What is your go to unpretentious beer? I usually opt for new belgium beers but pic related is my go to at random bars when I can't be bothered to find a menu. Sometimes I go for becks sapphire as well.
desu it's fat tire by New Belgium. I like New castle brown ale too. I like a nice biscuity yeast taste in my beers
>>7398863
Mickeys. it will eventually fuck me up unlike heineken or pbr.
>>7398863
shiner, heineken, blue moon
Is Natural Ice degenerate?
>>7398886
Yeah but who cares
Student here, my apartment drinks Genesee
New Belgium is the height of pretentiousness in beer. I used to live about 4 miles away from their Ft. Collins brewery, and I witnessed the culture there. As well as reading whatever tripe they put on the beer labels.
I am white, and I don't dislike my people, but those fucks over there are the ones you see with handlebar mustaches riding highly customized bicycles on a date.
![logo[1].jpg](https://i.imgur.com/il8O7YK.jpg "logo[1].jpg")
This. No need to complicate it - ethanol is ethanol.
Yuengling, Shiner Bock, Asahi Super Dry, Labat Blue
Really loving Kozel dark beer at the moment.
Sierra Nevada Pale Ale or Racer 5.
>>7398863
Whatever Coopers they have on tap. If they have none, I grumble about production not owned by Australia and ask for a Carlton Draught,
If they don't even have that on tap, I just get their cheapest whiskey with soda.
>>7399165
> asked about unpretentious beers
> posts pretentious beers anyway
Absolute madman.
>>7398920
COfag here, Fort Collins is absolutely a hipster college town (though not as bad as Boulder), but some of its breweries are really great
Odell's 90 Shilling has been almost exclusively what I drink for like a year now
>>7398863
Does Sam Adams count? That's usually what I get at bars or if the beer store's sold out of my usual go-to
>>7398863
does this count?
>>7399179
>beer store
my ontario nigger
>>7399185
Only if you go up to the bartender and unironically pronounce it "stella are-toe-iss"
>>7399176
yeah they make good beers down there
never tried 90 shilling. i realize its their most popular (or close to it) beer. gonna have to soon
Doombar, since I live in the west country.
>>7399171
My main man
Coopers best Aussie Macro
>>7398863
>heineken
>>7399173
Sierra Nevada and Racer 5 aren't pretentious.
In regards to the original question, my go to unpretentious beer is Lagunitas ipa. Anything that you can get in 24 packs from Costco is unpretentious.
>worrying about whether a beer is "unpretentious" or not
Now that's pretentious.
Molson
Michelob Amberbock.
Anyone ever had czechvar?
Still quite expensive, but what can you do?
I really like pic related.
>>7399538
You mean Budweiser?
>>7398882
I tried blue moon but it was actually disgusting. Tastes like metallic cardboard.
>>7399176
Wish I lived in a hipster college town
Better than being surrounded by nigs and renecks. Cute hipster girls sound so much better than retarded landwhale hicks
>>7399253
I don't think it's pretentious to like weird hipster beers, but it's pretentious to scoff and turn up your nose at Applebees beer selection when your grandparents take you there
>>7399653
just just start liking this instead.
i actually like it a lot.
Sternburg Export and Schlosser Dosenbier.
>>7399173
>pretentious beers
Sierra Nevada Pale Ale is practically the new Budweiser.
>>7399735
yeah but cute hicks are better than cute hipsters
also my go-to is either heineken or tuborg
Yuengling Lager is my go to beer. It is cheap and tastes pretty good to me. Great for a Spring afternoon on the deck with a Cigar.
Paulaner or Erdinger, but unfortunately our major grocery stores are SO unpretentious as to even often lack those two brands.
Then I just give up and buy a coca cola or something.
>>7399199
A lad after my own heart.
I'm considering getting some VB imported from Australia cause it's delish and is the least pretentious beer on earth I reckon
I hardly drink anything else nowadays.
I object to the premise of this thread because beer is unpretentious by definition, unlike whine.
Right now I'm working through the last of my vintage 2010 stash of Nemesis. You see that ABV number? It means it's a high quality beer. With every sip I remind myself that at least I'm not living in the South. It's 2016, we have the craft beer now! The most important thing is that you identify a thing that's worse than you, and you fixate on it. That way stuck up Europeans with their obsolete Stella can't make you feel bad.
Reminder that Budweiser is a european beer and we can't be held responsible.
>>7398886
The official beer of binge drinking alone
>>7399893
when i lived in oregon i could get a 6 pack of pints for $4. a 30 rack was $12. as far as beer goes couldnt get a better bang for your buck
>unpretentious
Budweiser or PBR are your only choices, everything else is hipster trash.
>>7399884
Nice bait, I think I'll have a nibble.
I recently traveled through the states, and found the south had some of the biggest craft beer scenes, Texas especially.
>>7399919
Because Austin is the new Seattle.
Really refreshing and cheap in Canada. It's like a lager with some mild sweet notes.
>>7399538
Pretty awesome lager nigga. Unfortunately it's not a cheap beer here in spurdoland.
Yuengling
>>7399846
i tried paulaner whitebeer and it was pretty bad, liked one of the darker warsteiners tho
Does this belong here?
>buying into AB-Inbev marketing telling you drinking good things is pretentious
Stop
>>7399870
i kinda like the steel refinery taste desu
>>7398863
Heineken? Fuck that shit. Pabst Blue Ribbon!
>>7399735
You're so confused. Hipster white females are the hardest target to fuck. Disregard them unless you clear over 100k / year
>>7400073
>heineken
>good
It's cheap beer marketed as a fancy import. When I want cheap beer, I drink national brands. Every country has at least one decent cheap beer.
>>7400178
um, I think you misunderstood my post
>>7400178
>marketed as a fancy import
Budweiser calls itself the "king of beers", I suppose you take that at face value too?
>>7399738
It's pretentious to dismiss beers as weird and hipster just because they weren't brewed by a multinational corporation in ten thousand litre batches.
>>7400170
What? You just have to dress decent and have a couple shitty tattoos and they'll let you lick their asshole in the back of a target
Dutch gold
Sam Adams
>>7400257
If someone scoffs at anything that isn't a big name brand yes that's definitely pleb, but people that strictly adhere to that archetype are very few and far between. Even the people I grew up with that are almost a strawman of the trailer trash stereotype still enjoy a beer out of their comfort zone given the chance. If they like it, "hey that's pretty good!" if they don't, "wtf is this hippie shit?" it's just beer to them.
The issue with the beer snob is that they're much more likely to fit their stereotype. They'll refuse to even try anything new if it was made by a large company but in the same breath will gladly pick up a sixer of something they've never heard of, because if it's a micro brewery then it automatically merits a tasting. They're the people on facebook that will see a pic of friends celebrating [insert occasion] and make a comment like, "I thought that was a special occasion, that was the best beer you could get? :^)" This guy I know was St. Louis for work, posting pics of restaurants etc. and a friend commented that he should do the AB brewery tour. the conversation went like this:
>while you're there you should take the tour of of the brewery
>lol no thanks, I like my beer with flavor
>lol just saying it's actually pretty impressive, it's neat to see an operation on that scale
>nah I wouldn't want the smell of that piss to permeate my skin, it could ruin my palate for life.
>well ok, enjoy your trip man.
*later that week*
>The weather has taken a turn for the worse, me thinks this chill in the air is the time to imbibe of my private stash of Neutral Malt Hoptel from the Tilted Brim Brewery, Austin TX
>>7399193
what if you natively speak french. a little.
>>7398886
I used to drink it all the time between 18 and 20, so yes
>>7399912
Before hipsters caught onto craft beer PBR was their go to.
>>7400679
>neutral malt hoptel
Spotted Cow or Miller High Life.
I don't know why you'd go to a bar and not try to find something you haven't tasted before, though.
>>7400812
PBR has always been the grungy hipster beer and still is, it's because it's cheap as fuck and tastes better than other shit tier beers like natty.
>>7400679
fucking Neutral Malt Hoptel out of Tilted Brim. Fucking glorious
>>7399985
Buddy where do you buy it that it's "cheap"?
In BCL these things sell for more than craft brews.
![grain%20belt%20premium[1].jpg](https://i.imgur.com/5FJp4xA.jpg "grain%20belt%20premium[1].jpg")
Either pic related (Cheaper than PBR and doesn't taste like piss) or High Life.
This is my go-to beer, nothing special about it I just prefer it over Stella
Go back and forth between Red Dog and Hamms, around $10 and $13 a case respectively.
>>7398863
Budweiser or molsons, I hate the taste of Heineken.
Miller lite or coors banquet. I'm so sick of shitty beer and the awful sour taste it leaves in my mouth. But i like to drink while walking around and it's fairly cheqp and convenient.
>>7398863
enjoy your shit beer
>>7401295
not sure i've ever had Heineken before. what's it taste like? why don't you like it?
>>7401580
Taste's like German Nazi filth. Budweiser is the choice of true Americans Patriots.
>>7401580
Heineken is like cheap beer plus skunk
>>7401580
Weak, kinda watery, I'm trying to avoid saying it tastes like piss, but that gets tossed around so casually these days.
>It honestly tastes flat and piss-weak though.
>>7398863
old empire/old speckled hen
>>7401588
>Heineken
>german
Have to define unpretentious. This is my go to, and I don't consider it pretentious, but it is more so than Heineken.
>>7398920
New Belgium is way, way, way too widely distributed to be the height of pretentiousness.
>>7398863
if I'm at a restaurant and I don't see a beer I want, I'll get water. at a bar, usually bourbon on the rocks.
if I'm playing beer pong, drinking with college friends, or at a stadium or concert, I'll go miller lite. I don't have a problem drinking beers like that on occasion -- they are usually a nice change of pace.
Lived in both Australia and Canada, currently in the north
I like wheaty type beers (can also go for bitter) and I like to stay far away from fruity/light tasting beers
Welcome to recommendations
>Aus: Carlton Draught, VB
>Can: Sleeman Original, Canadian (go-to if poor)
>>7398863
A friend of mine calls heineken piss water beer.
Is he right?
I'm a pretty big pleb and don't really try new things so I usually just have heineken, corona or sometimes sapporo.
>>7402719
I generally like Dutch imported beer for how cheap it is but Heineken has always been one of my least favourites. You may me like my friend who doesn't like any beer apart from Heineken.
I'll drink anything of course but Heineken is one of the first brands I think of when I think of 'piss water.'
>>7402723
What dutch imports do you like more than heineken, specifically?
>>7399845
That is a good, cheap American lager.
Stephans Bräu
But anything cheep unfiltered is usually better that regular beer
>>7399199
didn't it come out recently that it's brewed in burton or somehwere else in the midlands now?
usually this, it's always on offer at morrisons
>>7401128
>GB Premium
>>7398863
Ámbar Especial is my favorite.
>>7398863
any kind of kriek is god tier.
Whatever costs less than a euro per can.
Currently this.
Also fuck mondays.
>>7401128
monica
>>7398863
if i want a beer at a bar i either get Heineken or Guinness
but normally ill take a whiskey neat
It is the champagne of beers. Does that make it pretentious?
>>7398863
Ameripleb detected
Heineken is awful
>>7403709
Super T > Special brew
>>7403803
its all the same
I made a cocktail called Special K
Snakebite made with K cider and Special brew.
>>7403821
That sounds like it would kill a tramp.
I'm Scottish so T is the done thing here.
>>7403734
Yes.
>>7403734
If it comes in a can it's definitely not pretentious.
>>7399165
>Sierra Nevada Pale Ale
Solid choice.
>>7398863
Mine is Olvi. It's not good, but it's no worse than other bulk lagers. I buy it because it's the only big brewery company in the country still in Finnish hands. Curse the rest, traitors selling to foreigners.
Funny enough, the brewery was founded in 1878 for the express purpose of combating alcoholism. By brewing beer. Times, they were different.
>>7403863
Not necessarily anon. Too lazy to find a list but there's more than a few "look how ironic we are lol microbrew in a can :^)" out there
>>7403803
Nah this is the correct order
>>7404077
>Posts Cider
"Unpretentious beer".
>>7404103
cider is apple beer
When did calling beer "piss" catch on? It's like the go to insult for people who think they're too good to not drink craft micro-brews.
Sure, it's not the best beer in the world but I'll happily drink a Canadian or a Coors if its presented to me. There's always that one psycho who pipes up "How can you drink that piss!"
I'm assuming beer doesn't actually taste like piss, so why is that used? Can they not articulate what they don't like about the beer? Is it just a status thing?
>>7404156
As soon as someone realized beer looks like piss.
>>7399759
Might as well give that a tr..
JESUS FUCK, ANON! That stuff is undrinkable.
>>7404156
It has been used for as long as I remember as a way to signal that one doesn't like a beer.
I like the Dutch expression 'uilenzeik', meaning 'owl's piss' (is it used elsewhere?), for a very bad beer.
>>7404200
It's an acquired taste, i'll give you that.
In my case, acquired through my years as a poor student.
Borg is a good cheap beer too, and easier to like i guess.
>>7398863
>The worst dutch beer is the go to unpretentious beer for Americans
Sounds about right
>>7398863
Oettinger, Paderborner, Einbecker.
>>7403539
cheers anon, samit.
>>7404231
geil, zieh ich mir auch gerade rein.
Cheers aus Hannover
>>7398863
>unpretentious
fuck off subhuman. the only thing pretentious about beer is people like you who drink insanely overproduced skunk piss and pretend you're better than people who like "meme" and "hipster" beer
Guinness, shiner bock or yuengling. In fact I usually drink those when I go out regardless
Newcastle or Heineken
Also I really like bud light lime for some reason but I almost consider that soda
>>7398863
Bud light because it has no taste so I can just slog it down fast as hell and get fucked up
>>7404470
I drink pretentious beer too lol, no need to get upset
>>7400073
But, anon, trying new things is unpatriotic. Liking anything that costs more than the most widely disseminated/available version of the thing automatically makes you a hipster fag. Don't you know? You're not supposed to actually enjoy your hobbies/interests. They're just an image, after all. And the last thing you want to come off looking like is a tryhard. Just do what everybody else is doing and stop trying to be a special snowflake.
Bud and coors or get the fuck out
>usa
>usa
>usa
>>7404142
Except it's not. Like, at all. By process alone it's much closer to winemaking.
>>7404513
None of that is pretentious. You just have Asperger's
![0080660957570_A1A3_ItemMaster_type_large[1].jpg](https://i.imgur.com/zkq5HHf.jpg "0080660957570_A1A3_ItemMaster_type_large[1].jpg")
Mexican beer is the best beer.
>>7399870
its hard to beat an ice cold pbr outside on the porch after work
This stuff is alright, probably the best of the mass market Pilseners from Germany.
>>7399845
/thread
>>7404670
>Not Negra Modelo
>>7404670
>Modelo Especial
>Not Negra Modelo
>>7398863
Bohemia when I can find it, but usually this
>>7404711
Not even close to top tier, imo.
>>7404825
>2% lager
>>7404825
>2%
>>7404813
Sounds prime.
>>7404825
>2%
Pic related.
>>7404825
>2%
why? what is even the point?
>>7404813
Indeed rules and that mexican honey lager is fucking great
>>7404840
>>7404969
German immigrants and never having gone through prohibition? I don't know. Many that are imported to the US seem pretty good.
However, I can't stand Bohemia Lager despite how it's popularly considered; it has some aftertaste to which I never grow accustomed.
Don't forget that Tecate exists--Mexico also makes some horse piss.
>75 cents a can
>high alcohol content, but no alcohol taste
>gets me buzzed nearly instantly
Any flavor is good, except spiked punch, fuck that.
>>7405073
>75 cents a can
wat? where?
asahi
>>7405077
I go to Woodman's for my alcohol. Their 4-packs of flavored Steel Reserve are 3 bucks. I've found single cans at gas stations for 99 cents though.
>>7405207
Cause we all know where fucking woodmans is. What state you dumb nigger
This, though it isn't readily available in my country.
>>7405217
Southern Wisconsin and Illinois.
Labatt Blue
>>7405307
Labatt Blue or Rolling Rock
>>7405319
>rolling rock
my college choice, and pretty much my choice now
its an easy to down beer. i second this
>>7403680
>if i want a beer at a bar i either get Heineken or Guinness
Are you my mom
>>7404142
Beers are made by fermenting the sugars in malted grains.
Have you ever tried to malt an apple, anon?
~11$CAD for the 4pack.
If I'm too poor I'll probably get a sixer of PBR.
My grandmother started giving me sips of this stuff when I was 3
>>7398863
I don't have one. Regular beer is kind of gross. My preferred flavor of gross and unpretentious is terrible whiskey.
Amstel, stella artois, heineken, budweiser and corona are the beers that I enjoy and I buy when i'm drinking alone. If i'm buying it to a party or to drink with friends i usually buy beers that are made here at my country which are cheaper, like Skol, Itaipaiva and Brahma.
this is my favourite unpretentious beer. Favourite is Erdinger Weiss
anyone else /chiemseer helles/ here? i just discovered it and i love it.
I basically only drink fat tire, shiner bock, and chimay.
Heineken is skunk juice. I'd rather drink a budweiser any day.
If i'm at a friends place or at a bar, i go between duvel / jupiler.
>>7399657
correct answer desu
>>7407185
Thank you, finally somebody got it.
>>7398863
HEINEKEN? FUCK THAT SHIT!
PABST
BLUE
RIBBON
Budweiser Budvar pretty much or some other pilsner, they are cheap here.
If we count Weihenstephaner or Duvel as unpretentious than its those but I'm pretty sure your every day piss drinker wouldn't.
PBR and Schlitz are by far the best cheap american lagers.
>>7407814
Weihenstephaner Original is a wonderful Helles, the light Munich lager. It's still stronger than budweiser or bud light, but it's super poundable too.
>>7407642
Already posted matey.
>>7405053
Austrian* immigrants in the case of negro modelo. Negro Modelo is a Vienna Lager.
>>7404969
I live ina Mexican city with a lot of beer breweries, I'm in heaven
pic related shit is pretty good
>>7399193
H-how should I be saying it then?
>>7408025
Stella artwa, oui?
It's literally the cheaper beer that I can buy here, 12 cans for 4 dollars.
>>7399845
Yuengling?
>>7399845
Usually a pretentious beer nut but when I'm on a budget or at a dive bar this is my go to. Its the pride and joy brew of my area (south eastern Pennsylvania)
>>7399845
Glad to see I'm not alone. Thanks /ck/
Wisconsin stronk. Can't wait for summer seasonal to get some more Bells Oberon though
This is literally the most pretentious beer thread I've seen in a long time.
>>7409828
>general consensus on not hating most large beer companies aside from heineken
>no europe vs the world
>nobody complaining about american pisswater
This thread is nothing compared to other threads
>>7408138
where? in my state it's like $8 for 12 at best.
>>7409742
There's a cow on that label
>>7408138
proof or you are full of shit
>>7409837
That there is. It's easily their most entertaining label for me personally
Moon man and dancing wheat are quite good though
>>7409841
What's the cabin fever one like?
Asahi.
In Australia you're spoilt for choice.. Little creatures or white rabbit. Thank youuuu
>>7409843
It's good. I've had far better honey styled beers but it's very refreshing and light while still having a nice body
I'll probably pick some up as since it's a winter seasonal I wont be able to pick any up soon
>>7403863
Cans are cheaper so some craft breweries package in them instead of/as well as bottles
Hahn Ice's were fn' nice but I dunno if they still make m.
& Tooheys New are nice & affordable. Bit of citrus, delic.
>>7400679
>time to imbibe of my private stash of Neutral Malt Hoptel from the Tilted Brim Brewery, Austin TX
10/10, nail on the head, etc.
>>7405307
i had to stop drinking that, i kept buying like 200 dollars of oxycodone every night i drank labatt blue, i donno why, i dont when i drink other beer, but that beer, something about it would turn me into a degenerate
>>7398863
I prefer Guinness from glass, it's a consistent dark beer, and there aren't 20+ different variations like Sam Adams. The other thing I don't like about Sam Adams is that their actually good shit is only seasonal
I also tried Blue Moon one time based on a recommendation from a friend. It was ok
Aside from that, Angry Orchard is my go to. Cider is truely the nectar of the gods
>>7409910
>i donno why
that would be because you are a degenerate junkie, the brand of beer really doesn't have a lot to do with it.
>>7409857
They also seal better than bottles and eliminates all possibility of the beer being light struck. And these days canning doesn't impart a metallic flavor to the beer so it's not just being used for cheap beer anymore.
>>7398863
this made me beerthirsty.unfortunatly it is 2pm here and i´m living with my gf who saw me drinking the last nights and i don´t want her to see me as an al/ck/i
to answer your question: im german so usualy every city has it´s go-to beer. cologne has"kölsch", munich has "weizen" and "helles" and so on and so forth.
here in frankfurt we usually drink "binding". it´s nothing special but okayish. get´s the job done if you catch my drift.
sorry for the blogpost.
>>7399396
nice on.drank A LOT of that in prague and get it in germany everytime i can. even a low-tier czech beer is a god tier beer.
what do you thik of pic related? i visited the brewery...
>>7400853
nice one.this and peroni are my lago di como beers..
>>7407139
i second that. helles is the shit
>1 pound a can in bongland
>9% Alcohol content
>Tastes like shit
>But not as bad as bad as the average cheap pisswater lagers
>And not as bad as street-urchin white ciders
If you're drinking to get drunk rather than drinking to savor the taste, this is probably about as good as it gets as far as the <10% category is concerned. I treat myself 2 or 3 times a week to a pack of these
>>7410912
>I treat myself 2 or 3 times a week to a pack of these
wew lad
Luckily Manitoba has a pretty successful microbrewery that makes this stuff and you can find it everywhere. It's great and far from pretentious.
If this isn't available I might drink Moosehead or Labatt Blue.
>>7410089
which of these German styles is your favorite? Is it really a big deal if you try to order the wrong type beer in the wrong city?
probably this is, it's the only good domestic canadian beer from big production.
otherwise I'd probably get a german pilsner or something.
>>7399176
CO here too. It is probably your college town environment.
There are a lot of small time, non pretentious breweries everywhere in the state. Just have to look.
The two I frequent have a mix of patrons, elderly, young, families, hipsters, not hipsters etc.
As far as OP goes, I like Yuengling every so often. Hell Dale's Pale Ale and 90 Shilling are so cheap half the time those are my go-to draft.
>>7398863
>>7399653
Bergen <3
>>7404825
Thanks for the meme pic, lad. Gonna have a wee laugh on another board.
>>7411368
This looks pretty good. I need to go to Quebec one of these days.
>>7402729
Actual Dutchie here, try Grolsch and (my go-to 'normal' beer) Hertog Jan.
Heineken is still pretty alright, definitely the better of the two traditional Amsterdam-based beers. If we're talking piss water, Amstel takes the throne.
>>7411374
>Dale's Pale Ale
This stuff is great. Also COfag.
>>7410095
they sell it in 1 liter plastic bottles here. i don't know why i even bought it, way to sweet.
>>7405307
Yeah, Blue is decent and you can find it everywhere, even your cousin's wedding.
Not trying to be rude but I don't understand how people even like Corona. It tastes awful.
I shouldn't like this shit but I do.
![DeKlokCan[1].jpg](https://i.imgur.com/bT0BoF1.jpg "DeKlokCan[1].jpg")
It's pretty much the Dutch equivalent of PBR.
>>7413513
Because adding a lime to it makes it tolerable, but I'm not adding a lime to a beer every time I want to drive it. Corona is awful.
>>7398892
Genesee cream ale is actually better rated than you'd think
>>7413684
European macros are pretty good, senpai.
Tbqh, i really like Duvel
>>7413513
Some people have such low expectations
I mean, even Tecate beer is better than corona
>>7401588
> Patriot
> Nazi
Pick two. They're the same.
>>7399185
Stella and Heineken just taste terrible to me. I have no idea why people like them. It has this aftertaste like I just drank neosporin or something.
Shiner bock.
>>7410095
Staropramen is literally the worst beer I've ever tried. And I've even been to their brewery.
My girlfriend is Czech and loves beer but hates Staropramen, too.
I'm a giant hipster faggot when it comes to beer but if I'm gonna have something unpretentious it's either Samuel Adams Boston Ale or Shiner Bock, if I'm feeling really cheap and shitty I'll have a Lone Star because as far as crap beer goes it's not that bad.
>>7410031
Don't forget that cans are more environmentally and economically friendly than bottles because they are easier to recycle, take up less space and weigh less so cans are cheaper to ship, store and return to a recycling plant.
Yueingling
>>7400679
I don't agree with your argument (I know far more people who turn their nose up at anything that isn't an adjunct lager), but you're a fucking good writer man.
>>7413513
Corona is a lot better if you have it in Mexico or closer to where it's bottled as they unfortunately chose clear bottling. Corona Extra is absolute shit everywhere, though.
>>7414456
Corona is an interesting case in marketing. It consistently ranks among the worst Mexican beers in blind taste tests, yet it also has by far the highest sales worldwide. Goes to show the power of marketing.
