This happened.
I honestly don't hate it as much as other people seem to, my only gripe is that retarded gradient. It's not even the same fucking shade of blue anymore
>>250069
Serif fonts that stress the contrast between thick and thin lines are generally associated with fashion(just look at any fashion magazine) because it looks delicate and exclusive.
That fat faced sans serif font is pretty much the opposite and has not much personality in itself(I guess it was made during the Helvetica fad) Could also be Target package design.
>>250078
Gap isn't high fashion, though - it's barely a step above buying clothes at Walmart.
I'd argue the new font is a much better representation of what they actually are, instead of what they want to be.
Some one got fired for that one ....
Looks like a lolgo for a software company
Umm? This is from 5 years ago, people hated it so a week after announcing it, they changed it back.
That looks like something done in fucking Word.
>>250126
So it is. Nothing to see here.
>>250065
shit/10
>>250082
But then the new logo defeats the over all purpose. They want the consumer to associate their shitty product with higher quality, fashionable clothing. That association is lost with the new logo.
It's all moot thought, I don't see the new sans serif logo anywhere.
>>250065
>literally took 47 sec.
>>250190
beat you! made this in 19 seconds
this one also sucks
>>250200
that's not bad desu
>>250200
i think they could have done a better job with this one.
>>250203
Yeah, solid and transparent letters overlapping looks ugly in my opinion.
>>250196
> didn't even tried
>>250065
it loks like a local bus company wtf
>>250065
new logo looks like it's meant for floor-cleaning products
>>250291
This desu senpai
>>250203
>>250200
>>250352
Top kek
>>250196
> gradient is light to dark instead of dark to light
> what is Helvetica?
Come on man, what are you doing with your life, my mother grew up with friggin typewriters and even she can spot Helvetica from a mile away. (I am dead serious)
>captcha: select all blind people
>>250200
How is this bad? The original is ass.
>>250065
what a disappointment
>>251280
http://betanews.com/2010/05/20/that-s-one-expensive-logo-symantec-gets-verisign-checkmark-for-1-28-b/
>>250126
thanks god, that shit was terrible
>>250190
>implying effective logos have to be complex
good luck ever doing a rebrand irl
