Previous threads:
>>47583777
>>47596179
(both archived)
Alright, we shouldn't delay our plan any longer. Stop being so fucking nitpicky on grammar. If our target is able to notice a small grammar error, they might as well fucking know that this is bullshit.
Our target is Twitter and Instagram and right now we need hashtags. I think that #DiveIn sounds really nice. Or maybe #AppleWatchDive.
Please keep in mind that Reddit isn't our target, they're far too smart for this crap and if they notice it first, they'll go out of there way to warn every other media (just a bunch of faggots).
>>47623640
Damn, I just thought "oh so it IS water proof? I thought it would die in the rain."
But then I realised it's another "break your stuff" poster.
I'd say it works fine. The only thing that made me question it was when it said "up to 30 minutes". Would you have to hold it over water and then the 30 minutes reset? Why would you only be able to swim in the water for 30 minutes?
I know it's what the IP rating states, but most consumers might be confused about this part.
>>47623687 here
Try replacing "ocean water" with just "ocean" and see how that works.
>>47623701 here,
also see how "you can even dive up to 10 meters deep" works instead of "You can even dive down to 10 meters".
tl;dr
have you even seen any apple ads?
also that last line break.
it looks like shit.
Replace the 30 minutes thing with 30 meters.
Most people actually believe a 3bar watch is waterproof to a depth of 30 meters, not 30 meters of static water pressure.
There's no smoothing at all on the first line, what the fuck.
>>47623640
>784x716
>that absolute shit ultra thin small font rendering
May as well just give up retard, no one would fall for the amateur shit.
I'll have a go, but somebody with a Mac please fix that horrible font rendering.
>>47623640
Remove that 30 minutes bullshit already. It's pointless.
This is truly terrible. Did you even try? Doesn't sound like Apple, doesn't even make sense.
>>47625116
this. please fucking this.
>>47623640
Adding water droplets on top of the watch would really sell it.
Look at the Sony z3 Ads.
Wait, the Apple Watch isn't actually water proof? You have to fucking take it off when it rains? And people will pay hundreds of dollars for it?
Wow. More work needs to go into this. I'd say start from scratch again. Also that
>>47625654
It's water resistant. From the fine print:
>Apple Watch is splash and water resistant but not waterproof. You can, for example, wear and use Apple Watch during exercise, in the rain, and while washing your hands, but submerging Apple Watch is not recommended. Apple Watch has a water resistance rating of IPX7 under IEC standard 60529
>>47625116
Agreed
>>47625706
The template is good, the description is trash tier.
>>47623640
Christ, fix the font already
It looks like shit
Also it's crap timing since the watch isn't even out yet and by the time the pre-orders arrive people would have forgotten about it. Release it in a couple of weeks when everyone has their watch and will test it out.
That IP65/68 rating is something consumers don't need to know, it sounds suspicious.
And of course, >>47625116 again.
>>47626033
Wait, did they post it already? Fucking hell.
>>47626033
>>47626090
This hasn't been shared yet. We'll wait a few weeks.
>>47623723
Replace 30 meters with 10. Its unrealistic.
>>47623640
Finally, one that looks convincing and wasn't made by a complete tard.
>>47625116
It's supposed to sound convincing you tard.
>>47625643
this
Fixed the text rendering and logo placement. Also altered some of the description. Taking feedback to get this thing done while I am on OS X.
>>47628762
whoops! looks like you uploaded non-optimized PNG by mistake
>>47628853
Not that I bothered to optimize. I simply used Command + Shift + 4 to create a clipping. Feedback?
>>47628762
The 30 minutes shit just sounds fishy
I know that that's probably what the rating means but I don't know if Apple is usually specific like that in their shilling
Also it severely needs those water droplets
>>47628762
>swimming in the depths of the ocean
So does it not work in pools or something?
>>47628853
remove 30 minutes plz
>>47628897
>I don't know if Apple is usually specific like that in their shilling
They aren't, unless it's a really big number they can show off.
>>47628950
>Stay in touch like never before.
Sentence that short sounds weird.
>>47623640
You guys are shit at copywriting. God damn.
>>47628916
It emphasizes it can work in the harshest of water conditions.
>>47628950
Something should be in place of the time. The description is too short.
I will add the water droplets after we can all agree on description.
>>47628950
I agree with that version. The other one is too specific.
Remove 30 mins, just say 'for an extended period of time' or 'for as long as you can keep going!' Something bullshit like that; like Apple would say. Or invent some new 'DiveDown Technology' ?
>>47628950
>Connect with your closest friends while swimming in the depths of the ocean
It's fucking retarded wording and a dead giveaway. That's not something a professional marketer would write. What about something like "Connect with your closest friends from the pool or the the high seas"?
>>47629266
>high seas
What are we? Fucking pirates?
>>47629291
It was just a suggestion. It sounds a lot fucking better than existing awkward wording.
>>47629316
Okay I'll agree with you there. But still, keep it simple, catchy and make up Apple-esque bullshit.
Actually screw the no specifics. I think we need something about depth limits. So far it doesn't draw enough attention to the fact that it goes in water...
>>47629316
I Prefer the other quote because it's sound more "Apple"
Lets do one final update then send this to /b/ I'm sure we can trust them to get this viral.
Yes, this 30mins needs to go. Other than that, it's good, let's post!
And for the hashtag, definitely #AppleWatchDive
>>47629410
that's a fucking gay hashtag.
Have we got an OP version but - the 30 mins? #DiveIn #AppleWatchWater #SwimWatch #AppleWatchDive
What do you think of "Connect with your closest friends at the pool or while swimming in the depths of the ocean."
>>47629461
Nothing wrong with that.
>they think people are going to fall for this shit
The lengths you lagdroid users go to is downright pathetic.
>>47629400
Btard here.
First time on /g/. Love the idea of #DiveIn
But don't send this shit to /b/ just yet. I'm going to tinker with the font a tad and ask for opinions.
Please hold off, /b/ is too unpredictable.
Also I don't want to lurk moar or Google
>What is the term for /g/ denizens?
>>47629500
The microwave shit was terrible too but come on, you can't overestimate the intelligence of disgusting Apple normies like this.
>>47629509
/g/entoomen
>>47629509
>>What is the term for /g/ denizens?
fa/g/s
fa/g/gots
/g/aybois
/g/entoomen
Btards on standby. Prepare to roll out
>>47623640
Why is the image quality so shitty and in a wierd size?
It looks like shit on my Note 4, and mobile is where most people will be viewing this.
Add water droplets onto the screen.
Get the font right.
Choose a picture of the watch with a better angle.
Also, put in more features that the watch DOES have so it doesn't seem like a blatant HURR GUYS DO THIS picture.
OP, you really need to up the ante.
Resolution has to be at least Retina™.
Font rendering is still shit. Remember to use Helvetica Neue Ultrathin, and then on really really high resolution, use slight hinting and no subpixel rendering for that stupid-ass OSX look.
This is assuming you're using a Freetype based OS, of course. If you're on Windows stop immediately as you'll never get the font rendering right.
>>47629562
>add water droplets onto the screen.
Yes.
>>47629562
>Also, put in more features that the watch DOES have
That's proving rather difficult.
>>47629562
16/9 format.
This is really sad. What's even sadder is that no one has a Mac so they can't reproduce a quality bit of ad copy convincing enough for this ridiculous waste of time to even work.
Feedback? Possible different Apple Watch render with water droplets soon.
>>47629670
>ridiculous waste of time
orly
>>47629684
The bit about getting in the way of your digital life is shit. Needs to be snappier, more specific.
"No need to remove Apple Watch when you feel like taking a few laps" as a rough example.
>>47629684
I like the idea of a maximum depth. Apple normie retards will be fooled easier.
OP can you upload your .xcf file somewhere so we can actually edit it instead of shouting suggestions at you?
>>47629608
Make one that perfectly fits an iphone screen when its upright.
It will make it look official when viewed on Iphone.
Also, that is some pretty bad writing.
If I were you I'd take some marketing classes.
Make sure have more than one image made so you can circulate multiple different ones highlighting multiple things about the watch.
Get a real apple watch ad/infographic and tack on the water proofing onto it and share it.
That will make it super legit.
>>47629670
You're right.
I don't have a Mac.
I doubt I'm going to go out and buy one just to make a troll ad.
>he still thinks Apple users aren't generally stupid and wont fall for this anyway
>>47628186
Yeah, let's put an information that makes the user less likely to put it in the water, dumbass.
>>47629684
Mmmm...
I still tink it needs to say "30 meters" at least somewhere to make it more believable.
Put an asterisk at the end of "deepest of oceans" and then put a footnote at the bottom of the ad, "Up to 30 meters."
>>47629731
Doubt OP is here. I am taking over it seems.
>>47629670
Working on this on OS X as we speak.
>>47629775
When you throw in inconsequential details people tend to believe it's true.
"I took my dog for a walk" versus
"I took my dog for a walk and he found this huge stick"
>mfw /g/ inadvertently gets marketing skills and lands a job in marketing because they keep trying to trick people into following their ad
>>47628950
That's still a mediocre description. You need 1 catchphrase, 1 short description, 1 ending that makes the user think it's going to be a cool feature.
>>47629820
Is that syndicunt?
KEEP IN MIND YOU ARE SHOWING THIS TO RETARDS WHO CAN BARELY PAY ATTENTION TO SOMETHING FOR MORE THAN 10 SECONDS.
try looking at some previous ads and shit from magazines. A long paragraph seems too sketchy.
>>47629811
We are talking about hoaxes. People already fell for it, adding unnecessary stuff makes it all more suspicious. What if you improve the iDive feature's description instead: it's safer and makes it more appealing.
>>47623640
Op summed up.
How about:
Apple Watch goes as deep as you do.
With an impressive IP69K rating that keeps Apple Watch dry in up to 30 meters of water and safe from fine dust penetration, wherever you decide to go is where Apple Watch goes too.
Come dust or deep water, Apple Watch keeps keeping time.
Come on /g/ you're letting me down here. This is taking too long. Everyone knows genius takes like 4 seconds.
>>47629977
>keeps keeping time
Doesn't sounds professional enough. Aside from that. pretty good.
>>47630014
I figured it was exactly the kind of cutesey Apple writing we needed. Uses assonance and shit.
>>47629820
>putting "I created a fake ad that made people destroy their $500 devices" on your CV
Would actually be really based.
>>47629977
'keeps ticking' rather than 'keeps keeping time'
CV: ''I worked advising a team of /g/aybois on what to do to make rich people cry''
>A device for the carefree.
>Apple Watch is engineered to take a beating. With an impressive IP69K rating, never worry about dust or water hindering your daily activities. With Apple Watch, the possibilities for effortless functionality are limitless.
>Learn more about Durability
This is what it needs to be. I just copied the format directly from Apple's Watch website.
>>47630343
>Care free
nah, you're saying they're not discerning. They don't want to hear that they're not discerning.
They want a watch that works everywhere, not "whatever".
>>47630343
Best one so far.
>>47630343
I fixed it
>Never a cause for alarm.
>Apple Watch is engineered to take a beating. With an impressive IP69K rating, never worry about dust or water hindering your daily activities. With Apple Watch, the possibilities for effortless functionality are limitless.
>Learn more about Durability.
>>47630473
>Never a cause for alarm
Well... it is a smartwatch, so there will be cause for alarm at some point I imagine.
How about:
>Never a cause for worry.
>>47630644
Anon, that's the point. It's a clock pun. Apple do pithy little jokes in their ad copy.
>>47630661
>pithy little jokes
It's more smug-cringe "humor", really.
>>47630661
Oh, well then carry on anon.
>>47630684
I think we all knew what I meant.
Update on the actual ad?
>>47630725
This
>>47630684
>smug-cringe
sminge
>>47630725
Working on something.
>>47630974
It looks good. The wording is not believable. Progress has been made on that front in this thread, you should look.
>>47630995
I will take into account as that is the simple part. Should a watch render be included?
>>47631008
>Should a watch render be included?
Definitely
>>47630974
Two spaces after a full stop for the full typographic experience.
>>47630974
You should really shoop the water better. I can see a corner of a device that was in it.
>>47629591
kek
Finishing this up.
>>47631675
Double-space between the logo and the "Dive In."
Put more water and/or make it less food-coloring blue.
>Learn more about Durability
in blue underneath the text.
Pay closer attention to the Apple website.
>>47631853
It is not meant to be a hyperlink. Image is created via the website's own HTML and CSS.
God this is stupid. This is probably on reddit already, they're probably here watching this stupidity. Congratulations if you actually manage to get some mongoloid to do this but it seems like a lot of wasted effort.
>>47631675
M8 pls get that colored water out of there.
>>47631965
Working on it.
Final. Don't feel like working on it further.
Sure is /b/ in here.
>>47632219
I like it.
Added suggestions and moving on. Good luck /g/
>>47632338
are you new?
/g/ does this every time a new apple product comes out
and every time some retarded normies actually fall for it
>>47632452
so what do we do now?
>>47632522
slowly spread it to other social media
Most people don't even have theirs yet due to delays until late June...
Is op still kicking about?
>>47633134
Most likely not. Why?
Optimized.
This is some weak shit, but I'm with you in spirit, 4chan.
Fuck Apple.
/g/ complains about shills.
/g/ gets used by viral marketers.
/g/ becomes a shill for free.
>>47634055
I think /g/ would be all for people buying Apple watches if they go about destroying them in water.
>>47633351
It should be "Dive in." Apple always titles things like a sentence. Get someone with a mac or a hackintosh to do it so the rendering looks right.
Also "deepest of oceans" is not something they'd write into copy. It's weird.
>>47634310
It is a proper title and it was rendered on Yosemite via Safari.
>>47634329
Dude, go look at the apple watch page, and see how all the headers are sentence case, not title case
>>47634329
He means a period on the end.
Like >>47631853 said, should have paid closer attention to their website as your guide.
Ultimately, it doesn't matter. The plebs who will fall for this wont notice minute details like that.
>>47634339
Noticed such. Point taken. I may come back and alter such as I do have the master image.
Is 10 meters deep supposed to be impressive because it doesn't sound like it.
>>47634403
It's almost 33 feet. Deeper than most pools and probably farther than you'll ever go in the ocean without gear.
Hahaha, there will really be people believing this. How dumb they must be...
>>47629902
All smart watches are retarded anon
>>47634681
Dang, you can't even afford a g-watch? Ouch.
>>47634715
Why would I want a watch with a terrible battery life?
This is a very poor attempt.
>uses generic Apple Watch photo when talking about waterproofing.
>10 meters down, instead of up to depths of ten metres.
>ocean water, it's not the fucking ocean sand now, is it, ocean will work just fine.
How have you managed to fuck up their ads, is Samsung behind this?
Got to love the fact that every time Apple bring out a new product, you guys want to break it for people who have just spent money on it. Tom Cook is probably laughing is ass off as you drive up sales since the fucking people who break them will pay Apple for repairs, they'll pay Apple for a new one. But you guys somehow think you're hurting Apple. Fucking hell you're honestly a bunch of idiots.
>>47629509
techloli/g/ists
>>47633351
What font is the paragraph written in?
>>47633351
>nor
Get rid of NOR. I told you this last time.
It's gramatically incorrect and sounds wrong. It makes the whole ad look like a sham.
"Nor" is also not a word used by hipsters and Apple's marketing department would have you out the door.
GET RID OF NOR.
fuck it m8 ill rek y'all with mah homebois
i swear to god himselft that ill gonna do it
>:^>
>>47636605
Best I could do to match the font. The water is also a bit low-quality. The description is more classy, however.
>>47636846
That is shit.
>>47636846
the font apple use is myriad pro. you should have it.
also that aliasing on the text
>>47636956
I see, I did indeed use Myriad Pro for the paragraph and Helvetica Neue for the heading. I guess it's the color that's off then, it looks a bit greyish in the other examples.
I assume you mean the aliasing is nice? I used "Smooth" for text aliasing in Photoshop.
>>47636679
Agreeing with this guy. Nor is not in the Apple dictionary. By the way the font rendering is obviously shit.
>>47637019
If you are using Photoshop please for the love of god increase the text tracking, the spacing between each letter.
>>47636846
The wording makes it look like a Microsoft ad. No one is knnoa know what an r9k rating is. Keep it simple like it was beforr. And havign that small of a paragraph makes it look like a box of text thats.hard to read which apple would never do
>>47637062
literally every picture in this thread has the rating in it
>>47637043
>>47637062
>>47636884
fixed it up a bit
>>47637175
"Giving you piece of mind whether on land or in the sea" would be better.
>>47637175
Remove the "Water is essential to our well-being" You're trying to make an add, not write a highschool essay. Depths and below the surface are redundant, remove below the surface. I don't really like "wettest of conditions", I might give a re-write to see what you guys think.
Surprised this hasn't been posted, but here is an actual apple watch ad for comparison.
>>47637175
Just don't. Are you retarded?
Who the fuck is writing the shitty descriptions for these image? They need to stop.
>>47633351
Best one ITT. Looks like an actual Apple ad.
>>47637175
Replace the text with:
>The pride of Jules Verne.
>Wherever you go, Apple Watch goes with you -- whether it be to work or 20,000 leagues under the sea.
>>47634932
>Tom Cook
Gib name of font, I want to join in.
>>47637410
Nobody who falls for this will understand:
Jules Verne
Leagues
>>47637273
>>47637197
This is just an alternative concept. OP's has gotten nice as >>47637351 stated, but the wording is awkward. I'll try these suggestions later today.
Anybody else notice the
>Up to 18 hours of battery life
What the fuck, this is a watch. It doesn't even last a day.
If we have too many variants this shit is going to fail. I say we just go with >>47633351 and call it good. It seems to be going downhill since and this thread has to be getting attention.
I'm fucking awful, but hopefully somebody can see where I was going.
inb4 optimize
>>47637606
The text isn't even centered, I'm so sorry ;_;
>>47637606
good practice, but not anywhere near even >>47637175
