpg "set1[1].jpg")
Here you can see the variation in styles, from photographic work to minimal graphics.
![tfl-upgrade[1].jpg](https://i.imgur.com/eYTCav4.jpg "tfl-upgrade[1].jpg")
The roundel- their logo- is often incorporated into designs.
![tube_map[1].gif](https://i.imgur.com/FEk2AzW.gif "tube_map[1].gif")
The map is their most iconic piece of design. Rather showing the geographic locations, it show relative positions of stations and line to produce a clear map which is easy to read. Remember: the map is not the territory.
![10796.1.480.480.FFFFFF.0[1].jpg](https://i.imgur.com/pzILZFc.jpg "10796.1.480.480.FFFFFF.0[1].jpg")
The colors of the lines are often used the pallet for an image.
![Etiquette-on-the-Tube[1].jpg](https://i.imgur.com/fDktz5B.jpg "Etiquette-on-the-Tube[1].jpg")
There is a variety of art styles used.
![TfL-Poster[1].jpg](https://i.imgur.com/mlz71WU.jpg "TfL-Poster[1].jpg")
Sometimes they play on the shape and colour of the logo.
![busking_poster1[1].jpg](https://i.imgur.com/hN2DDnS.jpg "busking_poster1[1].jpg")
![1307_AOTU_Underline_DRposter.00[1].jpg](https://i.imgur.com/c7CqxKu.jpg "1307_AOTU_Underline_DRposter.00[1].jpg")
![02-tube-posters-large-opt[1].jpg](https://i.imgur.com/lvWdliv.jpg "02-tube-posters-large-opt[1].jpg")
![RB+TfL+Fares+and+Ticketing+2[1].jpg](https://i.imgur.com/0Pn09MB.jpg "RB+TfL+Fares+and+Ticketing+2[1].jpg")
The footer at the bottom of each poster is one of the ways in which they maintain consistency.
![tumblr_n3exedSvBM1rf67slo1_1280[1].jpg](https://i.imgur.com/AIVi9NS.jpg "tumblr_n3exedSvBM1rf67slo1_1280[1].jpg")
![S36-25757-TFL-Oyster-Off-Peak-DR-2-2[1].jpg](https://i.imgur.com/yH5hNjp.jpg "S36-25757-TFL-Oyster-Off-Peak-DR-2-2[1].jpg")
![fd8947de57dc9e06fff56a9d47804100[1].jpg](https://i.imgur.com/tk9axmB.jpg "fd8947de57dc9e06fff56a9d47804100[1].jpg")
![oystercardPA_415x275[1].jpg](https://i.imgur.com/1L3jVED.jpg "oystercardPA_415x275[1].jpg")
The design extends into the physical objects too. The logo and colour pallet from their smart card can be seen in some of the previous images.
![S36-25757-TFL-Oyster-Off-Peak-DR-2-3[1].jpg](https://i.imgur.com/wi7mSJT.jpg "S36-25757-TFL-Oyster-Off-Peak-DR-2-3[1].jpg")
![B99Y9tWIIAAZ7-4[1].png](https://i.imgur.com/Vtwh1YJ.png "B99Y9tWIIAAZ7-4[1].png")
They use a typeface called New Johnston which was developed specifically for them.
There a couple of nice posters which i can't find online. I'll try and get some pictures of them this weekend.
check out work by fraser muggeridge and fraser muggeridge studio. he does a lot of designs for the london underground
Thanks for this post. All really cool stuff.
>>257344
>I find that most Transport for London graphics are well designed.
flat and artificial, like every thing else from he last 5 years.
I really can't wait for this fucking fad to die so artistically talented people can have a shot at the drivers seat again.
>>257363
lol, no, the unions have been striking and we still have no 24hr tube .
nice poster tho
>>257347
Isnt every transport map like that ?
