>>53400328
>What's Microsoft's end game with Windows 10?
World Domination

>Does the fact that Valve is trying to move away from Windows scare them in any way?
Don't kid yourself, Microsoft doesn't care about a mere game distribution company. Plenty of game studios still provide games to Windows, and games are just a miniscule subset of applications for Windows.

>>53400355
Yeah, MS isn't that concerned with PC gamers, at least compared to enterprise, but what's the deal with them bringing XBone games to PC?

They just trying to get people to upgrade to W10?

Retard. Think for a second.
Win10 as a hub for games from xbox, office and other services and apps from app store (they get a cut from every bought item). World domination in some sense. Make people depend on tjeir os and services. Thats why they oprnsourcing and porting their programs and dev tools currently to other os-es aswell

Nobody cares what you watch on the net tingoil fag

>>53400438
So, basically what Apple does.

>>53400468
Except apple-s software is shit. Even ms-s software is better

>>53400328
I dunno, but I just got home to find out that Windows 10 decided to download itself onto my computer and upgrade from Windows 7 without my consent.

My brother was surfing my computer at the time and naturally did fuck-all to try and stop it.

Is it worth keeping on my PC, or should I rollback to Windows 7?

>>53400328
>What's Microsoft's end game with Windows 10?

Selling big data, and when you are selling big data you want the market share. They are doing what they can to get everyone onto their new OS where they can easily get data from you.

>>53401407
>rolling back after an update

More like a fresh install of 7

Considering they're now included ads for it in SECURITY UPDATES I don't trust them at all with this. Something is really fucked up.

>>53400328
Once the majority of the world is on 10, they start charging a subscription for it. Same kind of thing Adobe did/is doing with Photoshop and the rest of their programs. A few years from now they announce that they'll start charging a monthly fee, and give you, say, six months to start paying. They will have previously updated Windows to refuse to work if it can't get online and phone home to MS to confirm that that computer has an active monthly subscription, and begin enforcing it at that date. Anything else that hits the network will have also been updated to check for a subscription (Cortana, Edge, etc), they'll all look for it and either refuse to work or put Windows in a degraded mode similar to the "This copy isn't genuine" stuff.

>>53401629
You're dumb if you think this will legitimately happen. The backlash from the Enterprise market - you know, the one that allows Microsoft to stay in business - would be so colossal. Hell just the rumors of this happening before the launch of Windows 8 was one of the larger reasons the OS never got any traction.

>>53400438
>pornsourcing
tell me more

>>53401407
My friend's win 7 would not reboot once, and when it went into repair mode, it did a forced upgrade to Windows 10

>>53400328
Short term goal - Collect data from consumers and become more like other non-desktop OS
Long term goal - Escape the sinking ship known as desktops

>>53400328
I don't think there is a really intelligent plan to it all. Right now, it's just: get as many people on 10 as possible because the release model is completely different, so if they get you on 10, they have you forever.

At this point, it's a data grab for them. You first try to get as many users as possible, then figure out what to do with the population.

There is no one I know who has any advanced technical understanding and intelligence who uses Windows 10 willingly. Our generation's greatest technical and creative minds are all using OS X. Microsoft sees this, and is scared long term.

Right now, OS X is an objectively better system with a better (free, ever-lasting) update model. MS had nothing like this until 10.

MS risks losing an entire generation of personal computing users.

>>53403056
>MS risks losing an entire generation of personal computing users.
They already have. Android ate everyone's lunch. Desktops are practically obselete outside of a handful of edge use cases.

>>53402955
MS is already turning the screws on enterprise users. Just today:
http://www.infoworld.com/article/3042397/microsoft-windows/admins-beware-domain-attached-pcs-are-sprouting-get-windows-10-ads.html

Besides, there's nothing stopping them from having a different price structure for business and consumer versions, they've done that for ages. Businesses generally cough up anyway, they can get audited and sued. Monetizing consumers is a different ballgame, historically that's been done by their buying new machines, each of which includes a preinstalled copy of Windows that got paid for by the OEM, plus a few yahoos who buy boxed copies. Now that device replacement cycles are getting longer, and in view of the trouble they had killing XP and are having killing 7, they're going to want to make consumers pay again, even if they don't change hardware.

>>53403098
Welp I guess MS wants to really off themselves hardcore because there's nothing that'll kill them off faster than pissing off businesses and making them want to move to OS X or desktop android.

who cares dude its just an os...

>>53400328
Their end game is to have a universal platform with enough users to have an incentive to have more app developers work with them.

>>53403156
literally this

they are being BTFO by Apple and need to get back in the game

>>53403135
Lock-in, anon. Lock-in. There's companies much more hated than even MS. I'm thinking of SAP and especially Oracle. But taking your business elsewhere isn't a straightforward process in enterprise IT. It's a disruptive, expensive, years-long project, that you'll have to justify to the CTO.

Besides, Apple doesn't cater to enterprises, they're consumer focused. It'd involve buying all-new hardware. Android, Chromebooks, and the like are also very consumer-focused devices, and they're not going to cover all your users' use cases. They also leave you back where you started, just now you're locked in to Google. Neither Apple nor Google is gonna have any replacements for Windows servers. You'll also have to handle the changeover from Office to Google Docs or whatever. Hope you don't have any Excel jockeys or VBA code that needs replacing. Or any other line-of-business applications that run on Windows, for that matter. For that stuff, it probably runs on Windows and only Windows, with no direct replacement available for another platform. Maybe you have custom applications. Those don't support anything but Windows, either. Maybe the people that wrote them left the company years ago, or the company you contracted to write it for you is now out of business. Oh yeah, and all your replacements for all of this have to be tested ahead of time, and all the users retrained.

Microsoft can, when it comes right down to it, do what it wants to in the enterprise space. Because enterprise users are so tied to them that they can't credibly threaten to leave.

>>53403149
underage detected. I've been using computers since my school first got an IBM PS/2. I watched what Microsoft did to the tech world in the 80s and 90s and wept for the cock they jammed in everyone's ass whilst fucking over any form of progress or competition. What Microsoft is doing is fucking weird and scary.

They fell for the desktop-mobile convergence meme

>>53400328
The gaymen industry has no room for three competitor and I'm not even counting Nintendo, people play on the PS4 or PC, so Microsoft last card for this gen is to transfer all the games back to PC but obviously they won't give them away to Valve when they can sell them on their app store.

Also I think Valve is more scared of Windows than Windows is more scared than Valve, reason why Gaben is shilling linux so desperately, after all if Microsoft wants they have the money to compete with Valve.

>>53403135
>desktop android
>what is SLED
>what is RHEL

Linux still has a 1% market share in Steam. Nobody feels threatened by Linux. For your typical normie, there are still a ton of barriers:

>Dual booting is hard
>Installing Linux is hard
>Why are there so many distros?
>Installing Steam on Linux isn't idiot proof enough
>Installing proprietary video drivers isn't idiot proof enough
>"5% of my library is available in Steam. Why is the performance worse on Linux compared to Windows for the same game?"
>"Linux sucks! Where's Word and Excel? How about Photoshop? What the fuck is this 'GIMP' thing?"

Even if they put up with ALL of the above barriers, they'll STILL go back to Windows before 6 months is up.

>>53403799
yes but I don't care about the Normies

The second I see an ad anywhere on my desktop or login I am uninstalling Windows 10 and switching from lol to dota2. If Normies get fucked that's on them.

>>53403799
>le 1% meme

Only retards believe in that

>>53400328
They have this vision of a unified core, that would mean that the same applications for Windows 10 Mobile would work with Windows 10 desktop, or HoloLens, or Xbox. Their public idea is to simplify development and make a wider selection of apps. Beyond that, yeah world domination for their services seems a likely goal, what with the Android and iOS apps and their SQL server for Linux

>>53403799
Thanks to that 1% I got a job that pays for all the memepads I want. :*

>>53400328
>Knock mouse on the floor by accident
>mouse clicks install on windows 10 bubble

Is this it for me boys? I can't see an option to cancel the download, i can only postpone or reschedule the download.

>>53404265
windows 10 will eventually be mainstream and people will make retard-proof ways to block out the updates/privacy.

even without windows 10 enterprise, you can (albeit a roundabout way) stop the forced/automatic updates by setting metered internet on, but it only works with wifi because fuck knows why.

At least now my mobo will be good for at least 4 years.

>>53403503
Yeah I feel sorry for enterprise customers locked in hard to MS. But if they piss them off enough, to the point they're losing time and money because of Windows 10 stability/nag issues, they may start looking into alternatives.

>>53400328
one botnet to rule them all

>>53403676
MS is just flailing around and trying to reinvent themselves. I don't think you should be worried about them as much as Google, who have already been using data collecting background tasks in Android for years.

>>53403089
Bullshit. There will always be a very large market for home computers. Be they desktop or laptop.
Not to mention the hardware and game makers who create the very hardware that the peoplue use to run windows.

Worse comes to worse and microsoft evolves itself into a true "big brother" ala1984 entity and people will ask their nerd buddies " wat do?" And then we will tell them "linux, that is wat do"
Then all the hardware makers will make better drivers for linux and all the game devs will support linux also and there will be a great migration.
Microsoft is planning their own demise if they go forward with this shit. And i think they will do it.
Until they realise its a very bad idea.
Like the shit they were planning with xp. And the shit they planned with 8. And the shit they planned with the xbone.
They will see the backlash, try to tell us its for own own good and its a good thing and try to push to keep it, and then we will tell them to screw off, then the brakes will be put on and they will reverse it(if they are smart)

They're just going to turn consumer windows into a UWP walled garden like iOS. You will have to buy some hugely expensive enterprise version to run win32 programs.

It's a huge gamble but they don't have much to lose as they no longer make much money off consumer windows sales.

The easiest way to make sure they fail is to make sure Vulkan beats DX12. Directx is the main issue when it comes to porting or emulating things as 3d acceleration is in everything these days.

>force as many people as possible on Windows 10
>add ads all over the OS
>add monthly subscription to get rid of ads